[rakMember]

This popped up on my Soundcloud timeline – some current imaging that’s on air on the Bauer Group stations. Very tight, and good use of the sonic logo thing. The only thing I’m not a fan of is “off the shelf” artist drops, but I suspect getting Mr Timberlake to say the name of each station isn’t cheap.

https://soundcloud.com/chriswardproduction/bauer-city-1-branded-intros-montage – good work.

Any other current, slick imaging that we should be listening out for?

[IainJohnston]

We have this “Intel sound” toot-toot thing here too, especially when they network from Glasgow or Edinburgh pretending they’re local on each station – very clever inserting trick they do with the station name by the presenters is actually very seamless and Jimmy Plumber will never notice unless they’re travelling more than 50 miles along our motorways and crossing Bauer TSA boundaries…but the logo phrasing doesn’t actually “fit” the phrasing of “your music your life” anyway.

However, since Mr T…lake was obviously getting paid for the inserts, he really should have sung that one bar to lyric of the certain “ripped-off” TM logo we discussed on JM recently – or is there no-one amongst the company’s “imaging department” old enough to point out to him where his “melody” came from?

[Author]

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