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BBC Local Radio Jingles 2020

This discussion was created from comments split from: BBC Local Radio is changing.
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  • Does anybody know who has made the new package? A number of stations say they will be switching early in 2020.

  • edited December 2019

    @star tetley said:
    Does anybody know who has made the new package? A number of stations say they will be switching early in 2020.

    Someone I know within the BBC has told me the new jingles sound like Reelworld.

    As per the brief, each station will have pretty much the same sound, so expect news, weather, travel, programme themes to be the same as I read it, and feature a generic main voice across the network, with local sub voices for each area.

  • @JustMattRadio said:

    Someone I know within the BBC has told me the new jingles sound like Reelworld.

    As per the brief, each station will have pretty much the same sound, so expect news, weather, travel, programme themes to be the same as I read it, and feature a generic main voice across the network, with local sub voices for each area.

    Matt I have also heard it is 100% Reelworld....and there are sung jingles (I was told stations can choose on that, so not all will), around 200 cuts (might not be issued in one hit), but unlike the current lot it'll be consistent approach across stations i.e. the breakfast set will be same for all 39. A male and female main voiceover on the branding, with local voice insert option.
    It'll be a much different sound, but a pleasant change. All will be switched by April.

  • I'll listen out with interest - Reelworld have done some nice News / Full Service cuts - Radio Scotland, KSL, WMAL - hopefully they can bring BBC Local Radio into the 2020's.

  • I heard about Reelworld a couple of weeks ago. Having heard the BBC Scotland package, this could be exactly what BBC LR needs.

  • BBC Radio Scotland - Reelworld - including BBC Scotland in-house orchestra

    News, talk, conversation by day

    Specialistic music in the evenings - rock, Scottish, traditional, etc

  • No beef about RW doing it. Just a bit sad it's so uniform accross the network. Should be interesting what RW come up with. As mentioned above they've doing a cracking job for BBC Radio Scotland

  • To be fair, RW-Europe and RW-USA are very different in approach but with common core attitudes.
    And that certainly clearly shows with RW-Europe.

    I would hope that the BBC-LR stuff follows the BBC Scotland (and some Continental RW-Europe customers')
    principle of using (BBC) staff musicians and facilities to record a lot of the layers of brass, strings etc.
    I do presume that the rhyhtym beds are written & laid-down within RW's own facilities?)

    I believe the big BBC Scotland cuts were done at the BBC's favourite stomping ground of the City Halls
    (been there!) in Glasgow, where a lot of their hosted things are done e.g. Celtic Connections (which
    is a thing that generates so much audio & video it keeps their Alba TV channel going for months!)

  • Not great that stations will be forced to use the same beds for every programme. Yes, every station is part of 'BBC Local Radio' but different stations have different styles. For example, Three Counties Andy Collins' Breakfast Show is almost completely different to Radio Kent's 'Wake Up Call'. So the same beds on these programmes will sound odd.

    Also, can someone clear up the voiceover situation for me as I am a bit confused. Are all stations to have the same voiceover?

  • @JasonRNF said:
    Not great that stations will be forced to use the same beds for every programme. Yes, every station is part of 'BBC Local Radio' but different stations have different styles. For example, Three Counties Andy Collins' Breakfast Show is almost completely different to Radio Kent's 'Wake Up Call'. So the same beds on these programmes will sound odd.

    Also, can someone clear up the voiceover situation for me as I am a bit confused. Are all stations to have the same voiceover?

    All stations will have one main 'BBC' voice that they must use, but will then be able to have a 'local' voice.

  • edited December 2019

    @JustMattRadio said:

    @JasonRNF said:
    Not great that stations will be forced to use the same beds for every programme. Yes, every station is part of 'BBC Local Radio' but different stations have different styles. For example, Three Counties Andy Collins' Breakfast Show is almost completely different to Radio Kent's 'Wake Up Call'. So the same beds on these programmes will sound odd.

    Also, can someone clear up the voiceover situation for me as I am a bit confused. Are all stations to have the same voiceover?

    All stations will have one main 'BBC' voice that they must use, but will then be able to have a 'local' voice.

    I've read the document through again, and it does mention that they 'anticipate' to use one V/O across the network, with room for a 'local' voiceover. What does that mean?.
    Hopefully sound producers will argue that this is a poor 'anticipation' and completely soaks up any individuality stations can have. I get the feeling that they want to make all of BBC LR sound exactly the same - why?

    I bet you anything the 'main BBC' voice will be that screechy female from 5 live.

    I'm all for a new package, but not this sort of forced thing. Especially at a time when BBC LR needs to differentiate and appeal to a wide market.

  • @JasonRNF said:

    @JustMattRadio said:

    @JasonRNF said:
    Not great that stations will be forced to use the same beds for every programme. Yes, every station is part of 'BBC Local Radio' but different stations have different styles. For example, Three Counties Andy Collins' Breakfast Show is almost completely different to Radio Kent's 'Wake Up Call'. So the same beds on these programmes will sound odd.

    Also, can someone clear up the voiceover situation for me as I am a bit confused. Are all stations to have the same voiceover?

    All stations will have one main 'BBC' voice that they must use, but will then be able to have a 'local' voice.

    I've read the document through again, and it does mention that they 'anticipate' to use one V/O across the network, with room for a 'local' voiceover. What does that mean?.
    Hopefully sound producers will argue that this is a poor 'anticipation' and completely soaks up any individuality stations can have. I get the feeling that they want to make all of BBC LR sound exactly the same - why?

