[IanF]

The title of this thread should be changed – BBC local radio is not changing at all. They are all stuck with Mcasso!

) That made me laugh lol

[UKJinglesMember]

the news intro is okay but travel is just as bland as before.

Totally agree RW…The Travel sounds badly edited to me…..Still not a patch on Berkshire’s version though!

[simon_t123Member]

With Tony Fisher’s arrival on BBC Essex today (from H&W) there’s refreshed & even decent Mcasso imaging for his show featuring a new MVO, I’m yet to work out if the rest of the station will follow … The cuts used by Tony feature the “BBC Essex” logo with the usual Mcasso end logo which is unusual for the station, they’ve been pretty dull for a while now

[tom_h]

BBC Essex has a ‘newish’ package compared to some stations though having had a refresh last year?

Interesting to note that his page on the website is still under BBC Hereford & Worcester..

A lot of BBC Local imaging is sounding stale now. It sounds old very fast especially when cuts aren’t used correctly.

[simon_t123Member]

I think where the Essex ‘boss’ was in charge of rolling out the Mark Forrest show the other year he opted to take the updated news & travel beds from there with Essex logo, they’re ok but in reply to a listener request they axed the travel bed after a short while which sounds awful (the background noise at Inrix is more offputting than the bed !) and also the 2nd package at Essex featured very medium/slow themes, it dropped the pace of the station when what it really needed was whipping up a bit as a whole …

The stuff they’ve used for Tony Fisher is the exact opposite, modern, slightly beaty and with the Essex logo which is nice, he’s got beds & ID’s he used throughout the show, so he may be one of those who know what jingles are all about

The MVO used is interesting, I wonder if that’s one they’ll use more … I did wonder if he’s just brought his BBC H&W cuts along with him for a moment the logo is quite similar … It was a good show also so I can only hope that there’ll be more freshening up.

That said as was reported in the Earshot Creative Review the locals imaging contract with Mcasso was up in April & they may have chosen to look for something new … I hope so !!!

[star tetley]

It is Jim Davis from Radio Leicester.

[tom_h]

Just heard the BBC Sussex & Surrey package. It’s really poorly put together and used.

Who decides at each station what cuts will be used and how they will be used?

[simon_t123Member]

Each beeb locals station sound producer for a guess, with input from the head of programmes, I don’t think the cuts were dished out centrally …

[UKJinglesMember]

They need to get a “new” Station Sound Producer at BBC Sussex and Surrey then! )

[simon_t123Member]

haha agreed and Essex … and several other stations !

[star tetley]

I think most stations do as well as they can with the cuts available. Some seem to make bit of a mess of it though – Cornwall and Sussex come to mind.

[tom_h]

What stations use the cuts the best then? (he says trying to be positive).

The Yorkshire stations do well (Sheffield, York & Leeds). The Midlands aren’t too bad either with WM, C&W and H&W using the cuts well too.

[UKJinglesMember]

What stations use the cuts the best then? (he says trying to be positive).

BBC Berkshire use them well..Take a listen to the Top Of The Hour (especially Mr Blackburn Fridays 10-1)

[tom_h]

I’ve listened to some of BBC Berkshire on the iPlayer. The show beds (the ones that the presenters use at the start of the hour) don’t even sound like mcasso. Are they? I’ve not heard them on any other stations.

The station sound is far too busy with far too much going on. For example its travel, news, travel, weather, show introduction, trail, jingle and finally a song around the top of the hour.

Not keen on their use of mcasso to be honest. The only part I like is the travel bed.

[simon_t123Member]

Essex have had a minor refresh as of Jan 2015 … Some of the more upbeat, newer wave Mcasso beds in use there now and it had picked up the pace of the station … Still no travel bed, just a sting in and an ID out, I remember listening to “Call The Boss” on the mid morning show last year I think it was where an elderly chap called the BBC Essex managing editor on the show and asked why there had to be this music under the travel news as he couldn’t hear what was being said … the bossman vowed to remove it & so he did ! a travel bed has not made a return since …

With a refresh here in Essex & various other areas it doesn’t seem like any larger change in imaging direction is coming anytime soon … Oh for a return to sung imaging

[tom_h]

The travel news on Essex sounds really odd without a bed. Shame because the rest of the station imaging sounds decent.

