[the_jingle_boy]

Guys, could you inform me about % market share of ReelWorld, Groove Addicts, JAM, TM, Thompson and others in your location, especially for major market in your area.. (but, medium market and small market is fine..)

In my location (Jakarta, Indonesia)
– TM Century: 5-7 stations
– JAM: 4-6 stations
– Thompson: 2 stations
– Groove Addicts: 5 stations
– ReelWorld: 2 stations
– others: created local production houses

pre 2002, mostly dominated by JAM (around 13 stations) and TM (4 stations), Thompson (2 stations).. all Dallas based jingles, but today most influential/top radio stations here goes to Groove Addicts and ReelWorld (around 7 stations since 2002), some fanatic JAM jingles still used their JAM jingles.

Thanks a lot.. just let me know

[martinlesterMember]

In the UK the general way Stations that use Jingles work is very much a Copycat approach

One Station considers XX Jingle company is the “In Sound” so within a Year every station and his grand mother has to follow so at present I would say

IQ Beats 40%
Grove Addicts 15%
Reel World 15%
Steve England / JAM 15%
TM Century 5%
Others 10%

[martinlesterMember]

In the UK the general way Stations that use Jingles work is very much a Copycat approach

One Station considers XX Jingle company is the “In Sound” so within a Year every station and his grand mother has to follow so at present I would say

IQ Beats 40%
Grove Addicts 15%
Reel World 15%
Steve England / JAM 15%
TM Century 5%
Others 10%

[martinlesterMember]

In the UK the general way Stations that use Jingles work is very much a Copycat approach

One Station considers XX Jingle company is the “In Sound” so within a Year every station and his grand mother has to follow so at present I would say

IQ Beats 40%
Grove Addicts 15%
Reel World 15%
Steve England / JAM 15%
TM Century 5%
Others 10%

[JingleMadMember]

martinlester wrote: In the UK the general way Stations that use Jingles work is very much a Copycat approach

One Station considers XX Jingle company is the “In Sound” so within a Year every station and his grand mother has to follow so at present I would say

IQ Beats 40%
Grove Addicts 15%
Reel World 15%
Steve England / JAM 15%
TM Century 5%
Others 10%

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

[JingleMadMember]

martinlester wrote: In the UK the general way Stations that use Jingles work is very much a Copycat approach

One Station considers XX Jingle company is the “In Sound” so within a Year every station and his grand mother has to follow so at present I would say

IQ Beats 40%
Grove Addicts 15%
Reel World 15%
Steve England / JAM 15%
TM Century 5%
Others 10%

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

[JingleMadMember]

martinlester wrote: In the UK the general way Stations that use Jingles work is very much a Copycat approach

One Station considers XX Jingle company is the “In Sound” so within a Year every station and his grand mother has to follow so at present I would say

IQ Beats 40%
Grove Addicts 15%
Reel World 15%
Steve England / JAM 15%
TM Century 5%
Others 10%

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

[martinlesterMember]

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

I would agree with your comments about Bespoke they now do not appear to be a major player in the UK market ,

Not to sure about N2 Effect very big in USA and making tracks in the UK
not sure if they reach more than 10% of stations yet

[martinlesterMember]

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

I would agree with your comments about Bespoke they now do not appear to be a major player in the UK market ,

Not to sure about N2 Effect very big in USA and making tracks in the UK
not sure if they reach more than 10% of stations yet

[martinlesterMember]

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

I would agree with your comments about Bespoke they now do not appear to be a major player in the UK market ,

Not to sure about N2 Effect very big in USA and making tracks in the UK
not sure if they reach more than 10% of stations yet

[JingleMadMember]

martinlester wrote:

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

I would agree with your comments about Bespoke they now do not appear to be a major player in the UK market ,

Not to sure about N2 Effect very big in USA and making tracks in the UK
not sure if they reach more than 10% of stations yet

Bespoke Music is now only on the Real / Smooth stations and a handful of smaller stations.

I am surprised that the Capital group haven’t used N2 Effect yet.

[JingleMadMember]

martinlester wrote:

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

I would agree with your comments about Bespoke they now do not appear to be a major player in the UK market ,

Not to sure about N2 Effect very big in USA and making tracks in the UK
not sure if they reach more than 10% of stations yet

Bespoke Music is now only on the Real / Smooth stations and a handful of smaller stations.

I am surprised that the Capital group haven’t used N2 Effect yet.

[JingleMadMember]

martinlester wrote:

Up until the change of ownership last year at RIL the percentage of stations using Bespoke Music was pretty high.

So when will we see a percentage next to N2 Effect in the UK?

I would agree with your comments about Bespoke they now do not appear to be a major player in the UK market ,

Not to sure about N2 Effect very big in USA and making tracks in the UK
not sure if they reach more than 10% of stations yet

Bespoke Music is now only on the Real / Smooth stations and a handful of smaller stations.

I am surprised that the Capital group haven’t used N2 Effect yet.

[martinlesterMember]

Bespoke Music is now only on the Real / Smooth stations and a handful of smaller stations.

