I've been a radio enthusiast for many years. I've always been interested in the mechanics of transmission and local content etc. I have recently taken an interest in the art of radio imaging.
When a new chart hit gets radio play, stations often have a type of jingle which samples the intro of the track, ie: the end of the jingle becomes the intro. Popular examples seem to include "Uptown Funk" by Bruno Mars and "Timber" by Ke$ha ft Pitbull. I think it adds a real cohesive flair, but experts on here may differ in opinion?
My question, therefore is - what is the term for that? Any good examples? Will this trend become more popular or is it a fad? I would expect it on dance stations, but CHR/AC seem to be using it now.
I guess it's somewhat similar to "Hi I'm [Artist] and you're listening to my new hit [Track] on [Network/Station]".