glen;c-75679 wrote:
Screeching vocal do not belong on newstalk radio
If they’re used correctly and are a legacy branding tool designed to identify with the age of a station’s main demo, I’d argue that sung jingles (especially WGN’s and WABC’s) have the ability to compliment the personality of a station and keep its nostalgia going, in some cases.
In my opinion, it’s also about what cuts a station chooses and how they lyric them, not if they add them at all; WBBM’s long-running TM TOH has very smooth, toned-down vocals that are quick & easy to remember but not (at least to my ears) “screeching.”
I may be in the minority here, but I also think that JAM’s News/Talk WABC packages, while not as popular/famous as their Top 40 packages, feature some of the best orchestral arrangements I’ve ever heard in any jingle package. Who could say no to Top News cuts 2 and 4, for example?
Plus, who here would say no to more jingles of any kind?