Country Hits Radio
Written By UK Reporter April 5, 2019 – 10:05 am 7,207 17
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Bauer’s newest radio station, Country Hits Radio, has launched this morning at 10 with Chris Young’s Raised on Country.
Well known country music radio host Baylen Leonard kicked off proceedings and was joined by fellow station host Una Healy from The Saturdays.
The full schedule is below, and includes Jennie longdon on Breakfast and Lou Nash in the afternoons. Later today, Ty Bentli will be broadcasting his 5pm show from The Academy of Country Music Awards in Las Vegas.
Former Signal 1 Breakfast Show co-host Emma Jones is also hosting a weekly show, after quitting early mornings last week.
Film studio Entertainment One is sponsoring the station to promote upcoming movie Wild Rose: an uplifting story following one young woman’s dream to make it as a country singer from Glasgow to Nashville with Jessie Buckley, Julie Walters and Sophie Okonedo.
Simon Kilby, Chief Revenue Officer Bauer Media said: “Our insight has uncovered a clearly defined and valuable audience of contemporary country music lovers within the previously untapped Hits Radio Network. This launch partnership with Entertainment One’s Wild Rose is a brilliant fit for the modern demographic of 25-44 year olds immersing themselves in this exciting genre.”
“This bespoke creative campaign will capture our audience’s imagination celebrating this uplifting film with a soundtrack of the very best pop country music, and the artists bringing the UK’s fastest growing music genre into the mainstream.
The bespoke Country Hits Radio and Entertainment One campaign, which is brokered by Zenith, runs from 5th-14th April and encompasses branded content across radio and digital platforms with credits, live reads and spotlights.
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