2023 Reelworld One WSPA-FM Jingle Cuts

Maybe it’s just me, but the “THREEEEEEEEEEEEE!!!!” almost comes off as jarring to me. It’s very harshly high pitched – like the tone needs to be brought down a bit.

You’re definitely not the only one who feels this way. I’m not a fan of their very loud and high pitched ending chords either (or the amount of reverb/echo used). But they’ve been doing this for 20+ years now, and it’s been discussed to death – clearly this approach must work for them and their clients. At least their KOST packages are a bit more restrained in this regard.

All the same shit to me. It all starts with a computer/synth logo melody line and ends with a sung tag. How many jingles did RW make? Thousands? Or just one? Two maybe? (Again, all the same to me.) Same with Pure Jingles.

“It all starts with a computer/synth logo melody line and ends with a sung tag”

I think its fair to say that near enough every cut by anybody these days appears to be “constructed” to the same basic formula.
And designed to be digitally “chopped” into full/ramp/”shotgun”/etc lengths. Not “stand-alone”.

ID jingles after all are “tools”.
There’s not many different shapes nowadays to a spanner – it and jingles have “evolved” to a same shape to do their function.

Perhaps as collectors we miss “transition cuts” with an internal change of tempo or texture, or some jingles that
actually DIDN’T have the station name always at the end tag = e.g. had the frequency or a slogan at the end and
the name at the beginning or in the middle.

Those days perhaps have gone – along with a single-station PD who “cared” about what their IDs sounded like.
Now its all “corporate”.

So we at least can play (and swap) our old dubs of things that were perhaps a bit more “interesting” musically.
On-air wise…well…who knows?
:^)