For me, the appeal of a jingle has more to do with music and harmony than whether it’s Interesting or fun. Just listened to the recent JM submission of the WFLA God Bless The Child cut from PAMS Series 40. It’s not fun and not particularly interesting but it sure is appealing for the same reason the original tune was. The PAMS arrangers captured the magic and dare I say improved on the BS and T melody with their orchestration and vocal blend. To borrow a phrase..The magic is in the music.”