[IainJohnston]

At sister site Radio Today…
http://radiotoday.co.uk/2017/02/jack-fm-responds-to-bauers-new-style-guide/

Well done J&ck for taking the proverbial out of the bumptiousness of their rivals.

May I also add, that some of the “exciting” new “creative” presentation techniques being imposed on the hapless
presenters at B&uer were all the rage more than FORTY years ago in the States – an old aircheck tape of mine from
KGMQ-FM Hawaii has EXACTLY some of those instructions being used! And I’m sure many a JMer will have heard
similar over the years.

[LenGroat]

Bauer have achieved the impossible – 100% blanket coverage on Facebook (& Twitter) for their very foolish document – clearly leaked by a DJ who I guess is hoping to move on to a less Boa-constrictive station …

My analogy is this: it’s basically GWR’s philosophy from 1993 being used in 2017 – so it’s like Tony Blackburn on Radio 1 in 1967 using the style guide of a radio station from 1943 !

[IainJohnston]

Succinctly put Len :^)

But of course as said before, today’s “trendy young creatives” think they’re doing it all for the very
first time, and no-one over the age of 25 could possibly ever have thought how to “do radio” before.

Nice follow-up on RadioToday again…
http://radiotoday.co.uk/2017/02/iain-lee-dissects-new-bauer-radio-style-guide/

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