Global Radio's classic hits station Gold has just launched a new custom IQ Beats package built around 7 music themes along with a top of hour news and travel sequence.
Check out the post on the blog, or listen to the package cut-by-cut on the main site.
They sound good…I see they have an ID called “Sandy Beach” – I wonder if that`s in respect of Sandy Beech (different spelling) the managing director over at Music 4 jingles – (sorry…………..just being silly). Some of you might not know but Sandy used to be a jock on Virgin Radio.
Good to hear Gold/Capital Gold finally get some new jingles. Interesting use of logo/tagline “This is Gold”, now Global own everything will they roll out their generic tagline to all their stations? “This is Capital”, “This is Mercury FM”….
I think they use this is Gold because on it's own Gold without a frequency, or FM ( I know its on AM ) or Radio sounds a bit lonley. I'll have to say that compared to the Standard Sound / Groove jingles I don't like these. But I didn't like the Music4 jingle either with thier elongated Gooooooooooooooooooooooooooooold. I've heard better imaging capture the sound and style of Music genres once again Global have rolloed out another set of poor imaging.
So it's a no from me I'm afraid to quote Simon C!!