Wasn’t there a pitch for BBC Local Radio imagining recently?

[simon_t123Member]

Agree re: the travel being bed-less … the travel provider (INRIX) have quite a lot of background noise and there’s just something I don’t like about dry reads … all at the suggestion of one listener that didn’t like a bed under his travel !

The pitch for LR imaging was suggested in a podcast to have been due last April …

[AndyWMember]

Funny how one slip can mark the station forever. Radio Shropshire’s original jingles call it Shropshire Radio. Many listeners still call it that today. I never got the 96FM business as it was also on 95FM and two further Medium Wave frequencies.

[tom_h]

A lot of people still call BBC WM 95.6 ‘Radio WM’, guess people just stick with what they know.

Took a while for people to stop referring to Free Radio, as brmb or beacon.

[shf2013]

radio Berkshire seems to be using completley new jingles today, mainly the travel ones!

[LenGroat]

I thought it might be interesting for those who follow these BBC Local Radio voice idents to hear what BBC Shropshire sounded like back in 1989 when it had SUNG jingles.

Thanks to the Radio Today Newsletter I’ve come across this aircheck with (rather superb) TM jingles – it’s 1989 and the presenter is Graham Hughes.

[UKJinglesMember]

radio Berkshire seems to be using completley new jingles today, mainly the travel ones!

I haven’t even noticed today…
But Andrew Peach has had a new “Sung” Jingle for the last week or so now!

[tom_h]

I thought it might be interesting for those who follow these BBC Local Radio voice idents to hear what BBC Shropshire sounded like back in 1989 when it had SUNG jingles.

Thanks to the Radio Today Newsletter I’ve come across this aircheck with (rather superb) TM jingles – it’s 1989 and the presenter is Graham Hughes.

http://www.aircheckdownloads.com/RadioShropshire_GrahamHughes_20Mar89.mp3

I admit. I loved Shropshire’s last package before it moved to Mcasso.

Berkshire sounds rubbish, With BBC Local Radio apparently dying (if you look at the Rajar figures) maybe a return to sung jingles (and better content!) might be on the cards?

[star tetley]

I thought it might be interesting for those who follow these BBC Local Radio voice idents to hear what BBC Shropshire sounded like back in 1989 when it had SUNG jingles.

Thanks to the Radio Today Newsletter I’ve come across this aircheck with (rather superb) TM jingles – it’s 1989 and the presenter is Graham Hughes.

http://www.aircheckdownloads.com/RadioShropshire_GrahamHughes_20Mar89.mp3

I admit. I loved Shropshire’s last package before it moved to Mcasso.

Berkshire sounds rubbish, With BBC Local Radio apparently dying (if you look at the Rajar figures) maybe a return to sung jingles (and better content!) might be on the cards?

I thought it might be interesting for those who follow these BBC Local Radio voice idents to hear what BBC Shropshire sounded like back in 1989 when it had SUNG jingles.

Thanks to the Radio Today Newsletter I’ve come across this aircheck with (rather superb) TM jingles – it’s 1989 and the presenter is Graham Hughes.

http://www.aircheckdownloads.com/RadioShropshire_GrahamHughes_20Mar89.mp3

I admit. I loved Shropshire’s last package before it moved to Mcasso.

Berkshire sounds rubbish, With BBC Local Radio apparently dying (if you look at the Rajar figures) maybe a return to sung jingles (and better content!) might be on the cards?

It is going to be another generic package so unless they sing ‘BBC Local Radio’ this seems unlikely.

[Vinnah]

I quite like the new Berkshire travel jingle. Though it’s odd because it’s like something custom made then the Mcasso Logo.

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