[JingleMadMember]

Radio Orwell song

http://www.davidbarras.pwp.blueyonder.co.uk/RadioOrwellsong.mp3

David

[JingleMadMemberAuthor]

“Good listening with 257 and FM stereo…”

http://www.davidbarras.pwp.blueyonder.co.uk/Orwell1.mp3

David

[UKJinglesMember]

We all know about American Jingle History now thanks to the 3 Books….
But something that puzzles me about UK Jingle History,which I hope someone here can answer…
Who were YAMCO?
And did they represent TM in the 1970’s (but with UK Singers?)

Pete.

[enerjee]

petewilson wrote:
Who were YAMCO?
And did they represent TM in the 1970’s (but with UK Singers?)

Pete.

As far as I know YAMCO were a subsidiary of EMIson and in turn EMI. I did once know what the letters stood for, but can’t remember.

They could have had something to do with TM’s UK singers, as it seems logical with the “You” resings for Beacon 303 as a way of getting around the musicians union ban on foreign singers in the 1970s.

I’ll try and find out somemore.

[JingleMadMemberAuthor]

YAMCO

257, 97.1 – Radio Orwell

http://www.davidbarras.pwp.blueyonder.co.uk/Orwell2.mp3

David

[PaulEaston]

enerjee wrote: As far as I know YAMCO were a subsidiary of EMIson and in turn EMI. I did once know what the letters stood for, but can’t remember.

I’ve just posted this in another thread, but I seem to recall YAMCO was ‘Yer Actual Music COmpany’.

[JingleMadMemberAuthor]

Thanks Paul for letting us know what YAMCO stands for – do you know of any other stations YAMCO did jingles for ?

David

[PaulEaston]

Incidentally, I’m not sure YAMCO was a subsidiary of EMIson, but the name Jeremy Rose used after EMIson closed and, effectively, he took over their business in his own right.

I remember meeting with Jeremy in the mid/late-70s – still at EMIson (in their office in a small street behind Whiteley’s of Bayswater) – and he played me his re-working of the Orwell PAMS jingles, as well as a few other packages. Radio City comes to mind for some reason.

No idea what was produced under the YAMCO name – I think Jeremy went more into custom music/jingles for commercials, as well as some TV work. At one point he was repping one of the US commercial production houses, who specialised in ads for radio stations – he produced a UK version of ‘Amazing Mouth’ for LBC in the early-80s.

This was one of those ads – very popular in the States at the time (‘The Janitor’ was another) – which had a character “miming” to a short, very tightly-edited audio montage of the station’s output. in LBC’s case it was a mouth in close-up. Very effective, as it caught people’s attention.

[stevevoce]

Emison was certainly a subsiduary of EMI. They sent me the packages for Orwell, City and Beacon. The boxes had the EMI logo. The Beacon and Orwell packages were local re sings of the US jingles. The City package was a custom, and quite different in style. I rather liked it.

I fairly certain that YAMCO produced a seried of PAMS re-sings for Metro to satisfy the IBA regulations. Actually Len Groat could probably confirm this. (Hello Len)

to be honest I always felt that YAMCO may have chosen the name to align itself with JAM who were at that time growing in stature. It could be true if a little fancyful ?

Steve Voce

[rakMember]

stevevoce wrote:
I fairly certain that YAMCO produced a seried of PAMS re-sings for Metro to satisfy the IBA regulations. Actually Len Groat could probably confirm this. (Hello Len)

The Metro PAMS cuts were definitely the real thing!!! There was a main package produced in late 1974, less than 6 months after the original startup package went on air, followed sometime in 1975 (I think) with a top up package with the James Whale “Night Owls” cut, Bill Steel’s Breakfast cut etc. I’m not aware of any UK imposter packages (unless they were recorded to keep the Musicians’ Union happy, and promptly binned?)

[enerjee]

PaulEaston wrote: Jeremy Rose ………… at one point he was repping one of the US commercial production houses, who specialised in ads for radio stations – he produced a UK version of ‘Amazing Mouth’ for LBC in the early-80s.

This was one of those ads – very popular in the States at the time (‘The Janitor’ was another) – which had a character “miming” to a short, very tightly-edited audio montage of the station’s output. in LBC’s case it was a mouth in close-up. Very effective, as it caught people’s attention.

Beacon Radio had an ‘Amazing Mouth’ TV commercial in early 1980 soon after the station had its management changed and it was being repostioned as a more community-style ILR. They were prime time and very slick – it was a kind of blonde bimbo wearing a Beacon T-shirt and the camera zoomed in on her mouth which mimed a montage of programme excerpts. It lasted about a minute I think, but was not a patch on the “You” TV ads that appeared a year earlier under the previous management.

Incidentally, Stevevoce, what were the Beacon jingles under YAMCO? Were they the first EMIson package (“Sunshine”) or the second TM (“You”)?

[Author]

Posts