[LenGroat]

Well done to Iain / Wixy for pointing out that the “Earshot Productions” podcast (SoundCloud on the right) contains a rather startling revelation NOT explained in a topic on here yet:

Chris Stevens explains how GMG did the Real Radio Custom completely “in-house”. As he explains, they also get the PRS royalties for this (composer/ lyricist ) so rather than pay-out….. the stations MAKE money.

BUT, they are not the only ones, it’s also been revealed elsewhere that Capital have made THEIR jingles ‘in-house”.

So (I may be cynical) but I wonder if this is what prompted John Myers (formerly with Real Radio etc) to decide to do his Podcast this week on JINGLES ? I posted about just a few hours ago; be interesting to see who appears on it?

By coincidence a few days ago I did say I was doing a Blog this week about ‘Jingles or Blingles’, not knowing any of the above.

As Chris Stevens pointed out in the ‘Earshot’ piece there are more jingle companies than ever before, and (in the US and UK) far less stations to make jingles for.

The ripples of ALL this should make our website MOST interesting in the next few months… What do YOU think?

[ratnobMember]

It’s a reminder of the way technology often changes things. It seems to me that it was the advent of multi-track recording that made the Dallas production line style of jingle-making possible: you could record the tracks and then add lots of different vocals over te top, thus making big-sounding jingles available to small stations who were paying just for singers not the whole band.

New technology is perhaps doing the same – making digital effects and music tracks is now no longer just something that a few far-flung experts could do, but something that someone with a decent computer and some creativity could try their hand at.

The result is lots more producers of jingles, rather than expertise centred in a few UK/US centres – and of course a very much greater variation in sound and quality.

There – thesis over.

[Author]

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