Very interesting. KVIL has also rebranded back to it’s old name after a few years of Lite FM. Why is this? Don’t the generic names work? Is the heritage of the old call letters more valuable? Do names like WNIC and KVIL have more impact on emotional level?
I cannot listen to WNIC in Europe due to copyright restrictions by the way…
From what I heard, KVIL does not play any jingles at all while WNIC aired a holiday cut from Reelworld(don’t know if it’s from the last time when they were just using the WNIC calls prior to the change to “Fresh”).
Also, WNIC is now airing holiday music while KVIL does not.