[m_hodgeyMember]

Definitely a positive feel to this new IDs and I look forward to hearing these rolled out across more stations in the coming months.

> @”star tetley” said:
> The station is ‘Leicester’ so I assume the 6 note logo will be used across the stations not standing for anything.

I had assumed the 6 note logo was generic for “BBC Radio”, but who knows?

[Admin]

[jonnoMember]

This is a thread I don’t normally read, but today there is something worthwhile reading/listening to. I am liking the sound of this new imaging. Nice work ReelWorld and whoever in the Beeb took the decision to go for a more upbeat/feelgood sound.

[JustMattRadio]

I heard a sound I recall from Capital FM/BRMB in the early 00’s and Heart

[DuncanNewmarchMember]

Mark, you could be right about “BBC Radio”- although that wouldn’t work for BBC Essex. I saw a post that Radio Lincolnshire will be getting it without the singing. Shame.

[IanF]

> @DuncanNewmarch said:
> Mark, you could be right about “BBC Radio”- although that wouldn’t work for BBC Essex. I saw a post that Radio Lincolnshire will be getting it without the singing. Shame.

Absolutely. And they won’t be the only one’s sadly. Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done (unless they sing at another part of the jingle). eg: BBC Hereford and Worcester, BBC Coventry and Warwickshire, etc, good examples….JAM and Bespoke did it for BBC C & W though and sounded good. It will be interesting to hear how this package will evolve station to station. IMHO I like this Reelword package. So much better than the Masssacocococo (now doing BBC World Service jingles) idents they were using previously

[star tetley]

> @DuncanNewmarch said:
> Mark, you could be right about “BBC Radio”- although that wouldn’t work for BBC Essex. I saw a post that Radio Lincolnshire will be getting it without the singing. Shame.

Essex do not use the word ‘radio’ but all stations are of course ‘bbc radio’ stations so it is likely to be correct that they have based the logo on this.

[JasonRNF]

Just had a listen. Sounds very fresh, almost the opposite to the old imaging. Definitely a Radio 1 vibe but not overbearing.

The voiceovers do seem a little soft. Especially the news build, seems weak to me. And the smart speaker bit sounds a bit tacky.

However, it sounds very good. Well done to Reelworld, a welcome change. Not horrific like I had imagined

[GrahamCollins]

I will listen tonight but as an aside – it’s a little tiresome that whenever I visit a long thread like this, the website starts me at the top each time rather than where I left off, so I have to scroll down, and down, and down….

[rakMember]

I’ve read that Alex James is the station voice being rolled out. Why use a voice from a competing Bauer Hits radio network? I can understand them wanting to use a non BBC LR voice, but there must be other voices who aren’t on air in competition with BBC LR. No offence to Alex – this isn’t about the sound of his voice.

[JasonRNF]

*removed*

[IainJohnston]

Just had few days in the Lake District, and had the dubious pleasure of hearing BBC Radio Cumbria.

Heard some incredibly tinny and weak tuneless dribbles with an insipid 3-note “logo”, so assume they’re still
on McCasso of whatever bundle.

Caught an S2Blue PAMS 27 cut though (“Its a Blast” for those with long memories), which was “tired” but
still “refreshing” compared with the rest of it.

PS – don’t know if it was “lift”, but 3FM from Manx Radio on 106.6 absolutely wallops in on a car radio
even as far north as Carlisle – despite rather a lot of the Lake District’s fells and mountains in between.
Jingles seem to be Reelworld or TM-sounds-like RW, if anyone can clarify that one for me?

[IainJohnston]

“Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done”

As I’ve said a zillion times before, if the French can do it no bother for 49 France Bleu stations for donkey’s
years, why do the Brits have yet again to re-invent the wheel and have it come out square?
(…certain JMers might recognise that expression?!?)

[IanF]

> @IainJohnston said:
> “Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done”
>
> As I’ve said a zillion times before, if the French can do it no bother for 49 France Bleu stations for donkey’s
> years, why do the Brits have yet again to re-invent the wheel and have it come out square?
> (…certain JMers might recognise that expression?!?)

