[MartinS]

OK, many of us jingle fans would love to have our favourite jingles re-sung as personal cuts. However, if circumstances allowed, would you be prepared to have one of your favourite jingles re-sung for your favourite station?

How has this thought come about? Well, my favourite local radio station, as recently changed it’s strapline to “Manchester’s number one hit music station”. I was thinking the other day how much I would like to hear the station get the message of this strapline across using the Top of Hour (1) cut from Reelworld’s 2003 package for Kiss108 Boston, a contemporary package that I’m a big fan of.

Here’s the original version of the cut:

http://www.jinglemad.com/audio/users/7/0/Kiss108_03_toh1.mp3

Co-incidently, the station in question is currently running a mystery voice competition, with a prize money that would buy several JAM personal cuts! Having known the answer to the competition for a week (but struggled to get through) I decided that, if I did get through and win, I would consider approaching Reelworld to sing the jingle for the station, with a small proportion of the prize money.

Something like:

“Manchester’s number 1 Hit Music Station… Key 103 Manchester”
or
“Manchester’s number 1 Hit Music Station… Key 103 England’s Northwest”

Apparantly attempted re-sings of this were heard in Manchester City Centre on Thursday night, performed by someone in a slightly inebriated condition.

This has raised a few questions:

Would anyone else consider having a favourite jingle re-sung for their station?

Would Reelworld be prpeared to do it? Given that a) they don’t seem to currently do personal cuts and b) they may be cagey about singing the station name where the order has come from elsewhere, especially as they produced a custom package for the station just over 3 years ago.

NB – I would expect to pay the market price here, not a reduced “personal cuts scheme” rate.

Would the station play it? Given that a) their current jingles come from Music4 and b) their sister station in a neighbouring city had a version of the cut re-sung just over a year ago, where the “number 1 hit music station” element had a short on air life (3 months), due to a positioning change.

Any thoughts appreciated

Mart

[RjM]

I would imagine many of us here are guilty of listing to a demo and imaging how it would sound sung for your local station. Many a time I’ve listened to a JAM demo thinking how much better it’d sound sung with “Piccadilly Key 103” or “Manchester’s weather” in place of “Z100” and “New York’s Weather”, never gonna happen though!

Talking of the Manchester mystery voices, did you here the guy on last week with Steve Penk who genuinely thought the MANCHESTER voices were Beyonce, Clint Eastwood, and Brad Pitt!!!

[audioconnell]

Its an interesting thing, brand loyalty.

This board has fans of today’s popular jingle companies N2, Reel, IQ.

But the REAL loyalty comes when people start talking about JAM and TM Century.

Why?

Because they took their down time and developed a grass roots marketing campaign that included personal re-sings of jingles.

From a business stand point, it makes sense, you’ve got the beds, the singers are in studio for a full paying gig, have them pop out 10 individual cuts and make some money to pay the gas and the electric while the big packages pay for the mortgage and the car.

But something else happened. Brand loyalty. Many of the people around the world who buy jingles first call TM and JAM. They may call and even order from Reel et al but JAM and TM remain on the list. Impressive when you consider JAM (to my knowledge) hasn’t really unleashed a NEW package of any note in a while.

But they are still on the vendor list.

The new hot shops would be wise to make sure they take a page from the TM/JAM song book, so to speak. So enough, everything new is old again!

Although I could be wrong 😉 ….

[Author]

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