    I bet you anything the 'main BBC' voice will be that screechy female from 5 live.

    I'm all for a new package, but not this sort of forced thing. Especially at a time when BBC LR needs to differentiate and appeal to a wide market.

    Absolutely spot on Jason. This is NOT Heart. It's BBC Local Radio. Local being the operarive word.....and not used in a League of Gentlemen way!

  • Also, can someone clear up the voiceover situation for me as I am a bit confused. Are all stations to have the same voiceover?

    All stations will have one main 'BBC' voice that they must use, but will then be able to have a 'local' voice.

    I bet you anything the 'main BBC' voice will be that screechy female from 5 live.

    I'm all for a new package, but not this sort of forced thing. Especially at a time when BBC LR needs to differentiate and appeal to a wide market.

    There are two voices one male, one female ALL stations will use (there's a 5 Live link but not the one you're thinking of). SOME jingle cuts will have the option for a local voice/accent insert. Stations will have a choice if they want to go down that route or not.
    My understanding of why the same package will be used -
    a) cheaper (same reason as Macasso) - the days of individual packages are long gone friends
    b) when stations do unite, daily regional and occasional national (things like election debates recently) it means there will be consistent sound and not a patchwork.
    c) There will be a consistent strap line too I'm told.
    d) arguably means the work of the less able station sound managers around the country won't stand out like a sore thumb, like it has with some use of Macasso, highlighted on this forum strand in detail at times.
    All jingles are being mixed by a central hub for all 39 stations....
    I understand there is an urgency to have these rolled out by spring and not let it drag out longer than that (but this is local BBC I'd not put my house on it). The jingles are apparently very different, but it needs it. It WILL split opinion on here for sure.
    All part of the high level management strategy to change the 'sound' of BBC Local. Although they might need to look at their often stuffy schedules and some presenters to deal with that! But how do you get rid of the old school if they're all staff....problem me thinks.

  • Does anyone know the total cost of the rebrand?

    BBC Cambs only switched over to the 2015 Macasso package in Spring this year. Are there any others which changed more recently? I think there may be a few left which never switched.

    I wonder if any stations will switch to the brand new package as early as next week. Usually it coincides with a schedule change and there must be some for the new year. BBC Essex is having two programme changes at weekends from next weekend - possibly a natural point to switch if they're ready?

  • Local radio isn't dying purely because of the current imaging (although it is a factor), it's dying because of BBC management like this, who believe the 'copy and paste' formula works.

    Stations need to stand out in their communities, and need to work to feel integrated with the areas they serve. BBC Tees' news build states that their 'proud of where we live'. BBC 3CR used to be 'local and vocal', BBC Sussex is 'Made in Sussex, for Sussex', BBC Wiltshire is 'your voice, in your county', Radio Gloucestershire 'Because we love our county' etc etc.
    But for other areas, this sort of thing isn't appropriate, so forcing a head office tagline is just so wrong.

    The 'local accent' voiceover thing just sounds ridiculous (and snobbish). For example, on BBC Tees, listeners will get a strong southern accent and then the booming Teeside voice alongside? Same for WM and Radio Merseyside? It's clearly an afterthought

    Presenting styles across stations are like night and day. The fantastic Phil Upton on Coventry & Warwickshire is direct, to the point and says it like it is, he is completely different to the outgoing and bouncy 'big show' personality of recent recruit Wayne Bavin on Radio Northampton. Having shared beds and voiceovers for these two rather different shows will surely sound odd? Another example, which I have already mentioned, is the Andy Collins show, which is a world away from 'The Wake Up Call' on BBC Radio Kent.

    The pointless and rubbish General Election national evening shows were a prime example of how this management want BBC LR to sound, going against what the DG stated back in November 2017. We're going backwards, it's time to ask the listeners, the target audience, producers and presenters what they want, as they're the people who matter, not some dull radio exec who is still stuck in 2005.

  • @GrahamCollins said:

    I still can't get my head around why BBC Radio Guernsey cannot have EXACTLY the same imaging as BBC Radio Manchester ? Just change the station voice if you want a local nod.

    There will probably be more than a dozen different beds to suit different types of shows. I hope they do use a common set for the news in, travel and weather. Don't forget, the typical listener won't notice or care that the beds have been changed - they are listening for their favourite presenters and show content. The window dressing is irrelevant to them.

    I have been amazed that stations have been allowed to be so picky about what Mcasso bits and pieces they have used and when. Now they are getting a quality product from THE jingle company of the moment - they must now tow the line and use it when directed to do so.

  • I wonder if BBC Essex will be forced to use a bed under the travel news? I believe they haven't used one for years because listener(s) complained it was distracting.

  • @GrahamCollins said:

    There will probably be more than a dozen different beds to suit different types of shows. I hope they do use a common set for the news in, travel and weather. Don't forget, the typical listener won't notice or care that the beds have been changed - they are listening for their favourite presenters and show content. The window dressing is irrelevant to them.

    I have been amazed that stations have been allowed to be so picky about what Mcasso bits and pieces they have used and when. Now they are getting a quality product from THE jingle company of the moment - they must now tow the line and use it when directed to do so.

