[colrobo32]

Bright FM in Mid Sussex are airing a new jingles package, resings of the Heart FM package from 2005 from IQ Beats. The package sounds very good with the same lyrics as Heart except “This is Bright,Bright FM”

[Prometheus]

The sing is nowhere near as good. Are you sure they are from IQ Beats and not a 'cheaper' ripped off version?

[DublinRadio]

Hi,

Does anyone have any audio samples of these cuts?

Thanks

[Oliver]

DublinRadio wrote:
Hi,

Does anyone have any audio samples of these cuts?

Thanks

seconded!

[Paul]

That package is from IQBeats, and we'll be featuring the cuts in The Jingle Network Podcast next month.

[mattii70]

If you can't wait till the jingle podcast, I've attached a mini-montage. They sound pretty good to me, shame Heart in London gave up using them.

http://jinglemad.com/e107_files/public/1183235833_773_FT45151_bright_fm_jingles_27062007.mp3 filename:1183235833_773_FT45151_bright_fm_jingles_27062007.mp3

[Prometheus]

Great, can't wait. But let's face it. The vocal arrangement is very, very poor. Bright is (was) a great station. But the jingles are obviously copying Heart (why copy when you are number one).

And they fall short.

WAY short.

Bright had a great indy identity and it's buggered it up by trying to be Heart. 1) you're not Heart 2) the jingles woud be better as Bright, not a cheap imitation of Heart.

[radiojingles.co.nr]

Oh, that's sad to hear. But everybody loves the heart 106 package from IQ. We know Michael Berlin so much, and he wouldnt want his jingles to sound like that. Anyhow, their jingles are fair.

---

JULY NETCAST Update @ http://www.radiojingles.co.nr
This Week:
> Never Before Heard Resing of K.I.T from Jam and TopFormat
> Remix of a popular and legendary JAM jingle package
> And More ear candies

Keep posted. Go Now http://www.radiojingles.co.nr

[danjamesuk]

Vocal-wise I think they're fine.

But, using a package that listeners will still remember from Heart, I can't help but think it'll confuse the thousands of listeners who do the daily Brighton to London commute and pass through both stations' TSAs.

[DublinRadio]

Thanks for the audio.

DublinRadio

[martinlesterMember]

danjamesuk wrote:
Vocal-wise I think they're fine.

But, using a package that listeners will still remember from Heart, I can't help but think it'll confuse the thousands of listeners who do the daily Brighton to London commute and pass through both stations' TSAs.

This I am sorry to say is Typical of the UK Radio Industry – Every Station is trying to copy each other
several stations that use IQ Beats or Reelword or even JonesTM have now opted for the solist instead of a group sing and for 90% of the cuts the solist is Emily McIntosh who in London for example is heard on

London's HEART a few of the LBC cuts and of course KISS , and while she has a great voice very strange to hear the same solist on 3 stations all in the same area

Its not just jingles eveystation has the same competition running take for example LBC and Talksport
both have been running the HowLow competion for well over a year a long with dozens of stations in the UK

Its just typical of the Lazy programming / and at GBP1.50 a call quick revenue earner , but for the listner very boring

[radiojingles.co.nr]

yes i agree it's no different from the time when all stations are airing JAM jingles, where all jingles sound exactly alike except for the names.

---

RADIOSCAPE NEW JINGLES @ http://www.radiojingles.co.nr

[danjamesuk]

I take your point (Martin) about competitions being replicated across different networks/stations, but they're often sold by national airtime sales houses as sponsorship campaigns across multiple platforms and stations.

However, local S&P departments do continue to sell their own competitions and promotions. For example, I recently produced audio for Nick Ferrari's breakfast show on LBC – one for Shetland Islands tourist board where listeners had to identify songs played in the style of a Shetland fiddler, and one for St Lucia tourist board where the songs were played by a steel drummer in a calypso style.

Really enjoyed working on these – made a refreshing change to playing intros or backwards clips – nice to actually produce something from scratch using real instruments!

I even re-made IQ Beats' “Nick Ferrari at Breakfast” cut in fiddle and calypso styles – that pleased the anorak in me!

[Author]

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