Smooth FM London Launch

  • This topic is empty.
Viewing 17 posts - 26 through 42 (of 42 total)
  • Author
    Posts
  • #26118
    martinlester
    Member
    Author

      petewilson wrote:
      Unless their format is gonna change drastically next week I can’t see his “personality” coming over much from next monday?!?
      😆

      My Guess is that the Breakfast show with Foxy and Drive Time with Holmes will become more “personality” with the more music continuing with the rest of the day

      Magic needs to do something as its market share has gone down from 6.00 to 5.1 (Rajar Figures)

      Also my original remarks about smooth lack of promotion and tied out on air sound with regards to its jingles and liners well under the JAZZ FM banner they had 2.8 of The London Market share they now have 1.90!

      #26612
      martinlester
      Member
      Author

        petewilson wrote:
        Unless their format is gonna change drastically next week I can’t see his “personality” coming over much from next monday?!?
        😆

        My Guess is that the Breakfast show with Foxy and Drive Time with Holmes will become more “personality” with the more music continuing with the rest of the day

        Magic needs to do something as its market share has gone down from 6.00 to 5.1 (Rajar Figures)

        Also my original remarks about smooth lack of promotion and tied out on air sound with regards to its jingles and liners well under the JAZZ FM banner they had 2.8 of The London Market share they now have 1.90!

        #25165
        scary

          Surely there aren’t any proper figures for Smooth yet…. there hasn’t been a full 3 months (a RAJAR quarter) since it launched.

          As for the launch jingle – I really liked the placenames sequence, a real shame that they only used it once.

          #26165
          scary

            Surely there aren’t any proper figures for Smooth yet…. there hasn’t been a full 3 months (a RAJAR quarter) since it launched.

            As for the launch jingle – I really liked the placenames sequence, a real shame that they only used it once.

            #26659
            scary

              Surely there aren’t any proper figures for Smooth yet…. there hasn’t been a full 3 months (a RAJAR quarter) since it launched.

              As for the launch jingle – I really liked the placenames sequence, a real shame that they only used it once.

              #25166
              martinlester
              Member
              Author

                The figures are public record shown on the Website,

                As for Capital ,after Johnny Vaughn has lost 161,000 Listeners , I still don’t understand the logic of re-running the all singing all dancing TV advert as if thats going to make anyone what to turn on !

                I wonder how long it will take for them to get the message !

                💡 Actually I have just treated my self to a DAB radio as I am getting sick of what the london stations have been offering so if anyone has any recomendations of what to listern to, I will give them a try next week

                #26166
                martinlester
                Member
                Author

                  The figures are public record shown on the Website,

                  As for Capital ,after Johnny Vaughn has lost 161,000 Listeners , I still don’t understand the logic of re-running the all singing all dancing TV advert as if thats going to make anyone what to turn on !

                  I wonder how long it will take for them to get the message !

                  💡 Actually I have just treated my self to a DAB radio as I am getting sick of what the london stations have been offering so if anyone has any recomendations of what to listern to, I will give them a try next week

                  #26660
                  martinlester
                  Member
                  Author

                    The figures are public record shown on the Website,

                    As for Capital ,after Johnny Vaughn has lost 161,000 Listeners , I still don’t understand the logic of re-running the all singing all dancing TV advert as if thats going to make anyone what to turn on !

                    I wonder how long it will take for them to get the message !

                    💡 Actually I have just treated my self to a DAB radio as I am getting sick of what the london stations have been offering so if anyone has any recomendations of what to listern to, I will give them a try next week

                    #25170
                    scary

                      The figures are on whch website – Rajars or Smooths? Either way the last official Rajar figures covered the time *before* the relaunch. The next set of figures are the important ones for Smooth

                      As for Capitals, they always knew that they were going to have a large loss in the transition between Tarrant and Vaughn and are in it for the long term. They’re could be happy with 161,000 in the sense that it could have been a heck of a lot more. And there is also demographics – they might have a lower audience, but with a more preferable demographic or more hours…. one figure of total listeners doesn’t tell you the whole story

                      DAB in London – I would have reccommended The Virgin Groove as being worth a listen, but it’s disappeared. Give 6music and BBC7 a try, a DAB set is worth it for those alone

                      #26170
                      scary

                        The figures are on whch website – Rajars or Smooths? Either way the last official Rajar figures covered the time *before* the relaunch. The next set of figures are the important ones for Smooth

                        As for Capitals, they always knew that they were going to have a large loss in the transition between Tarrant and Vaughn and are in it for the long term. They’re could be happy with 161,000 in the sense that it could have been a heck of a lot more. And there is also demographics – they might have a lower audience, but with a more preferable demographic or more hours…. one figure of total listeners doesn’t tell you the whole story

                        DAB in London – I would have reccommended The Virgin Groove as being worth a listen, but it’s disappeared. Give 6music and BBC7 a try, a DAB set is worth it for those alone

                        #26664
                        scary

                          The figures are on whch website – Rajars or Smooths? Either way the last official Rajar figures covered the time *before* the relaunch. The next set of figures are the important ones for Smooth

                          As for Capitals, they always knew that they were going to have a large loss in the transition between Tarrant and Vaughn and are in it for the long term. They’re could be happy with 161,000 in the sense that it could have been a heck of a lot more. And there is also demographics – they might have a lower audience, but with a more preferable demographic or more hours…. one figure of total listeners doesn’t tell you the whole story

                          DAB in London – I would have reccommended The Virgin Groove as being worth a listen, but it’s disappeared. Give 6music and BBC7 a try, a DAB set is worth it for those alone

                          #28953
                          martinlester
                          Member
                          Author

                            Well 2 Years on following the recent departure of Programme Director Mark Walker from Smooth FM in London

                            It looks like the Smooth FM will be no more Change of name to Smooth Radio

                            Change of Music Policy and David Prever and mid-morning host Kevin Greening are on the way Out

                            The New Station the target audience of over 50 year-olds

                            One thing they have done right is Gavin McCoy (Sid the Manager) will join as Programme Controller, and could be on the air as well.

                            This is all going to take place on 26th March 2007 hopefully they will employ a Promotions Manager that knows what He / She is doing this time

                            Get some new Sung Jingles (to replace the old bespoke Jingles) hopefully from JAM or Jones TM

                            Get a New Voice to replace the very worn out sounding Mitch Johnson Liners

                            #28960
                            JingleMad
                            Member

                              they caould always get resings of primetime radio package

                              #29205
                              peterhobson

                                ye your not wrong the place names are too low the voice is mitch and emma isnt it

                                #29207
                                Good Time Oldie

                                  Good luck Gav with the launch, great guy!!!

                                  #29210
                                  JingleMad
                                  Member

                                    It would be good to use mitch on air ..if they dont use him on the station package

                                    It will also good to see Dan on air daytime in the northwest ..hes got more going for him rather than that ex rockfm chap who fills in on swing …he sends me to sleep

                                    #29211
                                    FashionFunk

                                      I have to agree, the place names were too low volume in that sequence, and i aint that old.

                                    Viewing 17 posts - 26 through 42 (of 42 total)
                                    • You must be logged in to reply to this topic.