[MarcMannetje]

KVIL in Dallas/Ft Worth switched to Lite FM a few years ago but as I understand it is 103.7 KVIL again these days. I cannot listen to the station online due to copyright restrictions. What jingles do they use? They have a wonderful heritage of jingles from JAM, Firstcom, TM and many others. And used their logo melody for years and years.

So: what jingles do they use these days? Thanks for sharing!

[Tommy]

None.

The station is a little edgier now when it comes to music, and there are no jingles right now. They’ve also decided not to be “The Christmas Station” this year and that has upset a lot of people. (98.7 KLUV went all Christmas.)

They’ve been jingle-less for about 7 months. But I still have hope they’ll add something!

[WAVAMember]

I don’t think we’ll see anything being added to KVIL.
One to watch is KLUV. Rumor is they will flip after Christmas.

[MarcMannetje]

Thanks guys!

I can hardly imagine stations getting high ratings without good sung on air branding. Why do stations always try this? It is a psychological law that name + melody uses a stronger part of your brain and thus will emphasize name recognition. But maybe I am old fashioned here… Thanks again!

[johnquincyMember]

Marc, Dallas is a PPM (People Meter) market. PPM supposedly measures what people actually listen to, not what they recalled they listened to (as in the older diary method, still used by many American medium and small markets). So the role of jingles reinforcing a station’s identity to prompt ratings recall in the biggest US markets has unfortunately diminished.

[MarcMannetje]

Interesting John, thanks!

Anyhow: sung jingles also can create/enhance emotional bonding with your station, like songs can do. It is in my opinion just another level of communication, but unfortunately you can’t measure this effect in short term ratings… Thanks again!

[DevawebMember]

While recall of station name does not have the same base-level importance in PPM that it did in the diary world, recall of dial position does. The most important thing – after you’ve got people enjoying your station – is ensuring that they know where to find you as they move from radio to radio. Kitchen to car, car to workplace and so on.

I was working in the US as many major markets transferred to the PPM system. The main difference in jingles produced was that they became shorter, and the frequency became essential.

Interestingly, I remember going to a rock gig in Dallas a few years ago (Bloc Party I think) and on the way in people were asked to write down the radio station they listened to. The alt-rock station in town is 102.1 The Edge, yet everyone just wrote down 102.1.

And – in a PPM world – as long as they like what you’re doing, and they know where to find you, you’re sorted.

[ratnobMember]

And – in a PPM world – as long as they like what you’re doing, and they know where to find you, you’re sorted.

That’s all new to me. Thanks for the explanation.

[IainJohnston]

“and the frequency became essential”…yet everyone just wrote down 102.1”

One wonders how THAT would work in the UK forthcoming “Digital Economy age” promised us by non-technical UK politicians who have been convinced by vested interests (nealy all foreign-owned) that moving from high-quality analogue stereo FM to 20-year-old obsolete low-bitrate MP2 mono DAB is “the Future”.

Where every station has a single syllable name; where “This Is” has to be sung or said before the name to even “pad it out” to 3 syllables so a listener can vaguely “pick up” on who they are.

(…and yes, I’ve been a RAJAR diary-filler, so I know what its like… )

Hmmm….

PS – when it comes to a “frequency to remember” will any jingle company, “presenter”, or even listener, be able to sing, say, or remember where to “tune to” when faced with…

“Band III, Block11C, 220.352 MHz” rather than ….”102.1″

PPS – OK, I know that in reality that for DAB the listener is expected to regulary “update” their Tuning List by re-scanning for new/changed/deleted DAB stations, then using their pre-sets to pick which station they want to listen to (if its still actually there any more in the few weeks since their previous scan…).

[jonnoMember]

Only people with extra large anoraks would know how to find the detailed techno gubbins of the DAB MUX they are listening to

[IainJohnston]

Jonno, I was a (fairly) “early adopter” of DAB – wasted my money on a diabolically slow-to-switch-functions DAB/FM/AM/CD/cassette (!!! CASSETTE !!!) kitchen-worktop gubbins (and no doubt NOT software upgradable to DAB+ or anything else…).

The very crude & slow “display and tuning” module would actually show the full-and-fractions frequency in MHz (just like 220.352) of a DAB station it “landed” on, before the RCS-equivalent name appeared, and one used the “select” button to pre-set the station.

As for DAB sets now, I don’t know – One is factory-fitted in the car – but the commercial stations all seem to be full of “local” adverts & travel news for – LONDON – 400 miles away. Ugh!
So I’ve rarely listened to it.

And now, back to whatever topic this thread was about in the first place!

[jonnoMember]

in the States with the HD system, I guess dial position or rather frequency is still relevant when it comes to locating a station

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