[ratnobMember]

Not strictly jingles, but this episode of podcast ‘Twenty Thousand Hertz’ is all about sonic branding. It’s compelling.
https://www.20k.org/episodes/sonicbranding

[IainJohnston]

Interesting, although most of the US audio “sonic logos” not familiar on this side of the Pond.

Always fascinating when the “bright young things” think they’ve discovered something new,
but which has actually been known about since time imemmorial.

“Teaching granny to suck eggs” does come to mind
:^)

PS – 20 kHz is really above the hearing range of most humans!

[scotronMember]

Thanks for posting this Geoff. Very interesting. But as we all know, as Iain says, this is nothing new especially when it comes to on-air branding in the world of radio jingles.

[Author]

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