[martinlesterMember]

The Info and Sample Cuts on the IQ Beats Blog

http://www.iqbeatsblog.com/index.php/2008/08/22/heart-2008-package

What do you Guys Think ?

[mbMember]

Clearly able to accommodate XXXX's Heart – This is Heart or a generic This is Heart at the end. Al la the old Chiltern Hot FM packages, with the station name earlier in the mix and the tag at the end. I suspect that if indeed as rumored we are to see many heritage names disappear this package has been built to accommodate this transition and positioning. ( Which kinda leaves me cold and there is NOTHING Dan could say to convince me otherwise!!! – sorry!!)

Vocals are as in all the recent IQ Beats packages much much improved.( although I suspect I hold this view as they seem to have moved towards a more full vocal sound compared to the earlier work )
I always remember Ben Freedman sayting that the Brits preferred the vocals much more prominant that in the US as a rule!

Not sure if the male vocalist is new to IQ Beats but I really like his voice and its nce to hear jingles with male voices again. So special mention to him I think it would be nice to hear him on more stuff going forward.

The package is quite nice but I need more time to listen through a few times before fully commenting. Although I will say after the last package for LBC which I hate with a passion I do like the overall sound of this one.

[IainJohnstonMember]

Very well produced & performed per se, and will be precisely what Global wanted – maybe,
though I suspect the tight “London's Heart” 3-note/chord pads at the end might present
a problem cramming-in other TSA's names (assuming that the Heritage names of the
stations about to be Global-ised will disappear and be replaced by “The Heart of
Clonetown” strapline or “Clonetown's Heart”).

Whatever way, definately won't win the 2008 Len Groat Gold Award for Creative Lyric Writing!

The tracks will (and do) sound just like the music that will be on the playlist forever
(see Digital Spy for the appropriate debates there).

I'm sure that 33-year-old Debbie from Wimbledon will love hearing the package while she
drives her 2 kids with different fathers the 1/4-mile to school every morning.

[mbMember]

Bristol's Heart could work – maybe not Chester and Wrexham 's Heart.
And how would you sing it in essex Essex's sounds like essex-is heart!!!

[Barras]

Wixy1360 wrote:

I'm sure that 33-year-old Debbie from Wimbledon will love hearing the package while she
drives her 2 kids with different fathers the 1/4-mile to school every morning.

Is that the same Debbie who drives that big, black 4×4 !

Barras

[IainJohnstonMember]

“Is that the same Debbie who drives that big, black 4×4 !”
Of course! Todays sole target audience for every “competing” UK ILR
– female, 30-54, ABC, listening only before 10am (the other 60 million
potential listeners are now of no interest to marketing departments)

I was actually going to put a link in here to that big “Heart” debate thread on DS – but I see
it seems to have been pulled since yeaterday – something DS are prone to do at the drop of
a “lawyers warning”…so someone must have got very close to the truth on Global's latest
wheeze (part of which looks like them closing down their ex-GWR/Capital AM “stations”
(aka “PCs in cupboards”)).

[mbMember]

Gold in the Gemini Region is going on the 31st August.
Just shutting it.

[LenGroat]

Wixy! THANKS for the mention…

Len Groat Gold Award for Creative Lyric Writing!

it made me smile….

This site draws together some very different people ~ our one common passion is GOOD jingles 'whatever they may be'.

The recent 210 topic made me realise the pc's of 'today's FM stations' are happy to let breakfast presenters YAP for 2-3 minutes (Chris Evans style) but they only spend 7 seconds identifying the station NAME (and, for example, the Heart cuts don't 'do' ANYTHING!?)

I'm 59 now and it's no good being endlessly nostalgic, and suggesting these youngsters (and Radio 2) go BACK to JAM jingles. Indeed, in many cases it would be pointless as the jingles are of TOO GOOD A QUALITY to fit the stations presenters and (predictable) music.

So what can Jon do?? Does he have to wait until British Radio 'catches up', matures again, and becomes ENTERTAINING, in every way.

Damn it, that is VERY unlikely to happen.. so .. I'll just get VERY nostalgic, and here is the ultimate JingleMad/ jingle freak profile avatar. Yes it's Jon, yes we are holding tape boxes for PAMS Jet Set and JAM Fresh Kiss, Yes he's wearing a Trent FM 't' shirt, and it was at his home.

It was taken about 1991 when Jon was making PERFECT jingles ~ he still is ~ it's just British RADIO that 'lost the plot.'

END OF RANT !!

[ah-mediaMember]

I agree with the comments made by Len – British radio has lost the plot. The Heart jingles are ok – not great, but not awful. I'm lucky that here in Crawley we're not going to get Heart, as we're at the edge of their original TSA, so we'll end up with Galaxy instead!

[freq-ky]

I cannot escape Heart at home as I can pick up the East Midlands one quite well.

However,if they're thinking of doing Peterboroughs Heart then Global will have to cough up big time (the 1995 logo is still there with the current logo only at the door),especially as Queensgate have overhauled all their signs recently inclusive of the directions to Hereward.Will have to take a picture sometime.

Jinglewise,the package is okay.But not something you'd shout from the rooftops about.

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