[LenGroat]

I just came across this in a link the 'Full Station Package – October 2007'

I am AMAZED that the BBC are spending public money on such AWFUL synth material.

a mixture of simple tracks, drum machine rhythms…

…. and clearly based on the BBC tv News theme…

It must be a VERY dull station to listen to… What a waste of time and money….

in the 'old days' we'd call it 'library music' and it was FREE !

Surely SOMEONE can put the FUN back into radio? Newcastle wasa FUN place when I was there…

[upsweepMember]

I agree with you Len, you look at the majority of newer Local BBC Radio packages, have gone down a similar route, just bits of music, there are some exceptions i.e steve england ,some bespoke packages also a few IQ Beats packages sound great for Local BBC

I wonder if thats just to attract thier catchment listener, not sure but others, but my Local BBC Radio Kent – i dont know anyone in my age group (40) who makes it their preferred choice, but my parents love it!

i think BBC London is aimed at a younger audience, from the bits i have heard & the imaging seems to reflect that

Is it the same for other BBC Locals ?! – what is thier audience, im guessing most are aimed @ the older audience – members let me know the dianamics of the Local BBC Output

[mumoss]

I enjoy some of the older Music 4 packages for local stations – the BBC London package sounds great to me, for instance. Sure, it's not sung jingles – but I think it's good, strong imaging, that stuck in my head from the moment I heard it.

But some of Music 4's more recent packages for BBC local radio aren't great. In fact, I don't like a lot of their packages these days – I hated the One Network cuts. The one person they still do good things for is Chris Moyles (presumably because he gets in there and *makes* them do good stuff) – and even then, his recent packages don't sound as good to me as they usually do. It's a shame.

[Inferno]

I think the Music 4 Newcastle and WM packages suck big time. Sounds like they were composed on a Casio keyboard by someone who was drunk! I really hope BBC WM get better jingles this year. Even Les Ross hates them. However Music 4 did a brill job for Radio Cambridgeshire. Much better effort from them. I do agree also that Steve England, Bespoke and IQ Beats do a great job for the BBC Locals. And lets not forget Wicked Productions that do Radio Leicester's jingles. They aint too bad either!

[MartinS]

I have to agree. The more recent music 4 packages don't seem to quite have the production detail of some of the early Vibe Music Imaging material. The Pulse package around 1997/8 was truly refreshing.

Would a re-sing of the current BBC Radio Manchester jingles from IQ Beats would been any good for BBC Radio Newcastle, or is it to Manchester/North West influenced?

[Paul]

I've heard on the grapevine that some BBC Local station is to get a new custom package soon. No word on the station or the producers… just that something new is on the way!

[malexander]

The Stuff on the website of music 4 is only a snip of what they station actually gets, they get 100's of mixouts and elememts and the on air ones are not those that are on the site.

[simon_t123Member]

S2Blue have produced an excellent set of packages for a number of BBC Locals, the local radio branding has gone but been replaced by common sounding instrumentation in the packages.

Wise Buddah had made a package for BBC Derby but for some reason thats yet to make an appearance on-air.

Music4's package for BBC Tees is ok, WM & Newcastle however … is not ok ! Cambridgeshire & Devon is a good package although the Cambridgeshire instrumentals are awash with Devon musical logo's which does sound out of place. Only their sung ID's have a Cambridgeshire logo.

I guess the quailty of BBC local imaging must come down to money ? IQ Beats quoted a hefty UK price for a non-commercial resing recently £500 a pop ! And in recent times of tight BBC purse strings you must surely get what you pay for !

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