    Some stations are hardly using any Mcasso stuff at the moment, for whatever reason, and having all stations receiving pretty much the same kit of parts from Reelworld, that's a good place to start. I'm sure that the more creative Station Sound folks will be given a bit of flexibility to go off-piste - if they do it well. The TV Regions were all recently given a corporate set of graphics and music beds, and I'm sure a bit of variation has already crept it.

    Personally, I can't wait to hear some Reelworld on BBC LR. With the music policy now more modern (slanted to the '80s), it can only be good for their sound.

  • wow it turned into an essay. Discuss hahahahaha

    Reelworld create some great imaging for Sports radio / News / talk / full-service stations – I think the BBC Scotland package is really nice. Really looking forward to what they will have produced. I know they divide opinion (and some packages are not to my taste) but they are bloody good at what they do. Powerful, memorable, distinctive, cut through ID’s. There are packages they’ve produced that I love listening to. And some of their UK work has been top notch – The Revolution, Radio Clyde, Key 103, Metro Radio.
    I know that had they not been on competing commercial stations a few years ago they would have been on some BBC Local Stations.

    I can only hope that there have been learnings from the commercial sector – BBC Local radio is now under more pressure than ever – For years it was always the BBC Local Vs a single or couple of ILR’s, but in the last 20 years and especially with DAB the choice of stations playing music has expanded hugely. Now for talk there is a national service from LBC, LBC News, Talk Radio & Talk Sport. The BBC must editorially change. They are now fighting a Mid-morning topical phone in on the SAME subjects as James O’Brien. As a show it’s tighter, better produced than the stale local BBC offering. We love local but Heart, Capital etc have shown that consistency in imaging and style helps drive the stations. BBC Locals have tried a consistent strap line before but always seemed to drift away.

    Weak programming and stale presenters are a major challenge – There are some real highlights across the network but they often seem to get stifled by senior management. They spend so long trying to be the station for old people it takes a seismic shift to change that perception and will take time to reposition BBC Local Radio. But to do so there needs to be some major culling of long serving presenters and people just not up to standard. On my local BBC Station 3CR this would leave virtually no one on air!!! But is long long overdue!
    Station sound management has never been great (Well great at some, ok at others and dire at many more) – There have been good and bad examples.

    What are the learning from the last 10 years: -

    • They’ve “aligned” Local TV imaging / Themes to a single BBC Brand look and feel (although local graphics quality can vary massively – Too many local bulletins look like they were put together in Powerpoint!) – The current situation is a half way mess of same but different – started with good intentions but it’s like they lost control – Clearly this new package being tighter on use, cuts, voices, production and speed of roll out is designed to address that and bring stations back into a consistent sounding brand.

    • Slow rollout produces an inconsistent sound

    • Poor local production and lots and lots of cuts badly edited and used ruin any consistent sound ambition

    • The current (however many versions) Macasso imaging seems to be viewed by most people as functional or mediocre – Hence you see people playing with it, not using it, or not getting behind updates and roll outs. (Remember the Introduction of JAM cuts to Radio 1 and the DJ’s loving them) I’ve never heard of anyone in BBC local radio who “loves” using the imaging from the last 10 years.

    • Cuts need to be written, played and produced by people who understand HOW they are used and work – Macasso just didn’t seem to understand how Jingles / IDs are used or work. How to construct a bed with a start, middle and stab / end ID.

    So I want something big, bold, modern, upbeat and fresh.

  • @dw1987uk said:
    I wonder if BBC Essex will be forced to use a bed under the travel news? I believe they haven't used one for years because listener(s) complained it was distracting.

    If the network is managed properly yes
    There sould be guidance and it should be followed.

  • mbmb
    edited January 6

    Nice jingles - very different

    Very "on trend" with the mix or vocal and spoken and strong logo.
    I really like the vocal cuts I've heard and they sound much more modern, upbeat and positive than anything from the last 10-15 years.
    Day one on one station but I'm liking what I've heard and it will be interesting to hear them implemented across and how other stations / presenters use them.

    Has anyone noticed how Very very very like the Greatest hits radio jingles these are?
    I keep thinking when i hear the cuts - BBC Local Radio - Sounds like this - Greatest hits radio
    But so far I think it's a very positive move forward and progression in station sound. now just to fix some of the content.

  • Having only heard those few, I'm feeling positive. I love BBC local but the imaging has been very hit or miss for years. In my humble opinion, the younger sound is very welcomed- if the programmes/playlist updates with them. Very small niggle, I guess the 6 note logo stands for "Radio Leicestershire" but the voices say "BBC Radio Leicestershire"- it's one or the other. Hmm, I wouldn't mind using them myself.

  • @DuncanNewmarch said:
    Having only heard those few, I'm feeling positive. I love BBC local but the imaging has been very hit or miss for years. In my humble opinion, the younger sound is very welcomed- if the programmes/playlist updates with them. Very small niggle, I guess the 6 note logo stands for "Radio Leicestershire" but the voices say "BBC Radio Leicestershire"- it's one or the other. Hmm, I wouldn't mind using them myself.

    The station is 'Leicester' so I assume the 6 note logo will be used across the stations not standing for anything.

    It is nice to have the station names sung again although I expect there to be a small range of cuts.

    Not very pleased with the news in 'play BBC Radio Leicester' which is being used by so many of the independent stations, it would be nice to have something different for BBC Locals.

  • Definitely a positive feel to this new IDs and I look forward to hearing these rolled out across more stations in the coming months.

