[IainJohnston]

Yes.
I’ve downloaded it.
But.
Is this perhaps not quite in very good taste?

Thoughts ladies and gentlemen?

[gameswizardMember]

For a split second I thought it was 1st April.

[rakMember]

It’s getting a mixed reception: https://twitter.com/nikgoodman/status/1238367673622450177

[DuncanNewmarchMember]

Oh dear. I was feeling fine until I heard those

[UKJinglesMember]

Sorry…But I love it!
Now if JAM could do something similar with the “Best Talent” in Dallas!

[ntcarver0Member]

It’s certainly interesting to hear “COVID-19 Update” sung as a jingle.

[mjb1124Member]

The cut itself sounds good, and it is free after all. But this is where even a jingle nut like myself has to admit there are SOME cases where a sung jingle isn’t so appropriate. Maybe it would be good for a morning show bit if anything.

[glen]

Anything for publicity.

[rakMember]

[IainJohnston]

Please, please tell me that “Radio Kent” item was not real.
Sorry, but this situation is NOT blooming funny.
Period.

[GrahamCollins]

Just listened to Jon on BBC Sounds – it absolutely went out as Rak captured above. It’s the English sense of humour and how we deal with things like this…..

We have to put COVID-19 in context. According to NHS figures over 17,000 people die of seasonal flu every year in the UK.

[Sean MartinMember]

I need someone to explain to me, please, your negative viewpoints and why this jingle (sung or instrumental) isn’t topical and pertinent – I’ve an open mind and willing to be persuaded.
This virus topic is THE number one news item just about worldwide, concerning every member of the population and worthy of being showcased.
Is it any different from, say, “Kentucky Tornado Update” where the public are listening-in for any news and information for their well-being?? In my opinion, there is no difference.
Looking forward to your views.

[michiMemberAuthor]

> @iJingles said:
> I need someone to explain to me, please, your negative viewpoints and why this jingle (sung or instrumental) isn’t topical and pertinent – I’ve an open mind and willing to be persuaded.
> This virus topic is THE number one news item just about worldwide, concerning every member of the population and worthy of being showcased.

I think that it also depends on how its used (i.e. the R. Kent example above). For the past two days, I have been writing advice/education for LPFM and other broadcast stations in the USA and while a pandemic can be a very serious issue, it’s not like a brush fire, tornado, hurricane, industrial accident, etc. where immediate information needs to go out and that information is frequently updated and those updates need to be instant.

Where I can see the cut being used on local radio is to provide information on the number of cases in the station’s state or local area as well as news on the cancellation of events, how to get tested, limits at grocery stores (still don’t understand why.. toilet paper) and just good advice that needs to be drilled into listeners.

I have not implemented this cut on the J1 stations, but J1 is running the English-language Coronavirus spots being offered by the NAB as well as Japanese language spots being provided by the Japan government.

[mjb1124Member]

> @iJingles said:
> I need someone to explain to me, please, your negative viewpoints and why this jingle (sung or instrumental) isn’t topical and pertinent – I’ve an open mind and willing to be persuaded.
> This virus topic is THE number one news item just about worldwide, concerning every member of the population and worthy of being showcased.
> Is it any different from, say, “Kentucky Tornado Update” where the public are listening-in for any news and information for their well-being?? In my opinion, there is no difference.
> Looking forward to your views.
>

I just feel like using a sung jingle for a news update on such a serious issue makes it sound like you’re taking the issue too lightly. I wouldn’t use one for “Kentucky Tornado Update” either. If it was for a more comedic bit on a morning show (like, say, about the over-the-top ways some people are reacting to it), then maybe I could see it fitting in that context. And the instrumental bed would be fine to use in this situation, while the more generic “Health Update” version could work in less life-threatening times.

Just my two cents, of course. I don’t begrudge TM for offering this.

[michiMemberAuthor]

> I just feel like using a sung jingle for a news update on such a serious issue makes it sound like you’re taking the issue too lightly. I wouldn’t use one for “Kentucky Tornado Update” either.

The pandemic is a “serious” issue, but it is not an “instant” issue like a tornado. I do feel the cuts call attention and in some ways, if more than one station is using the same cut, the music in the cut could attract the attention of someone listening to a station in the background. The timeliness for action in response to the pandemic is not as time urgent as finding the proper evacuation route or the shelters that are currently open. The information a broadcast station for the pandemic would provide is partially statistical and mostly social (where instant action is not necessary). TM provides 4 versions of the cut, so they will leave it up to the station to do as they feel would be most appropriate for their audience.

