KEZK to rebrand as and quot;Fresh 102.5 and quot;

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  • #76708
    ratnob
    Member

      Well-spotted: we'll watch with interest. Fresh Chicago is with JAM and NY with ReelWorld, I think, so let's see what happens …

      #76709
      Maya53

        This gets interesting, but we have to wait and see what happens on December 27. I really doubt that they will use the same package they are airing now once they switch to the “Fresh” brand, plus it's unlikely that it will feature a traditional “JAM” sound(except for Fresh NY) since most of the package used by the Fresh stations have a different sounding up to this day. Plus they just hired a new PD.

        If they claim they will be playing artists like Billy Joel, Chicago, and Bryan Adams, then there is a possibility that they might throw in some 70's songs like most AC stations play today. In this scenario, they could opt for a full, traditional JAM sounding custom package for this station, something that most Fresh stations never aired up to this point so far. And when I say “traditional JAM sound”, I meant a full Dallas vocal group. That will be the case as KEZK had historically used JAM jingles for as long as I can remember and is consulted by Gary Berkowitz, who is a big fan of JAM.

        #76712
        Devaweb
        Member

          Maya53 wrote: That will be the case as KEZK had historically used JAM jingles for as long as I can remember

          What about the Zone Radio Imaging package for KEZK?

          #76713
          dianablanton1984
          Member

            I am kind of worried about the KEZK re-branding, jingle-wise. If they used Reelworld, then that station would go downhill from there. Their “Fresh 102.7” package does not fit KEZK at all in my opinion!

            #76714
            Maya53

              Diana B wrote:
              I am kind of worried about the KEZK re-branding, jingle-wise. If they used Reelworld, then that station would go downhill from there. Their “Fresh 102.7” package does not fit KEZK at all in my opinion!

              As I stated before, the station will still be playing Billy Joel, Chicago as part of their rotation, so there is some possibility that a possible new custom package may not sound like the other 'Fresh' stations as they focus on mainly current artists and they occasionally play some 80s hits from time to time. That is also my concern because personally, any new Fresh stations that debuts usually go for JAM(Fresh NY), ReelWorld or Zone(i.e. Fresh 94.7 in DC) which is what I like. But KEZK, given that they use several JAM packages throughout the years from my understanding(including the recent Up2Date package), may become the first Fresh station to use a traditional JAM sound(full Dallas vocals) or something similar because of the station that has been leading older and softer.

              #76972
              mjb1124
              Member
              Author

                I think they may have dropped whatever pre-80's music they were still playing, but otherwise they're still softer and more gold-based than the other Fresh stations. I really don't see how these jingles fit in with their mix of music at all. It also kind of bugs me how they turned “five” into a two-syllable word (as they did for “nine” on the Chicago version). But oh well, at least KOST is going back to JAM and is using some of the Up2date package. You win some, you lose some.

                http://jinglemad.com/e107_files/public/1293462504_10694_FT83524_fresh1025.mp3 filename:fresh1025.mp3

                #76974
                mjb1124
                Member
                Author

                  I seem to remember that they were playing Lady Gaga and Katy Perry before. And Bruno Mars' song is a big AC hit right now. So it's not a big step for KEZK to be playing it.

                  #76975
                  dianablanton1984
                  Member

                    I kind of figured KEZK would use Reelworld, but yes I agree with the format that they are leaning to…

                    #76976
                    Barras

                      Thought I`d have ANOTHER mince pie and checkout what Reelworld sounds like on KEZK but got this message here in the UK…”Oooops. We`re having trouble finding that station. Please try another station, or try again later”…ok, I`ll try again later…

                      #76977
                      Glenna
                      Member

                        I cannot listen or download the EZK cut.

                        #76979
                        mjb1124
                        Member
                        Author

                          I guess the MP3 got bitten by the bug. Let's try this again.

                          #76980
                          mjb1124
                          Member
                          Author

                            Okay, so much for that. Well, in the meantime, you can hear one of the jingles here: http://fresh1025.radio.com/welcome/

                            #76994
                            kcmike

                              WNIC, Detroit also rebranded as Fresh 100.3 on December 27th stumping the Michigan radio bloggers who declared it would rebrand as My100.3. Different graphic logo and decidedly hotter AC than KEZK. WNIC is owned by Clear Channel and KEZK by CBS. Haven't heard any jingles yet.

                              #76996
                              MarcMannetje

                                That is really a difference Jessie. With the playlist of WNIC I would not choose a Fresh package but go for a more Modern AC guitar driven imaging…

                                #76997
                                Barras

                                  Beaver205 wrote:
                                  I cannot listen or download the EZK cut.

                                  You can download the KEZK cut from here Glen…

                                  http://jinglemad.com/e107_files/public/1293797223_3680_FT83524_reelworld_fresh_102.mp3 filename:reelworld_fresh_102.mp3

                                  #77018
                                  Glenna
                                  Member

                                    Thanks David!!!!!

                                    #77019
                                    mjb1124
                                    Member
                                    Author

                                      Here's the file I tried to upload before…

                                      http://jinglemad.com/e107_files/public/1293934728_10694_FT83524_fresh1025.mp3 filename:fresh1025.mp3

                                      #77080
                                      Glenna
                                      Member

                                        Sounds like a bad JAM ripoff.

                                        #77081
                                        mb
                                        Member

                                          I'm npot sure about the singing of the “five” on these cuts.
                                          On the recent Reelworld stuff i'm not hesaring the quality that we got on the early packages like Big 105, it's such a shame as I really like a lot of thier stuff but the last couple of years not as good :(

                                          #77085
                                          MarcMannetje

                                            You know what it is all about? About touching your listener, making an impression, getting involved. And whatever jingles KEZK uses, these will not work. They say/sing the name, they have a logo melody, they do their job but they DO NOT get in to the heart and mind of their audiency.

                                            Marketing is about creating a first spot in the brains AND heart of your core target group for your product. Radio is all about using vocal, musical audio resources we can… And KEZK doesn't do it.

                                            Will they get quotes and revenues? Of course. Will they create brand preference or an emotional relation with listeners…? I am afraid not.

                                            It is hard to say because even Reelworld tries to create the best, musical imaging…

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