[Inferno]

Anything than what they've got now is better and I think I'm one of the few that quite likes the mCasso jingles.

The current Music4 jingles were fine when they started but they seem to have dated very quickly.

Thinking about it, I had a suspicion they were going to change them this Monday because the past few weeks they haven't had the full daytime line up, with cover presenters here there and everywhere!

In fairness I wouldn't mind if the Mcasso jingles were about on 2 stations per region and didn't clash but I really dislike this same uniform branding for all, although slightly different. Every station and area it represents is different and it should reflect that in the jingles and identity.

[simon_t123Member]

In some ways they have (or were supposed to have) a vast variety to chose from, all this tosh about tempo's and textures etc … the individual nature of stations I guess is meant to be portrayed by the kind of tracks they end up with, some cuts are very modern, almost poppish, then there's the more plod-plod melodic cuts for rural stations. Am not sure how stations chose what to use or if the whole lot came on CD or what really, or what the future holds !!! Essex is stale & has a naff mix of cuts, the news intro is the "Star Wars" video game zaps & swooshes cut, that was criticised when they took it on, it was designed to be used as a longer talk up to the news but Essex only fire the tail end off.

WM being one of more flagship LR stations along with London may well get (or at least deserve) something in line with but different from others, the WM patch is surrounded now by Mcasso'd stations and am sure someone here said that stations last to take up the imaging would be left with the worst cuts of all !!! Being so central I'm sure nearly all packages surround the patch …

I can already hear the W.M audio logo in my warped mind lols, I doubt there'll be any surprises when WM goes Mcasso … but it'd be nice star tetley

[simon_t123Member]

In some ways they have (or were supposed to have) a vast variety to chose from, all this tosh about tempo's and textures etc … the individual nature of stations I guess is meant to be portrayed by the kind of tracks they end up with, some cuts are very modern, almost poppish, then there's the more plod-plod melodic cuts for rural stations. Am not sure how stations chose what to use or if the whole lot came on CD or what really, or what the future holds !!! Essex is stale & has a naff mix of cuts, the news intro is the "Star Wars" video game zaps & swooshes cut, that was criticised when they took it on, it was designed to be used as a longer talk up to the news but Essex only fire the tail end off.

WM being one of more flagship LR stations along with London may well get (or at least deserve) something in line with but different from others, the WM patch is surrounded now by Mcasso'd stations and am sure someone here said that stations last to take up the imaging would be left with the worst cuts of all !!! Being so central I'm sure nearly all packages surround the patch …

I can already hear the W.M audio logo in my warped mind lols, I doubt there'll be any surprises when WM goes Mcasso … but it'd be nice local_12

[simon_t123Member]

I thought WM would be next and I do hope the logo will reflect the fact that it is a flagship station like London and Manchester. Imagine if they introduce a whole new news intro just for flagship stations. London, Manchester and WM are far away from each other so it should sound unique. But then again who knows…it could sound like Leicester as they both formed BBC Asian Network.
Also funny how the last stations are getting more unique logos Northampton, Cambridgeshire etc
Either way should be an improvement on the current jingle. Only time can tell…

[goonernn7]

I assume it will be BBC WM not BBC Radio WM – therefore in line with Leeds/Stoke/Tees

Yes so that means a four syllable mix (Dou-ble-You-Em) rather than a seven syllable mix (Ray-dee-o Dou-ble-You-Em).
I understand each of the main news intros comes with four, five, six and seven syllable mixes.
So the station can select the tune they want then the appropriate number of syllables.

[AndyWaltersMember]

It's not been called 'Radio WM' for well over 10 years now. In fact everything JAM did from '91 onwards sang just 'BBC WM'. The confusion arose because the '88 package was so good and was still being used on air (from cart!) in 2001.

The mention of cuts just for London / WM / Manchester. Does anyone remember the very short period in the late 70's where all three stations were just called 206 because they shared the same Medium Wave frequency? That along with the late 90's twinkle branding (which WM only ever used in trails!) mean it's not all that new an idea and maybe stations will get to do there own thing again at some point. All of WM's 2000's packages were shared with other stations namely Leeds for the 2001 cuts, Newcastle for the 2004 cuts and Tees for the outgoing 2007 ones.

[NickySMember]

There is a different top of the hour for the news and sport radio station for the West Midlands

[tom_h]

There is a different top of the hour for the news and sport radio station for the West Midlands

I was also hoping with the new jingles they would stop using that slogan.

I'm going to sound stupid now, but would they start the new jingles on early breakfast, or launch them on breakfast?

[star tetley]

I was also hoping with the new jingles they would stop using that slogan.

I'm going to sound stupid now, but would they start the new jingles on early breakfast, or launch them on breakfast?

Early breakfast.

[tom_h]

BBC WM are still using their Music4 package. Wonder where those rumors came from.

