[RobinBlamires]

You’re all going to love the fourth section of the brief.

http://downloads.bbc.co.uk/commissioning/site/R1_Breakfast_Imaging_Pitch.pdf

Personally I think it’s a way forward and will be interesting to hear the end result.

[bossjockMember]

“Personally I think it’s a way forward…”

“No sung jingles” is a way forward???

[UKJinglesMember]

So basically it will sound as boring and as same as the rest of the station?
Mark my words…watch the ratings drop faster than a Lead Balloon!
Incidentally if the first quarter ratings are any better than Mr Moyles than I will eat my hat and realise that the life of Sung Jingles on Radio One is over! (

[mjb1124Member]

Unless there’s a major change in their overall direction (which I don’t see happening anytime soon), I think we’ll just have to accept that sung jingles are a thing of the past on Radio 1.

[simon_t123Member]

The JAM jingle days of R1 are a sadly certainly a thing of the past but listening back to R1 demo’s and packages from the Music 4 / Vibe era around the turn of the century (it’s weird to say that !) well those packages sounded just right for R1, a sung identity across the station but progressed away from the cliché of past R1 jingles … As for this new brief they’ve not left the producer very long to get the work done !!! it looks very much then like a theme of some kind, I’m not familar with Grimshaw & his presentation style but I’d imagine the style of the bid winners work would match that, and my own thoughts on the impending changes for R1 brekkie linger on the incoming jock having the same kind of problems Mark & Lard did previously when trying to win over the R1 mainstream brekkie audience … I’m not a fan of Moyles for the kind of show / persona he presents but he’s got to be a tough act to follow ??? this imaging pitch will be crucial in forming a ‘brand’ for the show, we’ll have to see what comes of it !!!

On a parallel topic personally disliking Mr Evans style more, something keeps tugging at my ankles bringing visions of Moyles @ breakfast on R2 in times to come … Evans, Ball & Cox have all found R2 gigs in one form or another, and Mayo too …

[IainJohnstonMember]

“A richly produced, quality sound …. a cost-effective solution”

Perhaps they need to look up “oxymoron” in a dictionary?

And McCasso will clearly excluded from bidding on the basis of the first half of the statement.

[MikeRussell]

They’re looking for the sound of the future. I wonder what that will be?

Not sung jingles… clearly!

[LenGroat]

In 1970, on my university station, we did lots of voice-overs on instrumental tracks as we could not afford SUNG jingles….

Now BBC Radio 1 makes it a RULE you cannot even submit SUNG jingles!

But switch on your television and see how many 60s and 70s VOCAL songs are being used on commercials, or promos, often aimed at under 35s..

Answer? Quite a few!

Radio 1 is too trendy for its own good….

[IainJohnstonMember]

“But switch on your television and see how many 60s and 70s VOCAL songs are being used on commercials, or promos, often aimed at under 35s.. “

You do actually have a good point there Len, although perhaps the REAL reason such songs are “recognised” by that age group is because they’ve heard them on “chick flicks”!

… but it doesn’t stop the actual music choices in those adverts being items that certainly stand the “test of time” far better than probably 99% of “today’s music” ever will.

And now back to…whatever the thread was about in the first place…

[Spoons]

Great point Len.

[GrahamCollins]

So to all those with a Casio or Bontempi keyboard, and piano Grade 1, get cracking – this could be your lucky break……

The new show doesn’t know the sound they want, they’re just desperate to be the complete opposite from Moyles’ imaging.

Not sure what real instrumentation they are after either – big band or any brass is out (too much like Moyles) and guitars, drums and bass will end up sounding like 90s Brit-pop – probably not cool now.

Also surprised they want so little of it…… they haven’t even asked for the ‘theme’ to be editable into short stings or loops so not sure how useable it will be.

Anyway I won’t be listening so this is all rather academic really.