    @star tetley said:
    The station is 'Leicester' so I assume the 6 note logo will be used across the stations not standing for anything.

    I had assumed the 6 note logo was generic for “BBC Radio”, but who knows?

  • This is a thread I don't normally read, but today there is something worthwhile reading/listening to. I am liking the sound of this new imaging. Nice work ReelWorld and whoever in the Beeb took the decision to go for a more upbeat/feelgood sound.

  • edited January 6

    I heard a sound I recall from Capital FM/BRMB in the early 00's and Heart

  • Mark, you could be right about "BBC Radio"- although that wouldn't work for BBC Essex. I saw a post that Radio Lincolnshire will be getting it without the singing. Shame.

  • @DuncanNewmarch said:
    Mark, you could be right about "BBC Radio"- although that wouldn't work for BBC Essex. I saw a post that Radio Lincolnshire will be getting it without the singing. Shame.

    Absolutely. And they won't be the only one's sadly. Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done (unless they sing at another part of the jingle). eg: BBC Hereford and Worcester, BBC Coventry and Warwickshire, etc, good examples....JAM and Bespoke did it for BBC C & W though and sounded good. It will be interesting to hear how this package will evolve station to station. IMHO I like this Reelword package. So much better than the Masssacocococo (now doing BBC World Service jingles) idents they were using previously

  • @DuncanNewmarch said:
    Mark, you could be right about "BBC Radio"- although that wouldn't work for BBC Essex. I saw a post that Radio Lincolnshire will be getting it without the singing. Shame.

    Essex do not use the word 'radio' but all stations are of course 'bbc radio' stations so it is likely to be correct that they have based the logo on this.

  • Just had a listen. Sounds very fresh, almost the opposite to the old imaging. Definitely a Radio 1 vibe but not overbearing.

    The voiceovers do seem a little soft. Especially the news build, seems weak to me. And the smart speaker bit sounds a bit tacky.

    However, it sounds very good. Well done to Reelworld, a welcome change. Not horrific like I had imagined

  • I will listen tonight but as an aside - it's a little tiresome that whenever I visit a long thread like this, the website starts me at the top each time rather than where I left off, so I have to scroll down, and down, and down....

  • I've read that Alex James is the station voice being rolled out. Why use a voice from a competing Bauer Hits radio network? I can understand them wanting to use a non BBC LR voice, but there must be other voices who aren't on air in competition with BBC LR. No offence to Alex - this isn't about the sound of his voice.

  • edited January 7

    removed

  • edited January 11

    Just had few days in the Lake District, and had the dubious pleasure of hearing BBC Radio Cumbria.

    Heard some incredibly tinny and weak tuneless dribbles with an insipid 3-note "logo", so assume they're still
    on McCasso of whatever bundle.

    Caught an S2Blue PAMS 27 cut though ("Its a Blast" for those with long memories), which was "tired" but
    still "refreshing" compared with the rest of it.

    PS - don't know if it was "lift", but 3FM from Manx Radio on 106.6 absolutely wallops in on a car radio
    even as far north as Carlisle - despite rather a lot of the Lake District's fells and mountains in between.
    Jingles seem to be Reelworld or TM-sounds-like RW, if anyone can clarify that one for me?

  • "Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done"

    As I've said a zillion times before, if the French can do it no bother for 49 France Bleu stations for donkey's
    years, why do the Brits have yet again to re-invent the wheel and have it come out square?
    (...certain JMers might recognise that expression?!?)

  • @IainJohnston said:
    "Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done"

    As I've said a zillion times before, if the French can do it no bother for 49 France Bleu stations for donkey's
    years, why do the Brits have yet again to re-invent the wheel and have it come out square?
    (...certain JMers might recognise that expression?!?)

    I'm not saying it can't but 'how and where' in this particular case. Hopefully there is flexibilty of where the singing goes in the cuts, if it's sung at all! Some have sung and others don't so far. We'll have to wait and see. I'm well aware of your zillion posts on Franc Bleu by the way for which I agree with....

  • @IanF said:

    @IainJohnston said:
    "Some Beeb locals have quite a few syllabels in their name and it would be difficult for the singing to be done"

    As I've said a zillion times before, if the French can do it no bother for 49 France Bleu stations for donkey's
    years, why do the Brits have yet again to re-invent the wheel and have it come out square?
    (...certain JMers might recognise that expression?!?)

    I'm not saying it can't but 'how and where' in this particular case. Hopefully there is flexibilty of where the singing goes in the cuts, if it's sung at all! Some have sung and others don't so far. We'll have to wait and see. I'm well aware of your zillion posts on Franc Bleu by the way for which I agree with....

    You make a good point - obviously the likes of 'Coventry and Warwickshire' have had sung jingles before, but to fit all the station names into one project will be difficult. I guess some may have to use a voiced id after the sung BBC.

  • edited January 11

    "to fit all the station names into one project"

    Four chord pads does it. Preferably at the tail-end of the cut, with last pad extended two-beat style, like JAM etc
    rather than the stacatto one-beat cut-off that some adopt but which never "flows".

    If a station name/ area is far too short for all four pads, back fill-in the "front" of it with a synth logo or even
    "B-B-C", or even (damn-it) V/O inserts!