I’m not saying it can’t but ‘how and where’ in this particular case. Hopefully there is flexibilty of where the singing goes in the cuts, if it’s sung at all! Some have sung and others don’t so far. We’ll have to wait and see. I’m well aware of your zillion posts on Franc Bleu by the way for which I agree with….

[star tetley]

> @IanF said:
> > @IainJohnston said:
> > “Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done”
> >
> > As I’ve said a zillion times before, if the French can do it no bother for 49 France Bleu stations for donkey’s
> > years, why do the Brits have yet again to re-invent the wheel and have it come out square?
> > (…certain JMers might recognise that expression?!?)
>
> I’m not saying it can’t but ‘how and where’ in this particular case. Hopefully there is flexibilty of where the singing goes in the cuts, if it’s sung at all! Some have sung and others don’t so far. We’ll have to wait and see. I’m well aware of your zillion posts on Franc Bleu by the way for which I agree with….

You make a good point – obviously the likes of ‘Coventry and Warwickshire’ have had sung jingles before, but to fit all the station names into one project will be difficult. I guess some may have to use a voiced id after the sung BBC.

[IainJohnston]

“to fit all the station names into one project”

Four chord pads does it. Preferably at the tail-end of the cut, with last pad extended two-beat style, like JAM etc
rather than the stacatto one-beat cut-off that some adopt but which never “flows”.

If a station name/ area is far too short for all four pads, back fill-in the “front” of it with a synth logo or even
“B-B-C”, or even (damn-it) V/O inserts!

[simon_t123Member]

Liking these immensely, tonight’s 8pm segue from a jingle out of news to the first pumping track on ‘the curry show’ had a really modern, uptempo sound … How will this translate to all areas mind ? I don’t mind consistency, the idea of local voice inserts is a good one as there should always be some inference of local voice for the areas covered, sung vs not sung that’s a shame, it’s not consistent then … All sung should be the general idea, but yes I guess there’s room for instrumental stabs & bumpers … BBC Ra-di-o seems to be the logo, that won’t work for Essex but as mentioned they’re all BBC Radio stations so that logo works as the umbrella … The sung menu bed as heard on Leics brekkie is an interesting concept, very commercial sounding, it is good, but some of the shows, presenters and the music now jars with the incoming imaging …

Stations like Kent have gone for a LBC-esque speech sound, will they flip to take on board this sound of Kent and all the music you love type strapline ? Remains to be heard …

There’s a long way to go but I look forward to seeing this thread pick up with news of stations taking the new package as it happens …

Any spoilers of gossip do please lay it down here !

[JustMattRadio]

Solent goes live with Reelworld on Monday 20th, and will have the line ‘the sound of the south’

[jonnoMember]

> @JustMattRadio said:
> Solent goes live with Reelworld on Monday 20th, and will have the line ‘the sound of the south’
I don’t listen to Solent these days, but will make a brief exception on Monday. Think that’s when the new double-presenter breakfast show goes live – so the date makes sense.

[IainJohnston]

A suggestion to Admin…

Since this LONG thread is now over TEN years old, and the topic is becoming as tired as the McCasso “product” itself,
and that is now being replaced by something fresher, how about anyone who can hear these stations starting a fresh
(and I’m sure welcome) thread to discuss the new Reelworld package and ITS roll-out and use on-air?

That way we won’t have to swipe past 10 pages of obsolete discussion to reach the “latest”…

It could be even be entitled….”BBC Local Radio Has Now Actually Changed!”…
:^)

[jonnoMember]

Iain, I don’t get it. When I click on this thread I am taken to the first new post. I don’t have to page through all the old stuff.

[IainJohnston]

John – sometimes it now goes direct for me (like just now) other times…Page 1 start for years.
but Ref Graham Collins post above (Jan 7th), clearly others also don’t get “direct” to the newest post either.

Anyway…!
The original topic is (almost..!!!) obsolete, like McCasso’s tired product, so a good time for a fresh thread?

[JustMattRadio]

I heard some of the Solent ones today…VO: Presenter name.. Sung: BBC, Radio Solent. Sounds okay.

[System]

This discussion was created from comments split from: BBC Local Radio is changing.

[Admin]

Discussions have now been split with the old topic still available if needed.

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