[UKJinglesMember]

I can’t believe everyone is so upset about a friggin’ Jingle…It’s Fun… Has the whole world gone mad…..Hang on let me dig out my “Jimmy Saville” JAM Jingle then every Snowflake can have a friggin’ heart attack!!!
Good on you TM ignore all the Political Correct twats trying to take over the asylum…….

[mbMember]

I’m with Pete on This.
Depends on the format and station if they fit – I thought for a professional Nik was rather arrogant, pompous and sneery. Unfortunately, a lot of UK production people in radio seem to be unless it’s their particular style of imaging everything else is crap. Jingles are always “cheesy” and anyone who differs in opinion is an “anorak”. TM have offered this for free – use it, don’t it – and maybe it’s more suited to US stations and presentation but it was probably produced with them in mind.

[DuncanNewmarchMember]

Here’s my personal opinion.

If the DJ is just giving out info about how to wash your hands/stay safe/airport closure news, I can understand why some kind of ID might stand out and make it important. Personally I don’t think the sung intro on those TM cuts is suitable, it’s too bright and breezy. As Pete says “it’s fun”.

The fact is that 10 people have died today in England, they were all elderly and had other health conditions but they were all somebody’s mum or dad, grandma or grandad. If one of your loved ones or friends had died today, wouldn’t you want radio stations to deal with it sensitively and with respect?

I’ve had a lot of experience, introducing serious TV programmes and documentaries about mental health, suicide and abuse- my delivery (and the ident) has to match the seriousness of the subject. Every year at the BAFTAS and Academy Awards, they remember the actors who’ve passed away- usually over a gentle piano/strings piece of music. Why don’t they use something that sounds like a travel bed?

[IainJohnston]

Within the next few days, BBC local radio in England is very likely to be “networked” into
something just to the “civilian side” of the WBS.

Critical information that might well save lives (including that of my elderly in-laws, my missus,
and my daughter & her “bump”, and even maybe now me by the look of things ) will have to be
imparted in manners that require the inormation to be taken deadly seriously.

The “Radio Kent” spoof/sketch is likely to cause a percentage of listeners to not take any warnings
seriously because a presenter thought it all “funny”.

There is already a “political problem” along those lines with the UK’s most senior members
of government behaving like “a boy’s prep school having a five day cricket match” if I may quote.
{That topic can be found elsewhere in “other forums”}

In a time of “national emergency” a bit of dignity gravitas and clarity is VERY necessary.

[rakMember]

Jon Holmes has been doing this show for a few years, and the whole show is based on regular contributors calling in and discussing nonsense on the phone. I don’t think Jon having a bit of fun with that TM jingle is going to stop listeners taking any notice of other advice. I’m surprised TM released the cuts in the first place.

His other work for Radio 4 here https://www.bbc.co.uk/sounds/brand/m000czyb –

[mjb1124Member]

> @petewilson said:
> I can’t believe everyone is so upset about a friggin’ Jingle…It’s Fun… Has the whole world gone mad…..Hang on let me dig out my “Jimmy Saville” JAM Jingle then every Snowflake can have a friggin’ heart attack!!!
> Good on you TM ignore all the Political Correct twats trying to take over the asylum…….

Oh come on, it’s not like I’m losing sleep over this or anything.

Anyway, this is what Reelworld did for the occasion. I think it’s a better idea than what TM did (which means the sky must truly be falling!).

[Walkerbroadcasting]

From a programme controller/program directors standpoint, my opinion:

It’s a little over the top.. BUT if you’re a small station with very little budget. anything to make you sound a little more professional or make things stand out can be a big boost

I dont rate this as a negative or a positive, kinda neutral

[IainJohnston]

Not quite sure what “reaction” the following “voice-artiste-dubbed-over” version of one of our Scottish First Minister’s
emergency health broadcasts may produce…

https://twitter.com/i/status/1241792642033295360

But those who appreciate “Scottish Humour” in the face of adversity I’m sure will get past any need for “sub-titles”
or the use of “Glaswegian-Scots-to-Received-Pronounciation-English” translation software.

Warning:- some wording used by “VO artiste” Janey Godley may be slightly “robust” for those of a delicate disposition!

PS – our First Minister Nicola Sturgeon herself has actually Approved of it although she admits that she is
a bit more “polite” – because it DOES help “get the message across”.

Stay Safe :^)

IJ

[GrahamCollins]

Are you saying this isn’t Nicola Sturgeon ?

[UKJinglesMember]

> @GrahamCollins said:
> Are you saying this isn’t Nicola Sturgeon ?

No it’s one half of The Krankies Graham!

[Author]

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