[Jeffrey T. MasonMember]

Just dug up a couple more demos from the “closet o’ tapes.” These are both from TM (well, TMCI…but who’s counting). First on the hit parade is a CLASSIC package, DBSV. This stands for “Drivin’ Band, Screamin’ Vocals,” as you’ll hear in the demo. For a short time in the early 80’s, Doubleday used jingles on their FM AOR outlets (WAPP/NY, WMET/Chicago, WAVA/DC, WLLZ/Detroit, KDWB/Minneapolis, KWK/St. Louis). I grew up with WAPP, and it was a blend of AOR and CHR. Sorta what became labelled as “Rock 40” in the late 80’s/early 90’s (a la Pirate Radio/LA).

http://www.jeffreyt.com/audio/TM_DBSV.mp3

And then…there’s Fireplay. As the demo states, “you know the difference between gimmicks and solid production.” I’m here to tell you that Fireplay is definitely ONE of those two things. LOL

http://www.jeffreyt.com/audio/TM_Fireplay.mp3

ENJOY!

[JingleMadMember]

Ooooo. Thank you for the DBSV demo. In the past I have only heard the cuts not the whole demo and I was under the impression it stood for drumming bass screaming vocals. I know different now

[kcmike]

Jeffro,
Thanks for the DBSV demo!

I remember hearing those jingles on air at WLLZ back in the day, and more recently on a KWK aircheck. I never knew until now who did them.

Thanks again!

[ronfilMember]

Jeffrey,
As always, thanks for sharing what you have with the rest of us!!

Ron T
http://www.famous56.com

[topcat]

Jeffrey_T_Mason wrote: Just dug up a couple more demos from the “closet o’ tapes.” These are both from TM (well, TMCI…but who’s counting). First on the hit parade is a CLASSIC package, DBSV. This stands for “Drivin’ Band, Screamin’ Vocals,” as you’ll hear in the demo. For a short time in the early 80’s, Doubleday used jingles on their FM AOR outlets (WAPP/NY, WMET/Chicago, WAVA/DC, WLLZ/Detroit, KDWB/Minneapolis, KWK/St. Louis). I grew up with WAPP, and it was a blend of AOR and CHR. Sorta what became labelled as “Rock 40” in the late 80’s/early 90’s (a la Pirate Radio/LA).

Jeff,

You are correct… All of the Doubleday Media Stations packages were purchased and sung simultaneously on April 15, 1983. However, you missed one Doubleday station that also got the package: KPKE/Gunnison, Colorado. The packages are labeled as “DBSV “Rock Radio”” on the TM reference reels.

Best,

-TC

[df559]

Thanks for posting the Fireplay demo! One of the CHR’s here used that package in the 80’s and I was always curious what the originating station for the package was. I don’t think that demo was very well done, though, because listening to old airchecks of “Magic 104” those jingles sound pretty good. Listening to that demo, however, not so much…

[RjM]

Love the DBSV package, hadn’t heard that before, cheers for posting. For a 1983 package, I think it’s aged pretty well, and don’t think some of the cuts would sound too much out of place on air today in the right format.

[Author]

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