[LenGroat]

I’m sure many of our regulars will be interested to hear, and comment on the latest Radio Academy Podcast. It features (anchor) John Myers, Chris Reay from BBC Radio 2, Capital FM Yorkshire Breakfast dj (and jingle freak) Simon Hirst and from Smooth (formerly TM) Chris Stevens:

http://j.mp/U1oJ7z

What do WE think?

My initial thoughts are that

** 80% of the montage at the front is JAM !

&

** Chris says a package can cost (only) £2000 to £5000 !

I think some buyers of personal cuts on here have spent more than him !?

[DevawebMember]

A syndicated package that is; not a custom one.

[LenGroat]

A syndicated package that is; not a custom one.

Very interesting Chris! We’ve spent MORE than £3000 for classic material for the INTERNET station http://www.solidgoldgem.am !

Can it really be a large syndicated station might spend less?

Back in the 1990s the last year I bought ‘syndicated’ material for Trent/GEM/ Leicester the total cost was around £25,000, so roughly £8000 a station. When Capital/GWR took us over their accountant rang-up to check if the £25,000 was really £2500….

I just listened to the Podcast again ~ so many points that could be followed up; I hope some of our ‘highly experienced’ anoraks on here will also comment !!

[Bigdave]

Actually,if you do the maths (or math if you’re from the other side of the pond),a syndicated resing of 10 cuts from Steamroller from Studio Dragonfly is around £1300-1500 plus VAT so Chris is quite close…

http://www.studiodragonfly.com/index.php?Itemid=164&option=com_zoo&view=item&category_id=3&item_id=120

1,999.00 USD = 1,272.38 GBP

[IainJohnstonMember]

Which can be paid-up “on tick” of course – but I’ve no idea how much USA air-clients “pay-per-play” for jingles compared with the legallised mugging carried out in the UK to stations by the various “rights” organisations.

I’m also asssuming that internet stations in the UK don’t have to “pay-per-play” for their “non-broadcast use” of their cuts? Would be interested to know the answer to that.

[ratnobMember]

The podcast is a terrific discussion between people who know and love jingles.

[LenGroat]

I’m a little disapointed that after I put ‘ I hope some of our highly experienced anoraks on here will also comment’ on the Radio Academy Jingle Podcast topic, there has been very little response.

As this site celebrates 10 years, I do believe that many of you know MORE than the ‘professionals’.

John Myer’s podcast was a perfect opportunity to talk about ‘good’ jingles, and the stations that know HOW to make/ order/ use them. With people at the ‘top of the radio tree’ such as Chris Reay there it was an opportunity to at least make your voice heard, maybe even (slightly) influence HOW things move on from the sorry state of many UK radio stations in 2013?

Yes, it’s FUN to exchange audio and light-hearted banter on here, but surely we have a responsibility to be more forthright to sort the ‘jingle wheat’ from the ‘jingle chaff’?

My personal observation on the Podcast was that it was rather ‘Radio Old Boys Club’, the ‘Head Boy with Senior Prefect’. Too much back-patting, very little about all the AWFUL identification used now because large groups are destroying ANY local imaging or individuality.

Big Dave: The ‘1,272.38 GBP’ cost of that package partly reflects the fact it has very little to be SUNG ~ the group learn the station name block and can sing them VERY fast (I’ve seen it on Dallas sessions for other stations). When the station name is always in the same position/melody the singers are amazingly fast.

All this makes the ‘Personal cuts’ service some of us enjoy even more amazing as we often go for longer cuts with a LOT more vocals!

Overall, the low cost of radio identification jingles in 2013, and presence in the market of some companies who (in my opinion) are not very creative or original, is just a reflection of the dire state of UK and US radio.

Happy Sunday !

[davew]

A Very interesting listen i found the ken bruce bits very funny the things you learn ha ha well done to hirsty and the two chris”s and of course john and not forgetting hirstys 88 to 91 fm intro that was class

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