Edit: The mid morning presenter isn't in today but would that affect when jingles are launched?

[star tetley]

I was also hoping with the new jingles they would stop using that slogan.

I'm going to sound stupid now, but would they start the new jingles on early breakfast, or launch them on breakfast?

Neither!

[simon_t123Member]

am sure the new WM cuts will appear shortly, Mr Schiller made a comment on here a few posts back & he IS a man in the know tom_h

[simon_t123Member]

New jingles in force today. Don't like the travel, is very weak. The news is unique as far as I can tell, with the presenter cuts being normal. Surprised me that they've been on air all night and chose to launch them today.

Edit: Seems they also have some unique presenter ID's. Might be wrong. I do like these. Just a shame the travel doesn't seem to have a logo.

[simon_t123Member]

hmmm agree with tom_h there, travels on the weak side, it actually sounds like the news trail bed from another stations news intro. The WM news intro itself is not one I've heard before, quite orchestral ! Weather & Sport as per BBC Essex … not bad on the whole tho' … very Mcasso lols simon_t123

Member

[simon_t123Member]

heard on this mornings WM breakfast at 2hrs 18 mins via the iPlayer Phil Upton discusses the new sound, saying that listeners have posted asking if they are special cuts in use due to riots lols … Phil basically says they were going to launch their new jingles today anyway it's just pure co-incidence tom_h

[simon_t123Member]

The new news intro works very well.

Considering how good WM has been during the riots, really sells it well.

[local_12]

Isn't the news bed the same as BBC Tees but slightly different?
I agree with Simon_t123 as the logo is very orchestral and travel is quite weak. If this is the flagship station logo it would make sense as London,WM and Manchester have different syllables but I have they can choose a differet travel!

tom_h: If you mean the presenter ID at the start of breakfast it isn't unique as Three Counties used it for a weekend show.

[tom_h]

I don't know if its the one at the start of breakfast.

It seems like in the old package, each presenter has few variations. I've noticed a constantish theme throughout though that kind of matches the news. I'm very impressed and it does sound very good.

[star tetley]

heard on this mornings WM breakfast at 2hrs 18 mins via the iPlayer Phil Upton discusses the new sound, saying that listeners have posted asking if they are special cuts in use due to riots lols … Phil basically says they were going to launch their new jingles today anyway it's just pure co-incidence simon_t123

Member

[star tetley]

'possibly' due to troubles in that neck of the woods the WM focus was on getting the news out … a jingle package then is something of a back seat affair, might have been a big expectation to get to grips with a new jingle package and any mistaken uses (Ed Doolan !) with such big news stories to report on, but thats just a thought ! Tuesday if picked for a launch date is a weirdy one, unless it's an anniversary of WM at all ? I've no idea …

Certainly elements of the package drawn from those in use on other stations, as mentioned weather & sport as per Essex, the news as mentioned here a re-jig of Tees perhaps … There are a lot of elements, loops and sounds on the cuts that are recycled across all the cuts, similar rhythm, similar instrumentation etc.

Wondering about 'instrumentation' theres twinges of "MIDI" style synthesised instruments in there, I wonder then if like Radio 2's jingle commissioning brief if theres one that BBC Worldwide put out for tender of the Local Radio package that Mcasso picked up ? Would be interesting to see what was required in the brief … Real instruments for example, custom logos etc ? Being open and all that surely such a document must exist in the public domain, it would have cost something to the beeb after all !

An interesting point about logos … Essex & Hereford / Worcester use a similar 5 note logo to customise their cuts, but … it's not the same ! in terms of the notes "BBC Essex" 1-2-3-4-5 and for BBC Hereford & Worcester it's been recorded as "Hereford Worcester" 1-2-3,45 so again perhaps the job spec might shed light on stations individual input into the Mcasso imaging.

[tom_h]

I think it was planned to launch on Tuesday, the riots were just a coincidence.

The new jingles are sounding really good and the travel is growing on me. I have noticed annoyingly that the presenters talk over the end of them though.

Just thinking, BBC Locals may have a standard jingle package but they certainly don't use it all in the same way.

[timbo]

Isn't the news bed the same as BBC Tees but slightly different?

Here is a Tees for you….I'll see if I can bag us a WM by the end of the week

Attached files

Tees.mp3 (2.4 MB) 

[jonnoMember]

Here is a Tees for you….I'll see if I can bag us a WM by the end of the week

as soon as I listened to that Tees cut I immediately thought 'that sounds like "Vintage" from Jean Michel Jarre's "Téo and Téa" album'
check this out
http://www.youtube.com/watch?v=6vGFR_bEV2A
and see if you think theres a similarity (certainly for the first 45 seconds before the build to the voiceover).

[simon_t123Member]

lols, thats cool Jonno, there is a similarity ! I guess Mcasso needed their inspiration from somewhere local_12

[simon_t123Member]

Thanks for that Timbo */