[ratnobMember]

Looks as if the UK trend for musical beds and no vocals continues:
Mellow Magic gets new jingles from Wise Buddah
(via @iinglenews):
http://www.jinglenews.com/2016/03/14/mellow-magic-launches-with-wise-buddah-jingles/

[IainJohnston]

I believe the name for these in the 1970s was “Blands” – ’nuff said…

[LenGroat]

I think these are primarily aimed at a more mature female audience – ‘oldies’ stations tend to attract 65-75% male listeners.

In the 70s these would have been called ‘Library music’ and to me they sound like in/out of break themes for a TV soap opera about a hospital or motel…..

[scotronMember]

These are just music beds as we call them in the world of TV. Not jingles at all.

[mbMember]

Hang on guys – I thought these go back to the tradition of Instrumental versions of jingles VERY popular in the 70s and 80s – I give the example of Red Rose / Piccadilly by Sue Manning that had instrumental version of jingles used heavily. Also the Alfasound tradition of instrumental versions in different styles – Like the Asian Centre Radio jingle etc.
I’m a bit surprised they didn’t come up with a new logo as its a bit Magic 105.4 but I guess they were trying to make the brand connection – they can certainly use these on the main Magic network.
Isn’t it nice to see jingles created in different musical styles to support a station.
Although there are some great mellow style vocals from TM / JAM that could give a great mellow sound to the station.

[MarcMannetje]

I think the music tracks our beautifully arranged, and well composed.

Secondly: JAM did a bed package with just group shouts on a strong audio logo called Power Up:

http://jingles.com/audio/d_PowerUp.mp3

Thirdly: a lot of big and very succesfull stations get great ratings by just using sounders, beds and a strong repetative logo. NRW (Radio NordRhein Westfalen) and many others reach shares of 30% or more in multi million markets.

I think ‘taste’ is not always a good argument. Ratings are: they don’t lie.

[Spoons]

I rather like them *puts on tin hat* (is there room in the air raid shelter, budge up!)

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