[LenGroat]

‘Gentleman presenter’ Andy Marriott from the Solid Gold Gem.am breakfast show has ‘taken a giant jingle leap’ and surprised me recently by choosing a cut, and creating his OWN new jingle lyric!

After weeks of poring over JAM ‘Magic’ packages, PAMS, including ‘Stereo Island’, and old TM cuts…. he selected a Pepper Tanner late 1960s package, ‘The Now Sound’ ! Absolutely ancient jingle-madders will remember this from BBC Radio 1, and I believe it sold reasonably well in the US ?

iJingles and the vocal team at TM managed to re-create the 44 year old vocal sound…… Andy got very creative and had 2 versions sung, one just for the station, so sub-mixes can include our ‘Radio Like It Used To Be’ phrase, + there is a pad version with more singing at the end not on the original versions!

For now, here’s the basic short version exclusively for jingle-madders ~ and it’s already on air at http://www.solidgoldgem.am !

Andy Marriott Breakfast show (‘Now Sound’ cut) by Len Groat

[ratnobMember]

Andy was the first person I traded jingles with, and I remember him sending me the ‘Now Sound’ with which he was very smitten. Good to hear this cut brought back to life all these years later.

[IainJohnston]

“pad version”

Len – did they give him a copy of the long “corresponding instrumental” to the cut?
(…and possibly in stereo?)

[LenGroat]

Hi Iain

The 4 mixes I have from Marrow sound mono but with very sTeReo vocals…..

And yes there are versions with the instrumental after the jingle AND they sang “Solid Gold Gem.AM” over it which I don’t think the PT demo had?

Looking at the numbers there are numerous mixes but I did not order it so Marrow has them.

We DO have some wonderful new ‘Dallas stuff’ on the way soon for GEM from another purveyor of material by the “Awesome Gods & Goddesses of Harmony” (as we referred to them back in 1991 !)

Len

[SeanMartin]

For those curious enough to ask . . . 51 mixouts AND the extended instrumental bed were delivered. The engineer had a bottle of something strong delivered before tackling the mixing job

[IainJohnston]

Fifty-One! From just ONE “traditional” 1960s cut … OK 2 vocal versions …but truly mind-boggling!

[GrahamCollins]

The music track is probably mono – I have it somewhere, but the singers and reverb are stereo so the overall sound is very pleasing.

51 mixouts seems excessive and makes me wonder if this is any sort of record ?

[IainJohnston]

I was astounded to get 20-odd mixouts from one cut from Jon at JAM a wee while back, but to be quite clear that was for a little more than the “basic-price-per-cut” as it was with “alternate” group vocals and sono vocals, and he created a heap of “hybrid mixes” as well as the “usual” ramps/donuts/etc etc and a few completely unique “tweaks”.

While we know that the jingle companies can’t really make any serious money out of giving non-broadcast or Personal Cuts customers such generous “bundles” on small orders when they add them on to “commercial client sessions”, the sheer “goodwill” generated must at least support their reputations “out there” in Jingle & Radio land

[LenGroat]

It’s worth explaining that all the lyric lines were sung again with a ‘station only’ lyric, and so versions with the various lyric options + the instrumental tag helped it add-up to 51 mixes.

For younger jinglemadders it’s worth noting that in contrast, in 1974 when I ordered a full (price) package from PAMS for Metro Radio we had NO alternates sent whatsoever! Not even the dj shouts without the track, or any sub-mixes of the ‘Solid Rock 2’ song, which would have been great to have to have made it more usable.

Jon at JAM brought in alternate mixes as standard with Priority 1 in 75/76, and that move probably helped secure the huge sales of that iconic package, and in turn the demise of PAMS.

If you listen to the Radio 1 sings of Priority 1 compared to the Radio 1 Now Sound package from just 5 years earlier it’s amazing how much jingles improved/ moved on in style/ became more functional.

In case you ARE a newer jinglemadder here is the Radio 1 version of the Andy Marriott cut for comparison:

Pepper Tanner ‘Now Sound’ cut for BBC Radio 1 by Len Groat :

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