After almost 25 years of JAM at our station, we are very excited about our new on air sound produced by Brandy in Brussels. We switched to these modern sounding AC cuts (originally produced for Belgium Radio 2) because the package is very punchy, flexible and musically very well produced.
This way we can hold on to our heritage audio logo (‘Radio Noord’ was sung on the melody of ‘100.3’ as produced for WNIC in Detroit).
From now on we also use our new slogan ‘Always on Noord/Altijd op Noord’ in our jingles – a pay off we already used on our TV outlet and in our marketing.
Here is a short demo of the cuts we are using starting today, 1st of july 2013…
As much as JAM is my #1 jingle company, I do like these jingles a lot. Nice vocals, sonic variety, and the sound is classy and up-to-date without being a drastic change from the WNIC cuts. Well done, Brandy and Radio Noord.
I don’t know much about Brandy or your station but these are bright, modern, contemporary and very today.
Jam has been your provider for a long time and with the lack of new product coming out of Parkdale Drive it’s time for a change.
I enjoyed listening to those cuts Marc; they are both refreshing and uplifting. I take my proverbial hat off to Radio Nord and Brandy for a great sounding jingle package. Thanks for taking the time to share.
The montage is offline now, because at http://www.brandyjingles.com there will be a demo shortly. Can’t wait? Here’s an overview of the packages we used since 1979:
I’ve missed the montage so look forward to it on brandy’s site. I’ve been following their work for a few years now. They are one of the better European based firms and have probably taken over a bit from Top Format who a lot of stations used to use.
MarcMannetje
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MarcMannetje
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