  • Liking these immensely, tonight’s 8pm segue from a jingle out of news to the first pumping track on ‘the curry show’ had a really modern, uptempo sound ... How will this translate to all areas mind ? I don’t mind consistency, the idea of local voice inserts is a good one as there should always be some inference of local voice for the areas covered, sung vs not sung that’s a shame, it’s not consistent then ... All sung should be the general idea, but yes I guess there’s room for instrumental stabs & bumpers ... BBC Ra-di-o seems to be the logo, that won’t work for Essex but as mentioned they’re all BBC Radio stations so that logo works as the umbrella ... The sung menu bed as heard on Leics brekkie is an interesting concept, very commercial sounding, it is good, but some of the shows, presenters and the music now jars with the incoming imaging ...

    Stations like Kent have gone for a LBC-esque speech sound, will they flip to take on board this sound of Kent and all the music you love type strapline ? Remains to be heard ...

    There’s a long way to go but I look forward to seeing this thread pick up with news of stations taking the new package as it happens ...

    Any spoilers of gossip do please lay it down here !

  • Solent goes live with Reelworld on Monday 20th, and will have the line 'the sound of the south'

  • @JustMattRadio said:
    Solent goes live with Reelworld on Monday 20th, and will have the line 'the sound of the south'

    I don't listen to Solent these days, but will make a brief exception on Monday. Think that's when the new double-presenter breakfast show goes live - so the date makes sense.

  • edited January 17

    A suggestion to Admin...

    Since this LONG thread is now over TEN years old, and the topic is becoming as tired as the McCasso "product" itself,
    and that is now being replaced by something fresher, how about anyone who can hear these stations starting a fresh
    (and I'm sure welcome) thread to discuss the new Reelworld package and ITS roll-out and use on-air?

    That way we won't have to swipe past 10 pages of obsolete discussion to reach the "latest"...

    It could be even be entitled...."BBC Local Radio Has Now Actually Changed!"...
    :^)

  • Iain, I don't get it. When I click on this thread I am taken to the first new post. I don't have to page through all the old stuff.

  • John - sometimes it now goes direct for me (like just now) other times...Page 1 start for years.
    but Ref Graham Collins post above (Jan 7th), clearly others also don't get "direct" to the newest post either.

    Anyway...!
    The original topic is (almost..!!!) obsolete, like McCasso's tired product, so a good time for a fresh thread?

  • I heard some of the Solent ones today...VO: Presenter name.. Sung: BBC, Radio Solent. Sounds okay.

  • Discussions have now been split with the old topic still available if needed.

  • Thank you, Admin
    :^)

  • I'm afraid to say I'm still not a fan of this shared voiceover thing. Listening to Solent, they are still sound weak, especially building to the news. A bit of a longer ramp would've been nice?

    But - the rest of it sounds great on Solent. A really energetic travel exit, Reelworld have hit the nail on the head with the brief from what I've heard. It sounds modern and fresh but not overly commercial like the awful Heart

    Do we know if the pips are being incorporated? If so, what will Nhtn do with Treasure Quest? Their split news jingle has the pips in a shelf. Will they have to give up the pips?

  • @JasonRNF said:
    I'm afraid to say I'm still not a fan of this shared voiceover thing. Listening to Solent, they are still sound weak, especially building to the news. A bit of a longer ramp would've been nice?

    But - the rest of it sounds great on Solent. A really energetic travel exit, Reelworld have hit the nail on the head with the brief from what I've heard. It sounds modern and fresh but not overly commercial like the awful Heart

    Do we know if the pips are being incorporated? If so, what will Nhtn do with Treasure Quest? Their split news jingle has the pips in a shelf. Will they have to give up the pips?

    We are yet to find out if pips can be incorporated. I suppose they could just be added at the end of the news jingle.

    In other news, they just couldn't get Coventry and Warwickshire to fit in so they are going back to their old name of CWR!

  • edited January 20

    I am hearing that not all stations maybe go with full sung cuts, they all be sung "BBC" but not including station name thus depending on the amount of syllables per station name. Too many syllables might not get sung etc.

  • I highly doubt Three Counties will change. The previous names "BBC Radio Bedfordshire with Herts and Bucks" wouldn't ever work, and "BBC 3CR" doesn't actually mean anything, it's just an abbreviation of Three Counties Radio.

    As for Newcastle, it has the same number of syllables as Northampton. Coventry and Warwickshire was already a rubbish name and the locals already referred to it as CWR so it made sense.

  • Pretty sure, Lou is the lady who voiced the BBC Countyshire spoof (see soundcloud.com/jonno-12/bbc-countyshire/s-aAvb2 )

  • Er....yes..... "cut and splice with a yellow pencil and a 45-degree editing block" might describe the "vocals/VOs".

    I'd like to hear more of the instrumentation UNDER the chopped-up, clashing, unbalanced-levels vocal mish-mash
    that's superimposed over the tracks, which I suspect could likely be very well produced, as RW-Europe do.
    Also, the vocoder stuff seems intrusive rather than an integal part of the mix.

    Maybe the Solent version was edited and mixed by the station YTSer (that gives my age away!), using
    the "editorial guidelines" of the station producer staff that did the previous McCasso local VOs mixes etc etc.

    However, no doubt time will tell as other variants and local versions appear on roll-out, and things will become clearer.

  • @IainJohnston said:
    Er....yes..... "cut and splice with a yellow pencil and a 45-degree editing block" might describe the "vocals/VOs".