[Bigdave]

http://www.youtube.com/watch?v=LtPtsOuzXaQ&t=0m9s

(play the clip in for the jingle at 0.09)

I remember this from the Radio 1 night and thought it could work now … its modern,it’s got JAM in it,and as Tony Blackburn said on the first night,they’ve even brought Arnold back…

[Barras]

Good one Bigdave…

I`m sure someone will correct me if I`m wrong but I reckon that clip is:
PAMS sonovox “music”
Arnold`s bark (just in case you didn`t know, Arnold was Tony Blackburn`s dog. which he used to take into the Radio 1 studio when he was on-air)
Sounds like “beep beep”
Tanner music
JAM sing of “One”…

[UKJinglesMember]

Chris Moyles last Breakfast Show on September 14th should be worth Listening/Recording!
I’m sure the Guy’s at Music4 will do something special too!
Reading between the line’s the BBC Trust are saying Moyle’s is to old to present on the Network and it’s not aiming enough at the younger generation!!
When the last ratings of the year come out can someone bump this thread and let us know how much the ratings drop in the last quarter of the year!

[Rillington]

I think that mjb1124 is probably right when he says that sung jingles are gone forever on Radio 1 and I guess bosses think that sung jingles don’t fit with the Radio 1 that the BBC wants in 2012.

[amigoMember]

I’m still questioning the idea of outsourcing this kind of project. All this could be done in-house and save a lot of money.

[jonathanmarks]

I’m sure its a phase. Sung jingles will be back – just not sure when. Not my words, but those of Jonathan Wolfert. Made a few documentaries on jingles when I worked for Radio Netherlands. http://criticaldistance.blogspot.nl/2012/08/summer-jingle-comparisons-in-uk.html . Really enjoyed comparing the Radio 1 approach with the Earshot Creative Review podcast that Steve Martin put together last month with Radio 2.

[ratnobMember]

I’m sure its a phase. Sung jingles will be back

Yes: I share your optimism, and thanks for the link to your blog post. A couple of points: “JAMS” needs correcting to “JAM” and the two programmes you mention for 1983 and 1994 seem both to link to the 1993 recording. It’s all v informative. Thanks for sharing it.

[jonnoMember]

here’s a link to the 1983 programme

http://jonathanmarks.libsyn.com/webpage/media_network_first_jingles_special_1983

[jonnoMember]

..and welcome Jonathan. As an SWL back in the day, Media Network was one of my must listen programmes.

[NickySMember]

The death of the sung jingle on Radio 1 Breakfast has even made it on to BBC News Online!
http://www.bbc.co.uk/news/entertainment-arts-19255742

[Rillington]

and it’s even trending on the most read stories list on bbc.co.uk

[roymartin]

We’re on Digital Spy and RadioTimes too!

http://www.digitalspy.co.uk/media/news/a399353/nick-grimshaw-radio-1-breakfast-show-to-drop-sung-jingles.html

http://www.radiotimes.com/news/2012-08-14/the-best-and-worst-radio-1-jingles-of-all-time?

[LenGroat]

Like many other ‘regulars’ on here I’m delighted this very strange decision by Radio 1 has been made, simply because the person/team making it will now be under intense observation from the press and public.

It’s great that people have responded this way as clearly many realise that (regardless of the company that make them) sung jingles are to radio what colour is to television.

The brief suggests this new breakfast show swill sound VERY MONOCHROME.

Just as important as the jingles though is the presentation! Are we to have (yet another kiddy) ‘breakfast crew’, with a yappy woman, a male side-kick (Robin) for the main dj, and lots of ‘oohing and ahhing’ from the others?

Radio 1 …. PLLEASE leave that to Heart and Capital.. let’s have a one to one breakafast show with a COMMUNICATOR, not a ringmaster. And yes, do EXPERIMENT with no sung jingles, they WILL be back sooner or later… but will the producers still have a job at the Beeb by then?

[muffy]

Len there are sung Jingles packages out there that would suit a ” today music format with an edge” which I guess the new Radio 1 breakfast show will be all about ……. Sweepers are a bit hospital radio ( sorry) .. this is a uk wide station .. IT SHOULD SOUND BIG.. and a great sung jingle can do this ..

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