Again the modern ‘pc’ brigade at the BBC follow trends rather than innovate: the brief for their new ‘imaging’ from their ‘Commissioning Editor’ , rules out SUNG jingles as revealed by ‘Radio Today’:
http://radiotoday.co.uk/2015/11/5-live-looks-for-new-sonic-logo-and-imaging/?utm_campaign=twitter&utm_medium=twitter&utm_source=twitter
Someone called ‘The Imaging Chap’ commented: “why would any listener in their right mind want the fact that they’re listening to the news (or sport) SUNG at them every 20 minutes “
I pointed out the 15 to 30 years SUNG News and Sport jingles have dominated top US stations WABC and WFAN (and others) !