    I'd like to hear more of the instrumentation UNDER the chopped-up, clashing, unbalanced-levels vocal mish-mash
    that's superimposed over the tracks, which I suspect could likely be very well produced, as RW-Europe do.
    Also, the vocoder stuff seems intrusive rather than an integal part of the mix.

    Maybe the Solent version was edited and mixed by the station YTSer (that gives my age away!), using
    the "editorial guidelines" of the station producer staff that did the previous McCasso local VOs mixes etc etc.

    However, no doubt time will tell as other variants and local versions appear on roll-out, and things will become clearer.

    The Mcasso tracks were edited locally by each station. All the new Reelworld imaging is being edited and produced by one person in a central location as far as I'm aware as they want all stations to sound the same with the same elements and tracks. All station will have much the same news sequence.

  • @JustMattRadio said:

    @IainJohnston said:
    Er....yes..... "cut and splice with a yellow pencil and a 45-degree editing block" might describe the "vocals/VOs".

    I'd like to hear more of the instrumentation UNDER the chopped-up, clashing, unbalanced-levels vocal mish-mash
    that's superimposed over the tracks, which I suspect could likely be very well produced, as RW-Europe do.
    Also, the vocoder stuff seems intrusive rather than an integal part of the mix.

    Maybe the Solent version was edited and mixed by the station YTSer (that gives my age away!), using
    the "editorial guidelines" of the station producer staff that did the previous McCasso local VOs mixes etc etc.

    However, no doubt time will tell as other variants and local versions appear on roll-out, and things will become clearer.

    The Mcasso tracks were edited locally by each station. All the new Reelworld imaging is being edited and produced by one person in a central location as far as I'm aware as they want all stations to sound the same with the same elements and tracks. All station will have much the same news sequence.

    Am I right in thinking trails will still be produced locally? Hence this 'local voiceover' business. Any news on who's next to be updated?

  • From what I can hear, the jingles/tracks themselves are sounding good.

  • I'm hearing Suffolk could be next.
    It is apparently up to each station to decide to use the sung cuts or not. But the jingles cuts EG 'Hyper' and all beds will be the same everywhere, there is one style of news, one of weather and one of travel, and sport.

  • Now airing on BBC Radio Manchester - sounding good (and sung!!) Slightly less impressed by the rest of the presentation.

  • Launching it's new name from BBC Tees to BBC Radio Tees ( I guess now Radio Tees is long gone)

  • edited January 28

    I'm really not sure this voiceover thing works. Manchester's news build sounds rather messy, 3 voices? BBC Radio Tees' news build sounds better, they've kept that strong Teeside voice.

    Also, Coventry & Warwickshire have refreshed their Mcasso news build. Still with Jim Davis as primary v/o but now mentions 'Play BBC CWR', in preparation for the rebrand later this year.

  • I've heard from my sources that the roll out timescale is already slipping. End of April is an estimate for Suffolk and possibly Norfolk, some home county stations too.
    I understand schedule change decisions needing to be made by managing ed's are a factor, but also that the hub going to stations to 'get what stations want', editing and then 'training' presenters is a 2-3 week process. Guess it's been under estimated, quite how I don't know, the maths is simple.

    I've also noticed on air there are variations in how many cuts stations are using, even in the handful of stations already running them.

    That worries me, I know there are station sound producers working in local BBC radio who are known to be less flexible on giving presenters options with imaging.

    They don't grasp it or trust their presenters to know how to jock (admittedly some of the presenters don't know how to either). I hope the 'hub' are giving good advice and pushing good practice. I like the imaging it would a shame to be spoilt in that way.

    Also what's peoples take on the strapline 'The Sound Of xx' being used on station trails and then directly in the jingle that follows. Seems a bit overkill to me, leave it out the trails (some of which are already 50 seconds long - therefore 10-20 seconds too long!). Let the jingle do the talking - that's my view at least?

  • @timbo said:
    I've heard from my sources that the roll out timescale is already slipping. End of April is an estimate for Suffolk and possibly Norfolk, some home county stations too.
    I understand schedule change decisions needing to be made by managing ed's are a factor, but also that the hub going to stations to 'get what stations want', editing and then 'training' presenters is a 2-3 week process. Guess it's been under estimated, quite how I don't know, the maths is simple.

    I've also noticed on air there are variations in how many cuts stations are using, even in the handful of stations already running them.

    That worries me, I know there are station sound producers working in local BBC radio who are known to be less flexible on giving presenters options with imaging.

    They don't grasp it or trust their presenters to know how to jock (admittedly some of the presenters don't know how to either). I hope the 'hub' are giving good advice and pushing good practice. I like the imaging it would a shame to be spoilt in that way.

    Also what's peoples take on the strapline 'The Sound Of xx' being used on station trails and then directly in the jingle that follows. Seems a bit overkill to me, leave it out the trails (some of which are already 50 seconds long - therefore 10-20 seconds too long!). Let the jingle do the talking - that's my view at least?

    Training? Why? Am I missing something, are these new jingles harder to use than the previous set?

    Station management should tell the sound producer what they want. Sound producer should then relay this to the hub, including a list of shows, IDs within these programmes, any special requests etc, and should be in charge of sourcing 'local voiceovers' for the hub to mix into the package.

    Trails don't need to use this strapline. They should utilise the same voiceovers from the main jingles to advertise shows.

