http://reelworld.com/fuzion
“For the last 20 years ReelWorld has focused on evolving the sound of radio jingles and imaging. This obsession led us to create Fuzion, a new category of audio branding. High impact short-form IDs that harness the proven recall of a sung melody without sounding like a traditional jingle.”
Definitely very non-traditional, blurring the line between jingles and sweepers here, but well-produced. I’m sure they work well with the music and grab your attention on-air.
mjb1124
mjb1124