I must say I found the choice of Bespoke a very strange choice for
Smooth FM in London, I know it was an easy option to do a re-sing of an existing package but the station was Trying to re-brand its self and what do they do ?

Use the same tried out Jingle sound that they had used for years even the logo melody of smooth FM is the same as Jazz FM

The Linners from Mitch Johnson again had been used for years but instead of getting someone fresh its the same linners but with Smooth FM instead of Jazz Fm

Anyway Time will tell if this has been the right way of promoting a new station for London or not

[martinlesterMember]

Bespoke Music is now only on the Real / Smooth stations and a handful of smaller stations.

I must say I found the choice of Bespoke a very strange choice for
Smooth FM in London, I know it was an easy option to do a re-sing of an existing package but the station was Trying to re-brand its self and what do they do ?

Use the same tried out Jingle sound that they had used for years even the logo melody of smooth FM is the same as Jazz FM

The Linners from Mitch Johnson again had been used for years but instead of getting someone fresh its the same linners but with Smooth FM instead of Jazz Fm

Anyway Time will tell if this has been the right way of promoting a new station for London or not

[martinlesterMember]

Bespoke Music is now only on the Real / Smooth stations and a handful of smaller stations.

I must say I found the choice of Bespoke a very strange choice for
Smooth FM in London, I know it was an easy option to do a re-sing of an existing package but the station was Trying to re-brand its self and what do they do ?

Use the same tried out Jingle sound that they had used for years even the logo melody of smooth FM is the same as Jazz FM

The Linners from Mitch Johnson again had been used for years but instead of getting someone fresh its the same linners but with Smooth FM instead of Jazz Fm

Anyway Time will tell if this has been the right way of promoting a new station for London or not

[DevawebMember]

Hi Martin (and all),

I’d like to hazard an answer to your query, though I must point out firstly that I left GMG just over a year. Although I was heavily involved in the rebranding of the NW station to Smooth, the London onw happened long after I moved to the BBC.

In this situation, it’s not an entire case of “out with the old, in with the new”. The research showed that listeners wouldn’t give the station a chance because of it’s name, but if given the playlist/style of the station, they really liked it. This meant that the issue was attracting listeners; not retaining them.

On air, the station worked. And that’s why many things have changed. Jon on brekky, Russell on drive, melodic jazz in the evenings, specialist programming on weekends (particularly Sundays) and so on.

It was a name-change, rather than a station change. So there was no need to change the voice-over or the jingle supplier. Add to this the stunning listener increase at Smooth FM in the North West (using the same jingles/voices but a more Northern playlist) and I’d have thought it’d make sense to replicate that.

Without wanting to sound too anal, the Smooth package uses a different, although similar, musical logo to Jazz FM. It’s a 100% new package from the Jazz one, and a few extra cuts were recorded to augment the package in time for the London launch.

The two stations also use the package quite differently. The NW have a pre-produced news stager, and do weather over a sung bed after the news. London however have a jock-read weather over the beginning of the news jingle.

Hopefully that’ll help to explain why GMG were happy to keep the same imaging sound. As I say, purely a personal opinion… and I think the station sounds great! A good competitor for Magic/Heart.

Chris

[DevawebMember]

Hi Martin (and all),

I’d like to hazard an answer to your query, though I must point out firstly that I left GMG just over a year. Although I was heavily involved in the rebranding of the NW station to Smooth, the London onw happened long after I moved to the BBC.

In this situation, it’s not an entire case of “out with the old, in with the new”. The research showed that listeners wouldn’t give the station a chance because of it’s name, but if given the playlist/style of the station, they really liked it. This meant that the issue was attracting listeners; not retaining them.

On air, the station worked. And that’s why many things have changed. Jon on brekky, Russell on drive, melodic jazz in the evenings, specialist programming on weekends (particularly Sundays) and so on.

It was a name-change, rather than a station change. So there was no need to change the voice-over or the jingle supplier. Add to this the stunning listener increase at Smooth FM in the North West (using the same jingles/voices but a more Northern playlist) and I’d have thought it’d make sense to replicate that.

Without wanting to sound too anal, the Smooth package uses a different, although similar, musical logo to Jazz FM. It’s a 100% new package from the Jazz one, and a few extra cuts were recorded to augment the package in time for the London launch.

The two stations also use the package quite differently. The NW have a pre-produced news stager, and do weather over a sung bed after the news. London however have a jock-read weather over the beginning of the news jingle.

Hopefully that’ll help to explain why GMG were happy to keep the same imaging sound. As I say, purely a personal opinion… and I think the station sounds great! A good competitor for Magic/Heart.

Chris

[DevawebMember]

Hi Martin (and all),

I’d like to hazard an answer to your query, though I must point out firstly that I left GMG just over a year. Although I was heavily involved in the rebranding of the NW station to Smooth, the London onw happened long after I moved to the BBC.

In this situation, it’s not an entire case of “out with the old, in with the new”. The research showed that listeners wouldn’t give the station a chance because of it’s name, but if given the playlist/style of the station, they really liked it. This meant that the issue was attracting listeners; not retaining them.

