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S2Blue - Manx Radio / Tameside versions from JAM.
Some new jingles uploaded to the S2Blue site this week. This package was originally produced for Manx Radio over 10 years ago. The tracks were made at Abbey Road.
S2Blue re-sung it for us at Moorlands Radio in 2009 (at the time I was MD at Moorlands Radio) - and it has now been re-sung at JAM for Tameside radio in Manchester.
Tameside jingles with JAM vocals:
https://songbox.com/qs/13185437-343e-453d-b932-3342e77fae38
(and the Moorlands Versions from S2Blue 2009)
I'm sure you've all seen this - the original session at Abbey Road for Manx:
S2Blue re-sung it for us at Moorlands Radio in 2009 (at the time I was MD at Moorlands Radio) - and it has now been re-sung at JAM for Tameside radio in Manchester.
Tameside jingles with JAM vocals:
https://songbox.com/qs/13185437-343e-453d-b932-3342e77fae38
(and the Moorlands Versions from S2Blue 2009)
I'm sure you've all seen this - the original session at Abbey Road for Manx:
Comments
Lets be fair...
Any Dallas producer can't get the huge BBC in-house professional Philharmonic Orchestra over from London just like that to do a main session!
Hence why e.g. RW Europe have used such BBC staff musicians to "locally" record packages for clients over here, e.g. BBC Radio Scotland customs.
In real "commercial" jingle-land, each orchestral "section" has the appropriate musicians "in" separately - the videos of AJ Productions in New York
having tiny groups of musicians recording on the office landing or corridor for the "big sound" to be built-up at the mixing desk is a good example
of the reality of how everything is now engineered and honed to get excellent results without having the "entire band" together in one place at one time.
Mr. Wolfert, if you are reading this, then this is something that could bring you guys back out from just being a more niche-sounding jingle company.
https://www.audiosweets.com/asid/packages/compass-fm/
I can add a little background to these as I chose this particular set of jingles, placed the order and sat in on the session with Jon and the group! The package was actually re-sung in May 2019 in Dallas, so it's a few years old now. S2Blue have only just got around to sharing it.
I went to Simon P and asked if we could get this package re-sung, but have the Dallas group sing on it. The answer was yes, but it needed to be tweaked slightly. Those more observant individuals will notice that the original Manx Radio package mainly featured solo vocalists - hence the final product doesn't feature a "full" 5-voice group. I believe Steve Butler re-wrote the vocal charts and they were sent over to Dallas for recording.
They recorded and stacked the vocals twice, as they went through and sung the melody of the cut first and then the harmony afterwards. (Or the other way around, I can't remember!)
Nonetheless, Jon and the team did an excellent job and they were transferred back to the UK for mixing in Manchester.
I personally wouldn't describe JAM as a "niche-sounding jingle company", but each to their own
They have only released a few new packages over the past 5 or so years.
A lot of today's jingles (at least in the US), sound over-processed, artificial and flat. Modern equipment doesn't necessarily mean better jingles.
You can have all the equipment in the world, but if the vocals aren't right, it's all for nothing. My brother once said that one of his favorite jingles had one piano and one vocalist!!
Times, especially in the US, have changed. Jingle companies should reflect those changes in their own way.
I heard a Reelworld TOH the other day while traveling. I said at the time that no company anywhere could top that jingle.
What station was that?
What package were they using?