[UKJinglesMember]

BBC Berkshire have gone for the “new” 3-Note Logo versions..
Which makes a lot more sense than that ridiculous 6-Note version!

[simon_t123Member]

… could almost sense that one coming Pete !!!

[simon_t123Member]

No hang on … Berkshire this lunchtime was still on the 1st gen Mcasso

[UKJinglesMember]

Definitely Not the original and best TOTH (of the bunch) that they have been using for the last couple of years though…..
So I assumed it was a cut from the “new” Set?
Anyone know who did the “Andrew Peach” CustomCut and instrumentals?

[star tetley]

Definitely Not the original and best TOTH (of the bunch) that they have been using for the last couple of years though…..
So I assumed it was a cut from the “new” Set?
Anyone know who did the “Andrew Peach” CustomCut and instrumentals?

No it’s from the first package.

[Vinnah]

It seems to be that BBC Radio Berkshire are trying their best to do their own thing. Maybe they’re not a fan of these forced packages.

[shf2013]

Leeds has got the new stuff.

[tom_h]

Sheffield does now. Very slow roll out for something that’s supposed to be the same on all stations. The mcasso blerb made it sound like they’d all be using the new package by Christmas.

[simon_t123Member]

It’s a painfully slow roll out … maybe they planned it that way ? Problem is that when networked shows use the new logo it makes everyone else sound a bit disjointed … Possibly there’s not enough direction given from the top about these things, most locals seem to do imaging & station promotions their own way … the new stuff is ok, it seems less customised than previous mcasso stuff, perhaps it’s a cheaper deal overall, all supposition I know, I’d of thought that stations would’ve adopted the sound by now anyway, to date it seems that regional hubs are doing so first, others may then follow …

[mbMember]

It’s one set rather than selections they’ve done away with stations having different versions in neighbouring areas and one package for everyone – all I’ll say is I think it ghastly but then it fits with most BBC local radio programming

[star tetley]

No chance of refreshing then if it is one lot for all.

[simon_t123Member]

… ah for all my moaning Essex have changed today … nothing new here mind ! I like the sound but it’s more samey amongst the stations than the original mcasso lot … just waiting for the news in to see how that compares

[fredgreek]

BBC Radio Gloucestershire has taken the new sound this morning.

[simon_t123Member]

So far it seems all news intro’s are the same theme, maybe slight variations on bed / sting placement & local voiceovers to suit … travel is possibly the same theme but different mixes & variations in use at various stations, Essex have stayed with their no bed for travel policy which I’ve never been keen on … Regional programmes originating from Essex on a Sunday feature the new imaging themes, it seems also like only one theme is in use for the entire output, unless there’s only subtle differences between each theme … a real bringing together of the network so to speak, a real loss of local variation / customisation / final throw of individuality …

[LenGroat]

Followers of this BBC Local Radio thread will be intrigued to know that BBC Local radio stations will soon only play music from before 1995!

Also the presenters are being sent on ‘Personality’ courses – to improve their friendliness factor on air. I think that is called being a ‘disc jockey’! But I’ve never heard of anyone making the jump in style after a short course

What’s the betting that not long after that….. they’ll realise ‘personality’ dj’s’ dont ‘fit’ with the McCasso imaging?

Now – what SUNG jingles, pre-1995, would suit BBC local radio which is finally sorting itself out to survive after warnings from professionals in all sections of the UK radio industry? !?

Do I hear a management ‘suit’ on the phone to Dallas?

[star tetley]

Followers of this BBC Local Radio thread will be intrigued to know that BBC Local radio stations will soon only play music from before 1995!

Also the presenters are being sent on ‘Personality’ courses – to improve their friendliness factor on air. I think that is called being a ‘disc jockey’! But I’ve never heard of anyone making the jump in style after a short course

What’s the betting that not long after that….. they’ll realise ‘personality’ dj’s’ dont ‘fit’ with the McCasso imaging?

Now – what SUNG jingles, pre-1995, would suit BBC local radio which is finally sorting itself out to survive after warnings from professionals in all sections of the UK radio industry? !?

Do I hear a management ‘suit’ on the phone to Dallas?

What is this about 1995?

[simon_t123Member]

Makes sense Len, appeal to listeners as a ‘Gold’ orientated station … I was just thinking actually how many 60’s 70’s or 80’s tracks were playing out here in Essex, and on regional shares … it makes sense ! I called Ronnie Barbour on-air @ Essex in a phone in about local radio, save or scrap & there was banter where I said it always shocked me switching on BBC Essex to find the latest Jess Glynne song banging out ! The processing just doesn’t suit that kind of high energy dance song … With the notable absence of oldies stations on the dial now it makes perfect sense for the locals to take the ‘old’ route, personally I’d of liked to have seen them pursue the young route, info presented in a fresh way … but that wouldn’t work, the BBC could never be hip enough to aim it’s full service locals at a younger audience, so gold makes sense … personality training ? well there does seem to be an increase in personality presenters on the locals I listen to … and an increase in music, even at the old core speech times … it’s interesting, maybe more high profile personality networked shows will slip in one day, with a local slant as per Mark Forrest … who knows ! the new imaging is worse than the original Mcasso imaging, much less varied, so personality vs imaging is a key thing, we’ve got an afternoon presenter with tons of features, jingles every 5 minutes it seems using the SAME bed or tags for every feature, not great …

