[IainJohnston]

In this age of jingles with somewhat thump-clap synthesised backing tracks, its worth remembering just how
much effort can go into “traditionally instrumented” jingles, even though most of the time the radio listener
doesn’t consiously “hear” what’s going on “under the vocals” yet which “supports” and enhances what’s being
sung “up top”.

Even though TooYube and other places are full of videos of jingle sessions, this one particularly shows just how
intricate even the string section work can be on a JAM cut…

[LenGroat]

Excellent stuff – well re-found Iain – the older we get the more well forget we’ve seen these and have the delight of discovering them more often!

Ohh how I wish I’d used a 6 syllable name like Mike S. ….

[DuncanNewmarchMember]

Yet we’ve all met somebody who said “they all sound the same!”.
One of the (many) joys about listening to jingles is discovering something new, even though you’ve heard it a hundred times. Perhaps we should start a list of the bits you didn’t notice first time round / favourite mix outs

[IainJohnston]

“Perhaps we should … favourite mix outs”

I must admit that when hearing “full” copies of traditional packages by both JAM and TM particularly,
where there’s much more than just “the main cuts” to be heard, hearing much more of the tracks with
less of the vocals does really show the “art” of the writing musicianship and production.

Especially on Personal Cuts where e.g Jon may have either “on request” or to his own ears provided a mixout
or two with instrumentation levels in-or-out that might not often get heard on a broadcast station version.
And that applies too on e.g. various examples from TM Synchronism’s TOH cut where there’s all sorts of “no
timpani”, “more of the strings” and other variants floating around.

I did the following example montage away back in 2009 (!) of one particular JAM station composite, and I know
I could present a lot more nowadays (and I might do so – but as Duncan says others should have a bash first!)
https://soundcloud.com/allthebestjingles04a/wixy1360-underthevocals-2009mp3

(PS – the audio on my montage is deliberately degraded by me to help “protect” the integrity of JAM’s backing tracks.

IJ

[ratnobMember]

Loved all of this. Thank you.

[michiMember]

The best part is when you are in on a session or an open ended cut so you can hear the tag (end of the cut) in the clear. That is the true secret to JAM or any company’s versatility to handle various logos. Of course, no demo can ever showcase a package with as many different logos as possible and I think that is one of the reasons I like to collect and hear the same cut for different stations. The cuts that I really liked, I bought (when budget allowed).

[Author]

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