It's not released yet, but RW will release a new classic hits package soon. It's currently heard on some iHeart stations.
It's currently heard on:
1390 KRRZ - Minot, ND
Big 101.3 - Grand Rapids, WI
Big 99.3 - Tupelo, MS
Sunny 101.7 - Canton, OH
107.9 WSRZ - Sarasota, FL
Comments
And to me, I think it's currently heard on iHeart-owned classic hits stations in small or medium markets, with some large markets.
I kinda like these actually. Although they're in the same stylistic wheelhouse as the K-Hits and CBS-FM packages, I find them to be more melodic and have a better flow to them. The logo used on the WHOF versions in particular is nice and distinctive too - always good to hear an attempt to make the "seven" at the end of a frequency sing stand out in a nice way.
And they have been doing it since they released Majic 102 and WODJ packages in the late 90's.
If this were meant to be released, it can accompany the classic sounds of the K-Hits or the CBS FM package they released previously.
So far, this is Reelworld at its finest bringing classic oldies back into the modern radio through the medium of radio jingles.
But wait... there's actually more stations airing this package. Who knew this would be part of their Cool Oldies format, with their familiar sounding jingles?
103.7 80s Plus (San Francisco) - Still using the KIIS 2007 package.
95.7 The Jet (Seattle) - Same as above.
Kool 108 (Twin Cities) - Still using Bob FM packages.
99.9 KGOR (Omaha) - Still using Wisebuddah's Boom 973 package.
Majic 105.7 (Cleveland) - Still using RW's WCBS FM 2018 package.
95.7 Big FM (Milwaukee) - Same as above.
Seaview 104.9 (Solana, FL) - Still using Thompson Creative packages.
106.7 The Eagle (Portland) - Still using WCBS FM 2018 package.
I'll try to contact someone who will. Hopefully it's true.
And KODJ in Salt Lake City, too.
This package is, however, being used on the Big Classic Hits and Real Oldies feeds, as well as the aforementioned Cool Oldies. Not a good fit for Real Oldies at all in my opinion, but clearly iHeart believes in the "one size fits all" approach.
Exactly. Reelworld can just copy and paste the vocal music notes for the Cool Oldies and Real Oldies channels... same syllable count... same cuts! Sad indeed.
Agreed. What's next? These jingles being on a CHR station with the same copy-and-paste technology?
To be honest, that's probably the way it is for Reelworld. I do, however, expect them to up their game when it comes to creativity. Whatever happened to them? I guess iHeart thinks that this one custom package will fit the oldies/classic hits format, but to me, this one felt too rhythmic for iHeart's Real Oldies format.
My advice to Reelworld is that when you're making a custom jingle package for Real Oldies stations, or any oldies stations which plays mostly 50s, 60s or 70s songs, at least they should blend in some real instrumentals influenced by popular oldies music and the familiar vocals that Tim Davis has been crafting out for the past many years. Just like what they did with the WODJ package.
But seeing how iHeart thinks that this Reelworld's custom package fits all oldies/classic hits format is just flat out embarrassing. At least they can do better, if they have the guts to.
2000, 2010, 2013, to 2022 for Later please?
Easy tiger, I'll probably do that soon.
But at the same time, that post is definitely out of topic. We're talking about the Cool Oldies package here.
Sorry if it bothers you.
It does sound good, as with their previous packages. It sounds very modern and young for classic hits stations. As radio evolves, so does its jingles.