    Maybe general trails should use the strapline, but I don't see the need for regular programmes

    I haven't had a chance to sit down and have a real listen to any of the stations (I don't listen to any of them regularly)

  • I like 'em. If I worked for a BBC local then I would be excited to be able to use these.

    I've now heard the Training Demo that has goes out to stations with the audio, giving examples of how to use each element and the things not to do, one of them being, 'do not talk to your audience about the new jingles, we care, but they don't'. Good advice.

  • @GrahamCollins said:
    I like 'em. If I worked for a BBC local then I would be excited to be able to use these.

    I've now heard the Training Demo that has goes out to stations with the audio, giving examples of how to use each element and the things not to do, one of them being, 'do not talk to your audience about the new jingles, we care, but they don't'. Good advice.

    I like them too. I do find these sort of "guides" sometimes a little patronising - If audiences didn't care how stations sounded why have ID's or make them or use them. People notice them when they are awful or badly used. I'm not saying that presenters drone on about them but I don't see any harm in presenters referencing the sound of thier station. I'm guessing what they are trying to avoid is people dissing the old stuff. It'sRadio "Management" arrogance. Which is exactly what has gone BBC Local Radio into the siloed hole its in now.

  • edited February 2

    Solent did subtly allude to a new sound on the first new breakfast show which was when they launched them ;-)

  • edited February 3

    The brief ... (I'm still trawling for this training audio, commmonnnnnnn we all need to hear this !)

    With one of the respected names in local radio imaging mentioned in the brief it's a wonder a certain local in the north west wasn't one of the first to adopt Reelworld ! The brief is very interesting ...

    https://downloads.bbc.co.uk/radio/commissioning/LocalRadioImaging-2019.pdf

  • @simon_t123 said:
    The brief ... (I'm still trawling for this training audio, commmonnnnnnn we all need to hear this !)

    With one of the respected names in local radio imaging mentioned in the brief it's a wonder a certain local in the north west wasn't one of the first to adopt Reelworld ! The brief is very interesting ...

    https://downloads.bbc.co.uk/radio/commissioning/LocalRadioImaging-2019.pdf

    Yes, we need to hear this Training audio.

  • @GrahamCollins said:
    I like 'em. If I worked for a BBC local then I would be excited to be able to use these.

    I've now heard the Training Demo that has goes out to stations with the audio, giving examples of how to use each element and the things not to do, one of them being, 'do not talk to your audience about the new jingles, we care, but they don't'. Good advice.

    May we please hear the training demo?

  • edited February 12

    removed

  • Nottingham now has them.

  • Yeah. Still not keen on these new voiceovers, no real 'skill' behind them (if you get me)

    Still a HUGE improvement for Nottingham, the Mcasso editing was pretty dire

  • For Nottingham it’s the first sing style that hasn’t worked for me. Possibly the syllable count ! Still a slick, modern refresh however :)

  • Lincolnshire the latest to change. Starting to look like there is going to be very little variation, but that is not unexpected with each station getting sung cuts.

  • edited February 24

    Lincolnshire's 'smart speaker' voice seems to forget what to say?

    BBC Radio Cumbria have also made the switch, voiceover sounds excited?

    I know I keep banging on about voiceovers, but they are vital to a package sounding good, and unfortunately they are a poor choice in my opinion.
    The only control stations have over this package seems to be whether they use a tail or not. Pips seem to be axed completely.

    BBC Coventry and Warwickshire have not only renamed their station back to BBC CWR, but they've renamed the city of Coventry, calling it 'Cov'. "The sound of Cov".

  • Similar comments to Jason on digitalspy radio forum (can't give link from this old mobile)

  • @IainJohnston said:
    Similar comments to Jason on digitalspy radio forum (can't give link from this old mobile)

    Yes, I've seen that thread. Someone else said that people who live in Coventry apparently already call it 'Cov', so it might not be so bad afterall to someone who lives in Coventry

  • Ooo a couple of stations picking it up there, their sings are sounding good :)

  • Add Wiltshire to the list.

  • @JasonRNF said:

    @IainJohnston said:
    Similar comments to Jason on digitalspy radio forum (can't give link from this old mobile)

    Yes, I've seen that thread. Someone else said that people who live in Coventry apparently already call it 'Cov', so it might not be so bad afterall to someone who lives in Coventry

    Did people really think that the BBC dreamt up 'Cov' without some local knowledge ?

  • Just googled BBC Essex and the BBC Sounds page in the Google results is showing up as "BBC Radio Essex" (as is the URL), but the actual page is still titled "BBC Essex".

    Perhaps a clue that the station will be renamed BBC Radio Essex when it gets the new package?

  • Listening to BBC Radio London this morning was quite disheartening - Apart from the news soyunded very second rate in presentation - even music was just faded up when starting, but reminded me how truly awful the "old" imaging is.

  • @mb said:
    Listening to BBC Radio London this morning was quite disheartening - Apart from the news soyunded very second rate in presentation - even music was just faded up when starting, but reminded me how truly awful the "old" imaging is.

    I agree totally Michael...
    I FaceBook Messaged Mark Carter (BBC Surrey Boss) a couple of weeks ago to enquire when they were going to bring in the "new" package and he couldn't even be arsed to reply!

  • @petewilson said:
    I FaceBook Messaged Mark Carter (BBC Surrey Boss) a couple of weeks ago to enquire when they were going to bring in the "new" package and he couldn't even be arsed to reply!

