[MarcMannetje]

Magic 105.1 (that used JAM jingles) flipped to a more modern AC format. You can find the new name and site here: http://softrock1051.com/

Does anyone know what jingles they use? Sometimes we can’t receive a stream from the US due to legal rights. Jim Harper left the station where he tried to raise morning ratings. WMGC was always in competition with WNIC (where Harper also did mornings before he left to Magic) but never really won…

[goonernn7]

It’s online here – haven’t heard any jingles yet. They have soft rock with “dramatically less talk” – love to hear that strapline sung !
http://player.streamtheworld.com/liveplayer.php?callsign=WMGCFM

[MarcMannetje]

Thanks! I can get this stream actually. Some Al Green, Chicago and other 70s and 80s AC songs came along. No sung cuts though, maybe starting 01.01.2012…

[ratnobMember]

I’m listening to their live stream as I type. The “dramatically less talk” slogan is very grim, and very misguided. As I said in my New Year query last year:

Why should I listen to your radio station when I have an iPod?

Radio has to do something that iPods can’t – and that means humanity, creativity and unpredictability.

Hey ho. So another year ends.

http://bit.ly/gGvQNS

[DevawebMember]

There are rumours that this is a short term filler until they flip to all-sports; either way, they’ve been shadowed by WNIC for some time, and that’s a big shadow.

That said, and I’ve not heard the station’s steam, there are far too many stations running dull sweepers and no personality. While it’s more of a small-market issue in the UK, it affects all sizes in the states.

[ratnobMember]

Audio here: http://soundcloud.com/ratnob/no-magic-in-detroit

[mjb1124Member]

WMGC actually wasn’t using JAM during its last days as “Magic”. Gary Berkowitz had gone back to consulting the station in 2010 and brought back the older JAM jingles, but apparently they got a new PD after that, and when I listened earlier this fall, I heard the Reelworld Fresh 102.7 package. A bit ironic since rival WNIC rebranded as Fresh… and now apparently “Soft Rock 105.1” is using the same male imaging voice that WNIC was using last year.

They were already phasing out “Magic” before this – most of the ID’s I heard earlier this fall just said “105.1”, and during their Christmas music stunt, they became “Christmas 105.1”. It seems like, over the years, they’ve gone back and forth between older and younger-skewing sounds. Now they’re apparently back to an older/softer sound.
I guess this at least distinguishes them more from WNIC – no use trying to out-“Fresh” them. But part of me thinks there really isn’t room for two AC stations in Detroit.

If this is for the long term, though, I can see JAM jingles being used on this station. There’s been a lot of talk about whether they have “evolved” enough to keep up with today’s AC format, but I think that at least for softer gold-based stations like KOST and the new WMGC, their jingles work.

[MarcMannetje]

@ Ratnob I totally agree: radio will always be unique because of the human voice. Besides that, radio has another unique feature: it can suprise you. You know all the songs on your iPod, but a well programmed radio station is able to suprise you even within a tight format.

WNIC cumes 1 million listeners, WMGC 600K, this should be enough to exploit commercially, doesn’t it?

[Barras]

Just been listening and even though I hate all of this de-humanisation of personality radio and non-radio ID jingles, it`s ironic how that single word “dramatically” jumps out of the liner/sweeper and makes you listen to the liner/sweeper.

[WAVAMember]

Blowing up a format happens a lot after Christmas. WLTE in Milwaukee known as 102.9 Lite FM has been an AC station since 1983 and they too are toast. After 28 years they flipped to country yesterday as Buz’n 102.9. Lite’s final jingles were from ReelWorld. The new country format see’s them stay with a different ReelWorld package.

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