On air, the station worked. And that’s why many things have changed. Jon on brekky, Russell on drive, melodic jazz in the evenings, specialist programming on weekends (particularly Sundays) and so on.

It was a name-change, rather than a station change. So there was no need to change the voice-over or the jingle supplier. Add to this the stunning listener increase at Smooth FM in the North West (using the same jingles/voices but a more Northern playlist) and I’d have thought it’d make sense to replicate that.

Without wanting to sound too anal, the Smooth package uses a different, although similar, musical logo to Jazz FM. It’s a 100% new package from the Jazz one, and a few extra cuts were recorded to augment the package in time for the London launch.

The two stations also use the package quite differently. The NW have a pre-produced news stager, and do weather over a sung bed after the news. London however have a jock-read weather over the beginning of the news jingle.

Hopefully that’ll help to explain why GMG were happy to keep the same imaging sound. As I say, purely a personal opinion… and I think the station sounds great! A good competitor for Magic/Heart.

Chris

[RobinBlamires]

Devaweb wrote: Hi Martin (and all),
As I say, purely a personal opinion… and I think the station sounds great! A good competitor for Magic/Heart.

Do we really need three stations broadcasting a simliar AC format in London? Although all three stations have their own distinctive presentation style the choice of music has very little difference between them.

But this should probably be discussed elsewhere.

[RobinBlamires]

Devaweb wrote: Hi Martin (and all),
As I say, purely a personal opinion… and I think the station sounds great! A good competitor for Magic/Heart.

Do we really need three stations broadcasting a simliar AC format in London? Although all three stations have their own distinctive presentation style the choice of music has very little difference between them.

But this should probably be discussed elsewhere.

[RobinBlamires]

Devaweb wrote: Hi Martin (and all),
As I say, purely a personal opinion… and I think the station sounds great! A good competitor for Magic/Heart.

Do we really need three stations broadcasting a simliar AC format in London? Although all three stations have their own distinctive presentation style the choice of music has very little difference between them.

But this should probably be discussed elsewhere.

[martinlesterMember]

Devaweb wrote:

Add to this the stunning listener increase at Smooth FM in the North West (using the same jingles/voices but a more Northern playlist) and I’d have thought it’d make sense to replicate that.

The Actual Playlist has not changed much
I can not say it has a more “London Feel” to it

Without wanting to sound too anal, the Smooth package uses a different, although similar, musical logo to Jazz FM. It’s a 100% new package from the Jazz one, and a few extra cuts were recorded to augment the package in time for the London launch.

The Fact is the Logo is almost identical to the old one both
the sung 102 point 2 and the Jazz FM / Smooth FM

While it might be a 100% New Package I am sure the average listner would not be able to tell the diffrence if you played one Jingle Back to Back with the other

But maybe thats the Idea! 🙄

RobinBlamires wrote:

Do we really need three stations broadcasting a simliar AC format in London? style the choice of music has very little difference between them.

I have to agree with you on that one Robin

As I have said Earlier it will be intresting to see if the Station Image Branding or Lack of does pay off !

[martinlesterMember]

Devaweb wrote:

Add to this the stunning listener increase at Smooth FM in the North West (using the same jingles/voices but a more Northern playlist) and I’d have thought it’d make sense to replicate that.

The Actual Playlist has not changed much
I can not say it has a more “London Feel” to it

Without wanting to sound too anal, the Smooth package uses a different, although similar, musical logo to Jazz FM. It’s a 100% new package from the Jazz one, and a few extra cuts were recorded to augment the package in time for the London launch.

The Fact is the Logo is almost identical to the old one both
the sung 102 point 2 and the Jazz FM / Smooth FM

While it might be a 100% New Package I am sure the average listner would not be able to tell the diffrence if you played one Jingle Back to Back with the other

But maybe thats the Idea! 🙄

RobinBlamires wrote:

Do we really need three stations broadcasting a simliar AC format in London? style the choice of music has very little difference between them.

I have to agree with you on that one Robin

As I have said Earlier it will be intresting to see if the Station Image Branding or Lack of does pay off !

[martinlesterMember]

Devaweb wrote:

Add to this the stunning listener increase at Smooth FM in the North West (using the same jingles/voices but a more Northern playlist) and I’d have thought it’d make sense to replicate that.

The Actual Playlist has not changed much
I can not say it has a more “London Feel” to it

Without wanting to sound too anal, the Smooth package uses a different, although similar, musical logo to Jazz FM. It’s a 100% new package from the Jazz one, and a few extra cuts were recorded to augment the package in time for the London launch.

The Fact is the Logo is almost identical to the old one both
the sung 102 point 2 and the Jazz FM / Smooth FM

While it might be a 100% New Package I am sure the average listner would not be able to tell the diffrence if you played one Jingle Back to Back with the other

But maybe thats the Idea! 🙄

RobinBlamires wrote:

Do we really need three stations broadcasting a simliar AC format in London? style the choice of music has very little difference between them.

I have to agree with you on that one Robin

As I have said Earlier it will be intresting to see if the Station Image Branding or Lack of does pay off !

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