[RjM]

After almost 3 years service from Reelworld's “Key 103 2006” package (launched Dec '05), Key 103 are now airing new jingles, again from Reelworld. Similar vocals to the last, and they retain the 5 note logo. The new slogan is “Manchester's original music station”, which has been appearing in spoken ID's for a few months. They also appear to be still airing the old cuts too. Nothing yet on Reelworld.com…

Here's a few bits I recorded off air this morning:
http://jinglemad.com/e107_files/public/1223373668_534_FT0_key103_2008.mp3 filename:key103_2008.mp3

And a clean cut that Roy's uploaded to Jinglemad- thanks Roy!
http://www.jinglemad.com/download.php?view.2538

EDIT: Longer off-air montage:
http://jinglemad.com/e107_files/public/1223828296_534_FT66046_key103_2008_reelworld_offairsample.mp3 filename:key103_2008_reelworld_offairsample.mp3

[MartinS]

Rob/Roy – thanks for sharing the news/audio. Not only a return to a meaningful strap line but the enforcement of such with sung jingles!

When I first heard the 'Manchester's Original Music Station' slogan on air a few weeks ago I remember wondering to myself whether or not this would sound ok re-sung on the 2006 package tracks in place of 'Manchester's No 1. Hit Music Station'. This is even better news though – a new package with an even better slogan.

Good to hear the retention of the five not logo as I’d also been wondering whether or not a re-sing of the Wise Buddah BFBS package that BRMB have had re-sung would suit ‘Key 103’ on a possible four note logo.

I wonder if they have re-sings of the new jingles for 'Toolan in the Morning', 'Key to Manchester's Weekend' and 'Top Ten at Ten'? Hope so!

[JingleMadMember]

Yep great stuff in tthere!

And with RW's 5 voice group it's amazing what ReelWorld can do.

[coolnt]

Very classic, very melodic!

[JingleMadMember]

Yep the Key 103 logo is a classic logo, the the 2006 package has been resung here for a few hot AC stations in the US I think.

Could someone point me in the correct direction please?

[ah-mediaMember]

How good does that sound? I think this sounds fantastic and will hopefully spawn a number of UK resings over the next couple of years ! Well done Reelworld !

[RjM]

As the package has yet to appear on reelworld.com, here's a larger sample of the new cuts, again recorded off air (apologies to those who dislike off air montages). To answer Martin's question I've so far heard alternative sings for “Toolan in the Morning” and “Darren Proctor's Drive Home”. Also to update my first post, the old cuts are no longer in use. There's also a little reference to the new jingles from Macdonald and Maguire at the end.

http://jinglemad.com/e107_files/public/1223828296_534_FT66046_key103_2008_reelworld_offairsample.mp3 filename:key103_2008_reelworld_offairsample.mp3

[JingleMadMember]

Wow good longer montage that was almost the hole packagge!

[kcmike]

Very, very nice. And also encouraging to know that ReelWorld is producing new packages outside of the already tired-sounding ReelWorld ONE series.

Thanks for snagging and posting it, Rob!

-Mike

[Paul]

Rob thanks for the off-air montage. The package is sounding good… and a different sound for ReelWorld too.

[coolnt]

kcmike wrote:
Very, very nice. And also encouraging to know that ReelWorld is producing new packages outside of the already tired-sounding ReelWorld ONE series.

Thanks for snagging and posting it, Rob!

-Mike

agreeable

[MartinS]

Rob, many thanks for posting the longer montage. This is fantastic, love it even better than the last package! Managed to have a bit of a listen this weekend whilst in ” Manchester's Original Cotton Mill Town….it's Sta-ly-bri-dge”

[Maya53]

I think this could work for hot AC or mainstream AC stations.

[jingle lover]

The new package for Key Manchester is amazing!

I can't believe how much it stands out on-air! They sounded great before, but now…well, words cannot explain!

Their new strap line is the best in the UK right now – no doubt other stations will be stealing it before long!

I like the new package that much I have managed to secure MP3 copies for the car? Would anyone like them?

[JingleMadMember]

jingle lover wrote:
Their new strap line is the best in the UK right now – no doubt other stations will be stealing it before long!

Really? “Manchesters Original Music Station” doesn't mean anything. It does nothing for the listener.

[IainJohnstonMember]

Just been listening to Rob's offair stuff of the new Key103 jingles – nice to hear jingles
being used “properly” for a change!

Excellent package…But…something was nagging my mind…why were these cuts SO FAMILIAR…???

{EFX: penny dropping} it seems a wee bit unfortunate that the synth logo at the start of
each cut is uncannily like/the same as the old “ASDA Price” TV adverts! (…mental
image of “Debbie from Dagenham” turning slightly side-on and her patting her bum twice
…er, sorry, must take another cold shower…!)

But DOES it sound like the exact same logo?!? :^)

[rsimpkins]

Hah – I hadn't twigged before, but it is… Manchester's original music station is obviously good for your pocket! *pat pat*

[rsimpkins]

here they are…

http://jinglemad.com/e107_files/public/1224799034_11720_FT66046_asda_fm_jingles_s.mp3 filename:asda_fm_jingles_s.mp3

[IainJohnstonMember]

Thanks Robin – thats another “Holy Grail” off the list LOL :^)

[MartinS]

This has now appeared on the Reelword site, branded as Key103 2009 – pretty much like the 2005 package was branded 2006!

Excellent package.

[RjM]

Cheers for pointing this out Martin, I've been waiting for this to appear. I especially wanted to hear the ramp mixes.

To bring up a point made above on the “Manchester's Original” slogan. I really like the way it can be interpreted on two levels i.e. Manchester's first music station, playing on the stations heritage. It also suggests they are the Manchester's innovative station, the one others copy. The inclusion of the stations home town is also important.

[malexander]

They sound identicle to the last lot…lol.. and on the news ID it sounds like they are singing ” G 103 “

[live123]

Anyone know who the new(ish) female voiceover on Key is at the moment? She is used accross the group……..Apart from City Talk as they use the old female VO.

[MartinS]

On reflection, I have to say this was my favourite new jingle package of 2008. It's just so addictive and memorable.

I wish my local station and neighbouring Baurer sister station to Key 103 (96.3 radio aire) would drop the unecessary '96.3' from their name as they could potentially take a great re-sing of this package!

“Leeds and Wakey's Original Music Station… Radio Ai-re” !!

[MartinS]

I don't think it's Reelword, however the world famous Key103 logo made famous by Reelworld is now available for download as a text alert!

http://www.key103.co.uk/Article.asp?id=1064229&spid=5345

How Original of Key 103!

[Author]

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