Interesting point – I would look at it the other way around – if a community station just uses sweepers, which all sound the same (SFX-station name-whoosh-station name in telephone bandwidth-SFX-drone-echo’d fade) then they miss an opportunity to ‘sound’ more professional.
The presenters need to be jingle savvy as well but spending a fortune is not necessarily required.
Listen to the excellent value driven product from Bespoke – a limited number of themes can be cut up (and down) to image the whole station; speech, news and music shows.
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