“Famously known as the ‘Radio Weh’ package”
It was indeed!
“Enunciate, enunciate, enunciate!”
Probably why the follow-up custom was “Ra-di-o West For You” to be clearer – and of course to “create”
a package with 6 sylables to try to flog it “backwards” into the USA pehaps – wonder if anyone else ever
took it? (…other than the insts being on C&rl*n #188…)
Officially, Airpower and things.
A quick sample…
https://soundcloud.com/allthebestjingles01/ij-radiowest-tm-airpowerexamples/s-J5sI8
The second last item is a hint at certain New York logo – Messrs Walker & Day perhaps?
and the final item an example of why “….Weh” as the “st” gets lost in the mix;
JMW once explained to me why JAM vocals often have a touch of over-emphasis on the very
last sylable on an end-tail – the Radio West MMI resings show what can happen when its
UNDER-emphasis!