[jlehmann]

JAM – Nothing But Class (Top of Hour, Cut 9)

[ratnobMember]

Interesting to hear two “Nothing but class” cuts for WROR and WBZ because they’re both Boston stations. I thought market exclusivity meant you’d only hear one station with a specific cut.

[Jeffrey T. MasonMember]

ratnob wrote: Interesting to hear two “Nothing but class” cuts for WROR and WBZ because they’re both Boston stations. I thought market exclusivity meant you’d only hear one station with a specific cut.

When stations buy cuts from JAM, you buy a one year license. This means when that year is up, you either re-license, or you stop running the cut(s). (Actually, it means most stations continue to run the cuts, hoping JAM doesn’t catch them!) If you don’t re-up the license, other stations in the market are free to purchase said cut. WROR probably had the cut first, then when their license ran out, WBZ grabbed it.

When I programmed WXXY, most of our cuts had previously run on other stations in Chicago (WLS AM/FM, Q101, etc…) Of course, their licenses had run out long ago. Our price per cut was $500. To re-license each cut for a year was $325. I had 10 grand each year to buy jingles, and the re-licensing fee cost me 13 cuts. But hey, it was JAM…and they kicked major bootay!

[ratnobMember]

Aha, I get it. Thanks.

[jlehmann]

WZON and WKSQ (Kiss 94) were also both from Bangor, ME. I’m not sure if WROR or WBZ had them first. I know WBZ had them in 1987, because I have another one that promos the 1987 World Series. WROR actually played that jingle in 1991 right before they flipped to WBMX, but that one I put into the montage sounds like it was from earlier in the 80s. Maybe they let it expire for a couple years when WBZ picked it up, and then bought it back at the end.

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