[GrahamCollins]

They certainly have been called Power Intros and I first heard them in the early 2000s done by Groove Addicts for GCap Group stations but they may have surfaced earlier….. welcome to the forum.

[Tony MullinsMember]

Yes, I’m with Graham – I know them as ‘Power Intros’; had a few done a few years ago (early 2000s), but unless made properly in-house can be expensive when you get the station name and intro produced for every new chart hit!

[rakMember]

The best Power Intros I’ve heard in recent years were for Studio Brussel (not surprisingly in Brussels), made by Reelworld, Pure Jingles and their own team at VRT.

Artists mentioning the station name, sonic logos played over the tracks. Some are butt-joined to songs which have hard intros. The best ones are probably from around 7’10” for the likes of Dua Lipa, the piano on Tom Odell, Rag ‘n’ Bone Man and tons of others. They’ve binned using most of them these days, which is a shame. Sounds better with headphones than on a phone.

[GrahamCollins]

Just for extra anorak value, these:

“Hi I’m [Artist] and you’re listening to my new hit [Track] on [Network/Station]”

are known as ‘drops’.

[cheesetoastie89]

Thanks all for your feedback. Some great imaging there.

[Author]

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