[barrydavidallanbda]

They will also sound like “This is BBC Heart…” same jingle package but the music wont match the style of the station …some bbc local stations are pure talk .. other bbc locals enjoy a great mix of music and talk ..other bbc stations still have lost dogs and jumble sales..I did hear one BBC station still giving out record numbers and on pye records !!

so this new package could sound bland to suit all station styles

Can you imagine one jingle package suits all Hospital radio stations ..It wouldnt work

[simon_t123Member]

I read the above with quite a bit of disappointment I heard BBC Essex with some new imaging recently and listened for quite a while hoping for some sung ID's but none came, I thought the sonic logo spelt out “BBC” and immediately thought hmm generic package … And even worse from listening it sounded like they had all of about 4 cuts to chose from ! The news into had no talk over just a blunt news in voiced by a voice I'd not heard before, the ID's themselves appeared to be the same VO's previously used on BBC Essex which kept some familiarity but the words used …

“John Hayes (male) John Hayes (female) BBC Essex (male)”

Was very errrrm bland to say the least !!! Shame …

[barrydavidallanbda]

But who thinks up these ideas.. and can they hold their heads up to the public and to other “jingle” companies

[mbMember]

There are no sung versions for any stations in the new package – all instrumental.
Std M or F V/O with local sounding alternative M/F V/O.

[mbMember]

David Hemsley wrote:

I'm told the full details of the roll-out will be unveiled next week at a BBC Station Sound conference . . . should be interesting.

I hear a mix which was not final (i.e did not impress many people ) and I think they'll go down like a lead baloon they are pretty prdestrian designed by a company with little radio experience and unfortunatly it shows.

[barrydavidallanbda]

But how many people in BBC exec suits or who people who want to climb ladders at BBC will say how great the station ID's sound and how it moves BBC local to another level and how listeners will know that they are listening to quality news ,music and chat becauses there's no silly “station sung jingles ” in the way

Yes I read the book on what to say …in truth you think the idea stinks

[barrydavidallanbda]

Lets hope its not another Key 103 …” Music not music jingle”

They didnt work well on air but a number people loved them because the station didnt follow the other stations with a sung package…

The package didnt last long on air.. a short phrase voice over used every link gets in the way ….. it would like “this is heart” every link .. a true turn off

[simon_t123Member]

I'll “bump” up this topic for the moment, anyone know of any changes to BBC LR imaging as yet ? I think one poster mentioned the “zaps & wooshes” thing which is all a bit Star Wars episode 3 !!! And is indeed there in the news intro for BBC Essex, it's a bit harsh too, it seems they have taken the news bed for sue as a headlines bed & just go into news with something quite short & harsh complete with Star Wars FX lols … It's a sound that grows (a little) with extended listening, the cuts in Essex have a “BBC Essex” mixed instrumentally as a logo on some cuts but the main logo is undoubtedly “B-B-C” as most cuts start or end on that 3 note logo …

Anyway from cruising the dials & web streams I can't find another example of this package in use yet, so is it even the generic package we've been discussing or just an Essex re-brand coming in time before an LR wide re-brand ???

[fredgreek]

Its on in BBC York; slightly different, but definatley the same package.As you say, the cuts in Essex have “BBC Essex” mixed instrumentally as a logo; the ones in York seem to have “BBC York” mixed in instrumentally with the TOH/End of Travel cuts.

[simon_t123Member]

Thanks for the info Fred, I'll have a listen there to compare

[simon_t123Member]

Lols, as expected they (York) use theirs better than ours (Essex) … Actually they use different themes for news etc but they have a common sound, the 3 note BBC logo and as Fred said there they have in some cuts the “BBC York” logo.

Someone on JM mentioned 700 cuts to choose from, possibly there is a large choice as that's a totally different news into used on each station so far & knocking the concept aside at least they've customised the logo for each station so far.

[IainJohnstonMember]

If there's “700 cuts to choose from”, surely that would defeat the object of “being more economical” than twiddly-something different BBC Locals all commissioning separate packages? Even Radio One or Two would have been unlikely to request so many individual cuts in a “single package”.

Or is it once again really just a handful of basic “themes” (…ugh…) with huge amounts of (…similarly ugh…) chopped-ups/alternative mixes/mix-outs that can be “selected” from so that they might between them “fit” the number of sylabuls of any particular BBC local name?