    To be fair, if you're not Facebook Friends his privacy settings would quarantine messages from strangers.

  • @rak said:

    @petewilson said:
    I FaceBook Messaged Mark Carter (BBC Surrey Boss) a couple of weeks ago to enquire when they were going to bring in the "new" package and he couldn't even be arsed to reply!

    To be fair, if you're not Facebook Friends his privacy settings would quarantine messages from strangers.

    Let me add to that I also replied to a comment he made on something BUT still no reply...Obviously too far up his own arse!

  • Ummm....
    Lets be frank Pete - the gentleman may possibly have a few things of much higher priority to attend to at this difficult time.

    I know that my family and I DO, although a bit of "self-isolation" for us means that no doubt along with others
    I'll probably be compiling & posting a bit more audio than of late in order to get through being cooped-up.

    Stay well, one and all.

    And please all stay on this Forum (and no doubt a few others) to blether and help keep people going.

    IJ

  • @dw1987uk said:
    Just googled BBC Essex and the BBC Sounds page in the Google results is showing up as "BBC Radio Essex" (as is the URL), but the actual page is still titled "BBC Essex".

    Perhaps a clue that the station will be renamed BBC Radio Essex when it gets the new package?

    BBC Newcastle has adopted the new jingles today and has reinstated the word 'Radio' in its name, as did BBC Wiltshire two weeks ago.

    However I think the existence of a commercial station already called Radio Essex precludes the BBC using that name at the moment. Note that the URL bbc.co.uk/radioessex gives a 404 not found error, but bbc.co.uk/radiosurrey, bbc.co.uk/radiosussex and bbc.co.uk/radiosomerset all redirect to the new (terrible) station homepages. Not sure if that's always been the case or whether they offer a clue to upcoming name changes...

  • Pete, I was talking to Mark the other day and you won't have to wait much longer !

  • @GrahamCollins said:
    Pete, I was talking to Mark the other day and you won't have to wait much longer !

    That's good to know Graham as the station is really sounding amateurish nowadays (can't stand that woman with the gushing patronising voice.....Amanny Mo)

  • @RW said:

    @dw1987uk said:
    Just googled BBC Essex and the BBC Sounds page in the Google results is showing up as "BBC Radio Essex" (as is the URL), but the actual page is still titled "BBC Essex".

    Perhaps a clue that the station will be renamed BBC Radio Essex when it gets the new package?

    BBC Newcastle has adopted the new jingles today and has reinstated the word 'Radio' in its name, as did BBC Wiltshire two weeks ago.

    However I think the existence of a commercial station already called Radio Essex precludes the BBC using that name at the moment. Note that the URL bbc.co.uk/radioessex gives a 404 not found error, but bbc.co.uk/radiosurrey, bbc.co.uk/radiosussex and bbc.co.uk/radiosomerset all redirect to the new (terrible) station homepages. Not sure if that's always been the case or whether they offer a clue to upcoming name changes...

    It's always been like that. If you type in www.bbc.co.uk/sussex, it takes you to the news page for that area. I also believe the sounds live page has also always been 'Radio Essex'. Look at Hereford and Worcester, that's called 'Radio Hereford Worcester' in the URL.

  • The Facebook names have just been changed to BBC Radio Surrey and BBC Radio Sussex, so it looks like a change is imminent.

  • From their Facebook: "Hi everyone, you might notice a little change in our logo. As of Monday 30 March, we are going back to our original name of BBC Radio Surrey. It kind of made sense really! Rest assured, everything else remains the same, and we’ll continue to be with you everyday, on your radio and on Facebook too"

    That can only mean one thing - NEW JINGLES tomorrow!

  • BBC Radio Leeds have also updated, using their 'West Yorkshire' voiceover as well.
    Still waiting for any Eastern Counties stations to update.

    I'm sorry, but who on earth butchered the Sussex news ID? "The sound of Sussex-is" sounds awfully unnatural and amateurish.

  • edited March 30

    Oh my God..What have they done...I listened to BBC (Radio) Surrey most of the day today and what utter rubbish...News speech goes on too long, Weather is dis-jointed and the Traffic Jingle seems to end too abruptly…..
    As for the singing...Is that it?
    One out of tune woman almost chanting "B-B-C" into an out of tune "Radio Surrey" which sounds like it's gone through Auto-Tune....
    Even the first Mcasso Package sounded better than this pile of poo!!

  • I'd imagine for Essex they'd drop the more spoken sounding "B-B-C" and just use the sonic/logo and sing "BBC Essex" that seems to work in my jinglemad mind ;)

    No stations in the East carrying Reelworld as yet, why the delay ?! There's a raft of stations with the package across the UK, some notable exceptions ... Lancs where the brief emerged from still not on Reelworld, WM, London, despite the all night R5/locals show using elements of Reelworld for the TOH/news junctions ...

  • @petewilson said:
    Oh my God..What have they done...I listened to BBC (Radio) Surrey most of the day today and what utter rubbish...News speech goes on too long, Weather is dis-jointed and the Traffic Jingle seems to end too abruptly…..
    As for the singing...Is that it?
    One out of tune woman almost chanting "B-B-C" into an out of tune "Radio Surrey" which sounds like it's gone through Auto-Tune....
    Even the first Mcasso Package sounded better than this pile of poo!!

    Don't forget that a lot of the output is currently from the presenter's homes so it's bound to be confused and disjointed....

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