[bulger23]

I have something that’s bothered me for quite a while. Why have so many stations gone to using all sweepers as opposed to the wonderful, to steal a phrase from one of our other members, hits between the hits?
Is it because it’s cheaper by the dozen to purchase sweepers than to get a jingle package? I don’t deny that a certain dose of intelligible sweepers can add a different dimension, but all the time???

And, do these stations who have gone this route understand radio imaging? It was always my understanding that great jingles helped you remember the station you’re listening to, so you’d tune in again. At least that’s what I learned 18 years ago when getting into the business. A lot of the sweepers nowadays, especially on CHR/Hot AC stations get lost in the mix and are sometimes hard to understand. How does this help a station? What do you guys think?

Don’t mean for this to be a rant. Just a dilemma my mind ponders often.

Thanks everyone for being patient.

Rich

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