[simon_t123Member]

It's on with BBC Radio Merseyside also, complete with “BBC Merseyside” musical logo, the same top of hour they use in York … I wonder if the 700 cuts are sub-mixes & cut downs ? A recent order from Ben Freedman gave me several hundred mixes, I mean what the 'eck do I do with all those lols

[barrydavidallanbda]

For all jingle heads . if you go to Radio Merseyside on the bbc website and look for opening night at their new studios it has the jingle package used on the first day the station opened….they sound so old hat…and a bit long with true ends …

Done by the NDO BBC Northern Dance Orch.. (dont know if thats true)Note that Radio 1 was pushing 247at the time .. but these jingles dont have the wavelegth

[malexander]

The company that is making these Jingles is called Mcassso Music, you can read more here http://www.mcasso.com/news.php

[IainJohnstonMember]

Thanks for the heads-up Michael!

So they do TV ads for McDonalds, and TV theme music for the National Lottery,…and those big-audience stations BBC 6 and 7, …oh, and Ceebeebies…and a few other things that look like a “luvies & daaarlings” inside setup.

But do they understand RADIO?

[barrydavidallanbda]

Most companies think they know radio…look at the people who own or invest in ILR…they cock it up…

Listened to Radio Merseyside Top of the hour jingle… It sounds like its made at jingle factory …music,fx,voice over,bed ..then push the button instant radio station…Chris at Devaweb and Roy Production park could have made a better product and still used the same people to voice each station package

Nice try BBC local…but the jingles dont work

[Inferno]

Sounds like this company won this contract by being a friend of someone at the top? Special hand shake maybe? Either way, BBC local chiefs are not overly bothered with how it sounds but only on cost. Is that why this company won this contract?
I know this happened a bit in the 1980s with people in the radio industry using Alfasound because they knew Steve England, etc, but Alfasound knew how to make jingles that worked on the air.
This situation is turning into a sorry affair and it's going to get worse before it gets better.

[mbMember]

I knew the company just never the correct spelling.
The BBC Themes are truly dreadful clearly written by people who don't understand how to build or compose Radio ID's.
Its shameful that they were awarded such a large contract with such little experience or credentials.
The fact that they had to rework them so much because so many people hated what they delivered only shows that the package design is flawed. They are an embarassment.

[barrydavidallanbda]

I understand that the bbc want all 40 stations to feel and sound the same so “one jingle package suits all” on paper works ..But the beds sound like they are made from a 1980's keyboard from woolworths.. with some fx mixed in…….. Will Mr and Mrs bbc listener turn off because the stations now sound Cr*p …Lets see what the next rajar brings

[OnyxPaulMember]

Have you…….No talent? No creativity? No originality?
Then you too could be a radio executive in Britain!

Probably commissioned by an up-jumped prat with a media studies diploma and an accounts degree, but no actual on-air experience, who thinks that qualifies him to understand local radio. How sad is it that the majority of British 'local' radio stations are run by pen-pushers, that nobody has ever heard of, sitting in their ivory towers in London.

[IainJohnstonMember]

I would bet Radio France certainly wouldn't have gone to these kind of people when they wanted IDs for the (then) newly created “Reseau Bleu”, judging by above comments!

However, being too far from any English BBC local, can anyone please point me to some reasonable-quality webstream links to any of the stations (so far) using these IDs so that I can have a listen and make up my own mind about them? Thanks
IJ

[LenGroat]

I have NEVER heard of this company. But the following is at the bottom of their website and says it all about them:

© Copyright Mcasso Music Production 2008

That's only 11 months out of date ~ they are REALLY with it!

I checked their website for 'jingle production credentials', and basically there is NONE ~ just 'synth drum themes' for BBC services that no one wanted or asked for, and no one listens to, but the licence payers still have to cough up for.

[steveimp]

I believe BBC Lincolnshire (not allowed to call it Radio Lincolnshire any more) have started to use this package.

And it stinks – bland, painful on the ears and just not expressive enough of a local station.

[simon_t123Member]

Lincolnshire were using the package from the Bristol/Solent people still when I checked earlier. Essex took the package first, then Mersyside & York. A check of all Beeb locals last week could only find those 3 using the package so far. Jersey has the worst ID's of any Beeb local, even Guernsey uses the S2Blue BBC Essex package of recent years …

Thanks for the company name by the way to the earlier poster. I see they've created imaging for BBC 6 & BBC 7 & so possibly this counts as “credentials” for them to have won the pitch for BBC local services …

To be honest there is such a mix of packages out there that some standardisation might work, there's some really good packages in use from Bespoke, some 50/50 good packages from S2Blue & some of the independents have done well. Wise Buddah could have done Beeb locals proud, but I'm thinking it's a pitch won on price …

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