Hmmm sung ID@s to cover all stations … it’s do-able … I’d always imagined a voiced over ramp leading to generic wordings such as “BBC Radio Someplaceshire, with Joe Bloggs (sung) your local BBC” that’s kind of as much as they’re capable of doing, a massive package for all sung like the GCap One Network Music 4 project would take a lot of time & money to bring in …

[star tetley]

Makes sense Len, appeal to listeners as a ‘Gold’ orientated station … I was just thinking actually how many 60’s 70’s or 80’s tracks were playing out here in Essex, and on regional shares … it makes sense ! I called Ronnie Barbour on-air @ Essex in a phone in about local radio, save or scrap & there was banter where I said it always shocked me switching on BBC Essex to find the latest Jess Glynne song banging out ! The processing just doesn’t suit that kind of high energy dance song … With the notable absence of oldies stations on the dial now it makes perfect sense for the locals to take the ‘old’ route, personally I’d of liked to have seen them pursue the young route, info presented in a fresh way … but that wouldn’t work, the BBC could never be hip enough to aim it’s full service locals at a younger audience, so gold makes sense … personality training ? well there does seem to be an increase in personality presenters on the locals I listen to … and an increase in music, even at the old core speech times … it’s interesting, maybe more high profile personality networked shows will slip in one day, with a local slant as per Mark Forrest … who knows ! the new imaging is worse than the original Mcasso imaging, much less varied, so personality vs imaging is a key thing, we’ve got an afternoon presenter with tons of features, jingles every 5 minutes it seems using the SAME bed or tags for every feature, not great …

Hmmm sung ID@s to cover all stations … it’s do-able … I’d always imagined a voiced over ramp leading to generic wordings such as “BBC Radio Someplaceshire, with Joe Bloggs (sung) your local BBC” that’s kind of as much as they’re capable of doing, a massive package for all sung like the GCap One Network Music 4 project would take a lot of time & money to bring in …

They are definitely moving towards more music with 2 hours of speech at breakfast reduced to 90 mins and drivetime speech dropped. This will make the current package seem even worse as it just doesn’t fit music shows. Also the ‘personality lessons’… I can believe they are happening but it is rubbish, you either have it or you don’t. Unfortunately too many of the younger presenters do not and never will have it. As for the music…I believe a lot of it is too modern, what is the point of sounding the same as Heart? However not all music since 1995 has been ‘bang bang’. Surely they wont just forget the last 20 years completely!

[IanF]

Sounds to me like BBC Locals are going back to the 80’s here. Growing up, I was listening to Radio Derby, Stoke, WM, etc, and all had music at breakfast, drivetime and wacky weekend shows. That had changed by the 90’s though. BBC Locals had better jingles back then too! Maybe a lot of Sue Manning about but no uniformed logo!

[mbMember]

Now live on BBC Three Counties – they used the new breakfast show start to update the on air sound. The station is sounding more lifeless and dull than normal. Not sure how many cuts are available but either no one wants to use them or they are thin on the ground. They make the last package sound CHR in comparison. The new breakfast show host can’t pronounce his H’s R’s or T’s every word stars with a wobblewu – you wonder if they do demo practice run shows – by the sound of this morning – not!

[RW]

This is turning out to be another slow roll-out – the new jingles are still only in use on around 14 out of 40 stations. We’ve now had exactly six years of that three note jingle on BBC Surrey, and it’s really been done to death now. Change can’t come a moment too soon. What’s holding everyone up?

[RadioJingleLover90]

The New package is on BBC Tees and BBC Newcastle.. I’m now looking for the previous BBC Newcastle TOH.

[simon_t123Member]

Having a listen around on the stations that have recently taken the package … there only seems to be one version of the news in used on stations so far, some however can use a post news in bed etc but there’s not much variation … travel however is something that sounds the same or similar theme on all stations but is used differently by all it seems, different arrangements of sting & bed, a light bed, full bed etc, it’s sounding like stations have a travel theme to play about with … most stations seem to be using a very limited selection of cuts, it doesn’t seem to be as large a package as Mcasso infer on their website …

BBC London used a big band style cut generically, also Tony Blackburn had a soul-ish sounding cut, London seem to have more to use … Essex however very bland, the same theme used for programme menu and all ID’s within shows although that could be down to the preference of the local imaging producer.

It’s a strong sound & I’m a branding ho’ so like the uniformed but subsidiary nature of the Mcasso imaging since it came … But certainly this time around in my opinon there’s less choice and less individuality than the previous Mcasso package.

[star tetley]

Now live on BBC Three Counties – they used the new breakfast show start to update the on air sound. The station is sounding more lifeless and dull than normal. Not sure how many cuts are available but either no one wants to use them or they are thin on the ground. They make the last package sound CHR in comparison. The new breakfast show host can’t pronounce his H’s R’s or T’s every word stars with a wobblewu – you wonder if they do demo practice run shows – by the sound of this morning – not!

Three counties are using the full version of the news cut. The early part is taken from one of the cuts from the first local radio package.

[star tetley]

Coventry and Warwickshire cuts include sung ‘BBC’.

Still only heard one version of the news jingle and 3 or 4 different beds…it was supposed to be a much bigger package than that.

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