As someone who doesn’t know the station, I have to listen hard to hear quite what they’re singing – especially the first word. Presumably it’s “Cat”. All the emphasis goes on the “96”. The sonic logo is strong, but having to concentrate and then guess the name of the station does kind of contradict the purpose of the jingles. Perhaps it’s just me.
And I’d thought that the awful “cramming-in” of wording had ended with the demise of Thompson Creative…
…and was that simply ONE vocal repeatedly used over & over on each cut…I’ll never know now, as the harshness of the audio grated so much on my ears I halted the clip early.