Jingles ~ Old Tricks for New Dogs

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  • #7496
    LenGroat

      Rather than confine JAM material to the 'Classic' jingles Forum, I'd like to use a classic JAM cut to illustrate what was done very well back in the 80s and 90s (by many jingle companies) but which is lacking in most of today's jingle companies:

      Basically, making the MOST use of good tracks to add variety economically to a station package.

      One 'lost trick' is that of the 'donut' solo lyric/half sing to give a variety of 'images' to one cut. The Radio Merseyside jingles posted recently did this well – various part lyrics over the same tracks.

      It is also ECONOMICAL as the station name part is already sung, you just pay for extra solos.

      Here is how I did this on a great JAM cut (WSM/WABC originally) combining a standard track with an idea from PAMS Series 28!

      http://www.4shared.com/file/110787110/a74fac7b/30_Track_30.html

      [UPDATE download – sorry TC / Wixy, there was a 4Shared problem but it's working NOW! :-) ]

      For all those stations who now stick to one lyric line on EVERY cut in a package, why not try something like this NEXT time? It will certainly make your station sound more INTERESTING + FUN.

      Or maybe regular JM's have other opinions?

      In any case it's time I uploaded something to thank all the regulars who spend hours creating montages – so you have all the master mixes of the cut!

      #67529
      IainJohnston
      Member

        EXCELLENT cut that one Len – and your version(s) of it are certainly a favourite of mine, and I know of a few others too! And the “take” on the “topless bathing suit”(???!!!) cut from PAMS Series 28 does ring bells with PAMS fans.

        One point – your file is downloading NOT as an MP3, and has to be renamed as one to play it – someone else had this happening with their audio posts recently too.

        As for the “old trick” mentioned – I'm pleased to say that when I ordered my JAM cut a wee while back, I purposely did the same thing (by buying 2 extra sonovox solo lines sung by Jon W in the middle between the front / end group vocal parts, and thus generating two “A” & “B” main versions of the same “common” cut – and needless to say the extra mix-out possibilities that produced).

        And as I've said before – with his attention to detail JMW produced them EXACTLY the way I requested. :^)

        #67530
        topcat

          LenGroat wrote:
          http://www.4shared.com/file/110772035/515f37a2/TrentWSM_-_3_solo_lyrics.html

          I downloaded it but cannot get it to play!

          -TC

          #67533
          OnyxPaul
          Member

            Hey Tracy, the link to the file has now changed.

            #67534
            Barras

              Co-incidentally, I`ve just featured a resing of that cut in the montage called JAM Vault 5…

              You can hear it resung for “106 WKMO” at 2.50…

              http://jinglemad.com/e107_plugins/forum/forum_viewtopic.php?72043

              #67535
              Barras

                Len,

                here`s another resing of that cut for WKMO…

                http://jinglemad.com/e107_files/public/1244559625_3680_FT72099_for_jm_jam_wkmo_.mp3 filename:for_jm_jam_wkmo_.mp3

                #67540
                ratnob
                Member

                  I love that cut – one of the first jingles I really remember. Love the lyrics, vocals, track .. everything. Who are the solo vocalists, Len? Is the male Chris K?

                  Thanks so much for posting. You make a really good point and have provided some brilliant audio.

                  Trust the sun is shining (it isn't here in Suffolk)

                  #67541
                  martinlester
                  Member

                    ratnob wrote:
                    I love that cut – one of the first jingles I really remember. Love the lyrics, vocals, track .. everything. Who are the solo vocalists, Len? Is the male Chris K?

                    Thanks so much for posting. You make a really good point and have provided some brilliant audio.

                    Trust the sun is shining (it isn't here in Suffolk)

                    Sounds Like Abbey Holmes and Chris K to me

                    #67542
                    LenGroat

                      Thanks …

                      I do think this is an amazing track .. and it holds a LOT of lyric – compared say to the earlier BBC Radio 2 version

                      I do recall it was Abby and Chris on the solos…

                      It was MAGIC sitting in the booth watching this being recorded..

                      BTW.. Chris was always very modest about his voice, and on this it was double-tracked as that was how he wanted it… ever the perfectionist.

                      And yes Geoff the Sun was shining in Portugal – last week it was 35c / 96f … only 20c / 68f today (that needed a JAM weather intro !)

                      Len

                      #67543
                      ratnob
                      Member

                        Okay, Len – enough detail, you git!

                        #67545
                        ratnob
                        Member

                          Also, Len (having spent too much of the evening re-listening to these tracks), it reminds us of what a great vocal talent (let alone writer etc) Chris Kershaw was. I love his voice and miss hearing it.

                          #67549
                          IainJohnston
                          Member

                            Just for reference purposes – a quick snippet of the WABC air version – and Len's “creative lyrics” GEM versions certainly let JAM develop those spine-tingling solos/harmonies into something far superior to the original version!

                            (PS – for anyone that doesn't understand what an “MP3 artifact” is – this bit of audio is a “good” example!)

                            http://jinglemad.com/e107_files/public/1244582533_75_FT72099_77wabc-notasgoodas-gem.mp3 filename:77wabc-notasgoodas-gem.mp3

                            #67552
                            ratnob
                            Member

                              Thanks, Wixy. I'd forgotten all about that. It's like an entirely different cut. Len's get my vote!

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